Weekend Reading: “Lost and Founder” by Rand Fishkin

For the 172nd episode of The Marketing Book Podcast, I interviewed Rand Fishkin, author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.

Rand Fishkin, the founder and former CEO of Moz, reveals how traditional Silicon Valley “wisdom” leads far too many startups astray, with the transparency and humor that his hundreds of thousands of blog readers have come to love.

From the book:

This book is one really long cheat code. I wrote it so that you don’t have to repeat the mistakes I’ve made. So you can leapfrog the wasted months, the wasted cash, and the heartache too many of us endure. So that if you don’t live in a geography with lots of other startup founders, you can still get the inside scoop.

To unlock these cheat codes, you’ll need context, stories, data, and thorough explanations. And I won’t share just the tactical tips and tricks; I have to include the ugly, heartbreaking realities, too.

If I held back out of fear or a desire to make myself or my company look better than it is, I’d be failing you.

That’s why this book is so transparent about the things founders don’t normally discuss. Money. Depression. Layoffs. Failure.

A bit more about the book…


Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.