Weekend Reading: “The Fun Formula” by Joel Comm

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work.

Have you ever noticed that when you’ve been successful at something you were also having fun? Joel Comm argues that there’s a connection there – a connection worth pursuing.

The demands of work and the breakneck pace of technological change wear heavily on all of us, whether we are employees at a large company, solo workers in the gig economy, or entrepreneurs launching a new venture. The “hustle-and-grind” lifestyle that we’ve been told is essential to success actually leads to physical ailments, emotional burnout, and a darkness in the soul.

In The Fun Formula, Comm reveals that the best path to success—in work and in life—is to focus on our passions, curiosity, and the things that bring us great pleasure. Doing this leads not only to more dramatic results in whatever we do, but also to a more fulfilling life.

From the book:

What I want to do is inspire people to be human first and let the passions that come from their humanity lea them to do the things that interest them the most. That’s where the magic happens. That’s where movement happens without hard work.

A bit more about the book…


Douglas Burdett

Douglas Burdett is the Principal of Artillery, a B2B marketing agency and is host of The Marketing Book Podcast. He is a former artillery officer, Madison Avenue ad man and stand-up comedian.