What Is Thought Leadership? And When You Should Use It?

What Is Thought Leadership? And When You Should Use It?

by Michael Brenner on May 23, 2019 in Content Marketing

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today’s audiences demand? Let’s start by getting on the same page. What Is Thought […]

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How to Improve Marketing Qualified Lead Routing Results

How to Improve Marketing Qualified Lead Routing Results

by Brian Carroll on May 23, 2019 in Demand Generation

In this post, I’m going to share seven tips to help you improve lead routing for more sales. Have you intentionally managed and optimized your marketing qualified lead routing and assignment process? If not, you could be losing sales, and marketing ROI not know it. Let me explain. LeadData’s new report, The State of Lead […]

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5 Ways to Improve the ROI of Your Content Marketing

5 Ways to Improve the ROI of Your Content Marketing

by Michael Brenner on May 22, 2019 in Content Marketing

Content marketing can produce great results for your business. However, it can also take a lot of content, and therefore time and money, before you start to see those results. With a smart approach, you can improve the ROI of your content marketing campaigns and get more out of the content you’re already producing without […]

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Why Employee Engagement Matters To Marketers

Why Employee Engagement Matters To Marketers

by Michael Brenner on May 21, 2019 in Content Marketing

It’s estimated that over 70% of employees in US companies are not fully engaged at work. This means that while they may be physically present and doing the job they’re paid to do, they’re not living up to their full potential or delivering their best performance. Improving employee engagement should be a key aim for […]

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How to Select the Right Lead Generation Company

How to Select the Right Lead Generation Company

by Meghan Huston on May 21, 2019 in Demand Generation

It’s a given that one of the best ways to fuel business growth is through lead generation: the generation of new sales leads though marketing activities. But even the best marketing teams can struggle with identifying and pursing high value leads. Studies have shown – if it isn’t already, lead generation should be a top […]

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How Voice-Activated Tech Will Change Content Marketing

How Voice-Activated Tech Will Change Content Marketing

by Michael Brenner on May 20, 2019 in Content Marketing

Once nothing more than an entertaining novelty, voice-activated technology is now big business and is fast becoming part of everyday life for many people. There are now almost 120 million smart speaker devices in US homes – a growth of 78% in just one year. The use of mobile devices has also grown. 60% of Google searches are […]

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