How To Get More Out Of Your Marketing Team

Steve Olenski on May 14, 2018 in Marketing Strategy

It takes a special kind of person to be a team leader.  A good team leader possesses the ability to inspire others and clearly and openly communicate with their team.  A good team leader is honest and transparent, and never leaves their team guessing.  Anyone can be a boss, but not everyone can be a leader.  These qualities are especially important when trying to motivate your marketing team, as the right kind of leadership can increase your team’s productivity and significantly boost workplace morale.  Here are a few tips for getting more out of your marketing team.

Communicate Clearly and Openly

One of the most important qualities of a great team leader is the ability to communicate with people.  Being as transparent as possible with your team is crucial in gaining their trust, so make sure you’re practicing open communication in the workplace at all times.  Unclear communication can severely affect your team’s productivity and cause feelings of confusion and irritation.  One way you can open the lines of communication is by setting aside time each week to meet with your marketing team and give everyone a chance to voice any questions or concerns they may have.  Your team will appreciate being heard, and you’ll be able to make assessments based on the feedback your team provides.

Make Expectations Clear

Clear expectations go hand in hand with communication, so make sure each member of your team knows exactly what they are supposed to be working on.  Without clear roles and expectations, employees can feel lost and overwhelmed.  One way you can avoid this is by having a meeting at the beginning of each week to discuss objectives and what each team member should be focusing on.  Additionally, make sure to keep track of all assignments and projects your team is putting out through online organizational tools designed to track workflow.  Setting clear expectations is imperative in getting the most out of your marketing team, so make sure you’re setting your team up for success.

Reward Hard Work

It can be easy to get caught up in the hustle and bustle of a busy work week, which is why it is important to make sure you’re recognizing the hard work your team is putting out.  Everyone likes perks and incentives, and good employee perks can really motivate your team to work harder.  Things like generous vacation time, remote days, and healthy snacks for work serve as thoughtful ways to show your team how much you appreciate them, and your employees will appreciate being recognized.  Companies like Google continue to be praised for how well they treat their employees, so try to mimic the culture of companies with great workplace morale and think of ways that you can implement these practices into your team’s process.