Ways To Fuse Social Media With Print Media

Ways To Fuse Social Media With Print Media

by Steve Olenski on Jul 18, 2018 in Social Media

Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can […]

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How to Build a Killer Content Marketing Team

How to Build a Killer Content Marketing Team

by Michael Brenner on Jul 17, 2018 in Content Marketing

Those spellbinding content marketing strategies – the ones that have catapulted startups into industry dominance and made decades-old brands more relevant than ever – they are not the product of a single creative genius. Nope. It’s not a brilliant content creator or a flash of wisdom few of us can ever hope to attain. It’s […]

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How to Activate Your Employees For Growth

How to Activate Your Employees For Growth

by Michael Brenner on Jul 16, 2018 in Content Marketing

Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. Over 40 percent of American consumers trust brands less than they did 20 years ago. And, nearly half want to see a […]

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5 Keys to Successful Email Marketing

5 Keys to Successful Email Marketing

by Angela Hausman on Jul 16, 2018 in Content Marketing

Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile […]

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Weekend Reading: “Shift” by Sean M. Doyle

Weekend Reading: “Shift” by Sean M. Doyle

by Douglas Burdett on Jul 13, 2018 in Marketing Strategy

For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task.

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3 Forces Shaping The Future Of B2B Marketing

3 Forces Shaping The Future Of B2B Marketing

by Tony Zambito on Jul 12, 2018 in Marketing Strategy

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […]

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