What Is A Content Strategy And Why Do You Need It?

Last week I attended Content Marketing World with over 1,000 other passionate marketing and business professionals. The topic was content marketing and how to effectively deploy content [...]

18 Tweetable Moments From Content Marketing World 2012

I have finally caught up on my sleep and regained my strength from the intense and information-packed Content Marketing World 2012 in Columbus, OH. Now that I have enough energy to write again, [...]

The 30 Best Content Curation Resources for Marketers and Business Pros

When I first graduated from college almost 20 years ago, I quickly learned that I was not prepared to have conversations with experienced business professionals on the reality of the business [...]

Will Content Strategy Save Marketing?

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B [...]