Weekend Reading: “Psyched Up” by Daniel McGinn

For the 153rd episode of The Marketing Book Podcast, I interviewed Daniel McGinn, author of Psyched Up: How the Science of Mental Preparation Can Help You Succeed.

In Psyched Up, Harvard Business Review Senior Editor Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to deliver a solid performance when it’s their turn to shine.

Many of us can profit from a better pre-performance routine. As the nature of work has changed, many professionals’ success or failure is now less dependent on repetitive daily tasks and instead based on a thin slice of evaluative moments. working on projects involves more crucial first impressions, followed by more final presentations. Self-employment and the “gigs” and “side hustles” of modern life require people to interview for jobs or sell their services more frequently.

Think of it as the “Shark Tank” economy, in which we have more riding on the ability to deliver a pitch under pressure. If you work 2000 hours a year but your overall success rests mostly on your performance during a couple of dozen crucial hours–at pitch meetings, sales calls, a key conversation with your boss, and so on–the tools in this book should help you do better.

A bit more about the book…

Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.