Weekend Reading: “Non-Obvious 2017” by Rohit Bhargava

Douglas Burdett on Jan 6, 2017 in Marketing Strategy

For the 104th episode of The Marketing Book Podcast, I interviewed Rohit Bhargava, author of “Non-Obvious 2017 Edition: How To Think Different, Curate Ideas & Predict The Future” featuring 15 new trends and updated ratings of over 60 previously predicted trends

For the past 7 years,  Rohit Bhargava has curated his best-selling list of non-obvious trends by asking the questions that most trend predictors miss. It’s why his insights on future trends and the art of curating trends have been utilized by dozens of the biggest brands and organizations in the world like Intel, Under Armour and the World Bank.

From the book…

This book was inspired by the landslide of obvious ideas we see published today.

In a world where anyone is one button away from being a self-declared expert, learning to think differently is more important than ever. Observing and curating ideas can lead to a unique understanding of why people choose to buy, sell or believe anything.

This book aims to teach you the skills to avoid the obvious and see the ideas, patterns and trends that others miss.

One of the marketing trends covered in the 2017 edition is Passive Loyalty – the ease of switching from brand to brand continues to empowers consumers – forcing brands to get smarter about earning true loyalty of belief versus loyalty of convenience.

As with the original version, this new edition of Non-Obvious also delves into the curation process Rohit Bhargava has used for years to build his Trend Reports and takes readers behind the scenes of trend curation, and shows the methodology they can use to predict the future for themselves.

A bit more about the book…

Douglas Burdett
Douglas Burdett
Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.