Weekend Reading: “Hunch” by Bernadette Jiwa

For the 126th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Hunch: Turn Your Everyday Insights Into The Next Big Thing.

Do you know where will your next big idea come from?

Analyzing hard data? A corporate brainstorming session? Customer focus groups? Or closer to home?

In Hunch, Bernadette Jiwa demonstrates that successful people don’t wait for proof that their idea will work. They learn to trust their gut and go.

The book includes success stories, reflection exercises, and writing prompts and shows you how to harness the power of your intuition so you can recognize opportunities others miss in order to create breakthrough ideas.

Through my work and previous books I’ve taken people on a journey that leads them from telling the story of their ideas to understanding what makes ideas fly.

This book goes one step further.

It tells the story of people who have practiced using what they know and questioning what they don’t. Those successful entrepreneurs,  creatives and innovators – people just like you – who have harnessed their curiosity, empathy and imagination, seeking out opportunities to invent, create and serve.

Every day is filled with those opportunities either seized or missed, ours for the taking if only we can learn to listen for them. Every breakthrough ideas starts not with knowing for sure but by understanding why it might be important to try.

A bit more about the book…

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.