I have been giving this presentation on “Integrating Social Media Into Your Marketing Mix” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA.
The first was my very own St. Joseph’s University where I addressed future marketers who have yet to graduate. The second was an MBA class at Villanova University.
I modified the presentation a bit due to the different levels of experience of both audiences. But what I realized in updating the deck, was that “how to integrate social media into your marketing mix?” is the wrong question…
The right questions are:
- How to become a social business?
- How to create marketing that doesn’t suck?
- How do I stop marketing and selling and starting helping my customers?
- What is the role of marketing?
- What is the biggest challenge in marketing?
- How to take the media and marketing out of social media marketing and just be social?
- What are the traits of successful social marketers?
- Is there really a distinction between my business and personal social profile?
- Will Content Strategy Save Marketing?
- Are you ready for the Change Coming to B2B Marketing?
So while you can see I have addressed each of these questions in blog posts before, I realized that I needed to bring all these questions (and more) into one presentation.
I realized that I had to go back to the beginning and explain: How we got here. Why we do marketing at all. Social is nothing new yet its impact is enormous. Marketers are falling behind. We must instill an audience-first mentality in everything we do. We need to become personally involved. And we need our executives to take this journey with us.
And so, here is my latest attempt at answering those questions in a slide deck. I’m still working on it – the master presentation of all that I am passionate about. This grande discourse with our marketing colleagues.
I think I need to lay out some more prescriptions such as steps to help marketers get more active in social, how to start a company blog, etc.
But the target audience is marketers in general and the goal is to help spur action toward becoming social businesses. I would appreciate your thoughts on what is missing or if there is too much?