Weekend Reading: “The Creative Curve” by Allen Gannett
In this book, Allen Gannett heroically punctures the myth of creativity.
The myth is that creativity is the province of genius — of those favored, brilliant individuals whose moments of insight arrive in unpredictable flashes of divine inspiration. And if we are not a genius, we might as well pack it in and give up. Either we have that gift, or we don’t.
Gannett shows that simply isn’t true. Recent research has shown that there is a predictable science behind achieving commercial success in any creative endeavor, from writing a popular novel to starting up a successful company to creating an effective marketing campaign.
From the book:
Creative success, in fact, is learnable, whether you’re a starving artist or the head of an advertising firm.
And this is where I worry.
The fact that there’s a pattern out there does not mean it’s easy.
In fact, mastering the creative curve can take years.
In your hands is not a book telling you that with minimal effort you can be the next Mozart of Picasso, Elon Musk or J.K. Rowling.
No, this is a book that tells you that if you choose to dedicate your life to creativity, there is a path, and a set of key considerations you need to bear in mind, and need to do, to make success happen.
A bit more about the book…