How To Become A Social Business

Michael Brenner on Nov 25, 2011 in Marketing Strategy

I have been giving this presentation on “Integrating Social Media Into Your Marketing Mix” for over a year now. And recently I was honored to deliver an updated version of it at two local universities in Philadelphia, PA.

The first was my very own St. Joseph’s University where I addressed future marketers who have yet to graduate. The second was an MBA class at Villanova University.

I modified the presentation a bit due to the different levels of experience of both audiences. But what I realized in updating the deck, was that “how to integrate social media into your marketing mix?” is the wrong question…

The right questions are:

So while you can see I have addressed each of these questions in blog posts before, I realized that I needed to bring all these questions (and more) into one presentation.

I realized that I had to go back to the beginning and explain: How we got here. Why we do marketing at all. Social is nothing new yet its impact is enormous. Marketers are falling behind. We must instill an audience-first mentality in everything we do. We need to become personally involved. And we need our executives to take this journey with us.

And so, here is my latest attempt at answering those questions in a slide deck. I’m still working on it – the master presentation of all that I am passionate about. This grande discourse with our marketing colleagues.

I think I need to lay out some more prescriptions such as steps to help marketers get more active in social, how to start a company blog, etc.

But the target audience is marketers in general and the goal is to help spur action toward becoming social businesses. I would appreciate your thoughts on what is missing or if there is too much?

Michael Brenner
Michael Brenner
Michael Brenner is a globally-recognized keynote speaker, author of The Content Formula and the CEO of Marketing Insider Group. He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael shares his passion on leadership and marketing strategies that deliver customer value and business impact. He is recognized by the Huffington Post as a Top Business Keynote Speaker and a top CMO influencer by Forbes. Please follow him on LinkedIn, Twitter, or Facebook and Subscribe here for regular updates.
Showing 10 comments
  • Daniel Kuperman


    Nice revamp on the presentation. I like it much better than your original social media one. Great job and thanks for sharing.

    • Michael Brenner

      Thanks Daniel. It has definitely evolved…

  • Becky Remmel

    Another great article.

  • Robert Barclay

    Enjoyed the tone and several factoids, especially the charts in appendix. Good base for an educational pitch. Thanks for sharing.

    • Michael Brenner

      Thanks Robert. I am happy to hear it was helpful.

  • Chris Karnes

    I’ve read a ton on social businesses over the past 6 – 12 months, but this presentation is by far one of the clearest and most intuitive explanation. It really links with your content marketing point of telling customer stories. It’s mostly based off examples which is a lot more palatable than theories.

    Great work.

    • Michael Brenner

      Thanks Chris! I’ll take an endorsement like that any time. One of the things I always try to demonstrate is that to understand social, you have to actually BE social and live social and who wants to talk about theories when we can tell real stories to highlight what we have learned. So glad you like it!

      Thanks again!


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