There’s no denying it. We’re a culture obsessed with TV. But is that really such a bad thing? Are we really rotting our brains binging our favorite Netflix shows on a daily basis, or is it possible we could be learning something?
As a small business owner, I use TV to wind down at night and try to let my brain have an escape. Of course, it’s not always that easy. Often times, my mind is whirring, trying to connect what I’m seeing with what I do for a living.
It’s a blessing and a curse.
But it got me to thinking, is it possible that with so much great TV on these days, there are lessons for entrepreneurs to learn? Is it possible that we can use that downtime to better our businesses?
To find out, I reached out to entrepreneurs with the question. Let’s see what they had to say.
Chris Brantner, founder of SleepZoo
My favorite show is Game of Thrones. Not only is it top-notch television, but it has a ton of lessons for entrepreneurs embedded in the story line. For example, a common theme in the show is how loyalty changes. A character may start out in support of someone, only to switch allegiances later on. As a small business owner, you have to nurture loyalty by rewarding it.
There also lots of lessons to learn from the story of Daenerys. One such lesson would be to make sure you’re ready for growth. She grows her kingdom too quickly and finds herself dealing with many difficulties because of this. Had she taken some steps back and focused more on her infrastructure, the growth would have been more manageable.
Craig Wolfe, president of CelebriDucks
I get great advice from Shark Tank, Billionaire Buyer, Marcus Lemonis, the Profit and West Texas Investor’s Club. We’re a pretty unique company as I decided to take our foreign competition head on by becoming the only one in our industry making our products in the USA.
So what I really learned from these shows was:
- Know thy numbers
- Know your customer acquisition cost
- Quickly bullet proof your niche so no-one else can easily enter your space
- Get your costs down via manufacturing either overseas or domestically
Lisa Hennessy, founder of Your Pet Chef
I quite enjoy shows broadcast on Bravo TV and watching them has helped me up my game to land more high-end clients. Watching ladies (and gents) in very expensive houses and their pets has shown me what I need to do in order to get those types of clients here in Chicago (and ultimately across the nation).
I package my product more compactly now and offer a wider variety of customized meal plans. Also, adding a special ingredient just for a certain pet seems to help build that aura of “specialness” that many are looking for in regards to their pets (and ultimately themselves).
Deborah Sweeney, CEO, MyCorporation.com
Believe it or not, you can learn a lot about business while watching The Bachelor! The show is essentially marketing from start to finish — a group of women all vying for the heart of an eligible bachelor with each one doing her best to show him why she should be ‘the one’ he chooses in the end. These contestants are willing to try anything for him, even if it’s outside of their comfort zone. This is a great lesson for businesses to mirror as well. Have confidence in yourself for making it this far, then challenge yourself to go above and beyond your expectations and be willing to put in the time and dedication it takes to reach your dreams
Kristen Fusaro-Pizzo, founder of Bath, Body, and Candle Moments
Let’s take a look at Nicole “Snooki” Polizzi. Snooki became popular from the MTV reality show Jersey Shore from 2009-2012. She built her brand around being a party girl with a few distinguishing characteristics such as: drinking pickle juice, only dating “guidos,” getting absurdly inebriated, whining, styling her hair in a “pouf,” and playing to the ignorant female stereotype. This was her hook. This became her brand. She created an entire style trend around her demeanor.
Fast forward to 2017, Snooki no longer wants to be “Snooki,” she wants to be “Nicole,” and finds herself on Celebrity Apprentice with Arnold Shwarzenneger. She tries incredibly hard to define herself as a businesswoman, but is simply not taken seriously by any of her counterparts – why? Because she has already built such a strong brand around being the party girl.
The problem with her branding – there was no foresight for how to make it everlasting. When building your brand strategy, you have to think about longevity. What is your eternal message? How do you want your business to be remembered for years to come? What are the main ideas from the strategies in your marketing?
Have you learned a business lesson from your favorite show? Tell us about it in the replies!
Image from Pixabay