3 Ways To Overcome One Of The Biggest Marketing Challenges

Whether you’re a small business, a big corporation, B2B, B2C, or a non-profit organization, marketing matters to you. Not only does marketing matter, but you probably know that in today’s digital world, effective online marketing techniques are essential to driving business and increasing profits. As such, you’re facing one big problem regarding your marketing strategy: to outsource, or not to outsource.

To help you make your decision, here are three options you have for getting some marketing help:

Outsource Your Marketing Strategy

Your first option is to outsource your marketing strategy entirely to a chief marketing officer (CMO). Outsourcing your marketing strategy entirely has some big benefits. “Outsourcing some of your marketing strategy and all of your marketing execution is a great way to: Eliminate overhead early on, removes the difficulty of finding quality talent, and allows for quicker pivots, as we can turn aspects on and off at any time.” Says Erik Huberman, CEO and Founder of outsource CMO company Hawke Media.

For example, an outsourced CMO has a team of professionals that are equipped with the resources and skill sets that you may be lacking. What’s more, an outsourced CMO is current on all forms of marketing – from influencer marketing, content marketing, social media marketing, Facebook ads, search engine optimization (SEO), retargeting, gathering data and analytics, affiliate marketing, media buying, and more. Outsourcing in whole provides you with the total package.

Crowdsource Your Marketing Tactics

Crowdsourcing – or enlisting the assistance of an online community – can be another great way to get some marketing help. Sites such as 99 Designs and Fiverr help connect you with talented individuals that can do everything from logo design to writing your website’s copy. Crowdsourcing is often much less expensive than entirely outsourcing your marketing, and more flexible. And with crowdsourcing, you only have to pay for the marketing help that you need. The downside to crowdsourcing is that you won’t have a single company or individual in charge of your marketing, which means that consistency might vary. Otherwise, though, crowdsourcing can be an extremely valuable tool for businesses.

Put Together an In-House Team

Just because you can’t do your marketing all on your own doesn’t mean that you can’t put together a great in-house marketing team, especially if you don’t have the financial resources to outsource. A huge benefit to an in-house team is that your team will be more familiar with your brand than anyone else would be, which means they may be able to market your brand more effectively. And, by using an in-house marketing team, you’ll be able to play a greater role in the process. Other pros of in-house marketing include consistency and timeliness. To help get you started, there are some great resources out there for business looking to do their own marketing, like the free Beginner’s Guide to SEO by MOZ.

The decision to outsource, crowdsource, or do your marketing in house is entirely up to you. Some things that should be taken into consideration when choosing what route to take include your budget, the costs of each option, your business model, your current resources, and the availability of required expertise. Additionally, remember that good marketing is important – when deciding to outsource, crowdsource, or use an in-house team, quality is key.

Image thanks to flickr user BruceMcKay

Michael Brenner

Michael Brenner  is a Top CMO, Content Marketing and Digital Marketing Influencer, an international keynote speaker, author of "Mean People Suck" and "The Content Formula" and he is the CEO and Founder of Marketing Insider Group, a leading Content Marketing Agency . He has worked in leadership positions in sales and marketing for global brands like SAP and Nielsen, as well as for thriving startups. Today, Michael helps build successful content marketing programs for leading brands and startups alike. Subscribe here for regular updates.