How the Romance Niche Can Help You Fall in Love with Content Marketing Again

How the Romance Niche Can Help You Fall in Love with Content Marketing Again

by Michael Brenner on Aug 19, 2019 in Content Marketing

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. However, as time goes on, and the novelty starts to wear off, you may find yourself low on ideas and inspiration. This feeling […]

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The Role of Data and Storytelling in Marketing Transformation

The Role of Data and Storytelling in Marketing Transformation

by Michael Brenner on Aug 19, 2019 in Content Marketing

Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. Vital to […]

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4 Business Strategies You May Be Overlooking

4 Business Strategies You May Be Overlooking

by Tiffany Delmore on Aug 14, 2019 in Marketing Strategy

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. Eighty-nine percent of C-level executives find that developing a strategy that can dynamically respond to market conditions is very important to […]

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5 Ways to Turn Dry Topics Into a Content Marketing Win

5 Ways to Turn Dry Topics Into a Content Marketing Win

by Michael Brenner on Aug 13, 2019 in Content Marketing

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. This doesn’t mean that content […]

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WTF Does Mindy Kaling Know About Content Marketing

WTF Does Mindy Kaling Know About Content Marketing

by Michael Brenner on Aug 12, 2019 in Content Marketing

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman. But wtf does she know about content marketing? I’ve asked this question […]

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4 Ways Content Creators Can Pitch Themselves Successfully

4 Ways Content Creators Can Pitch Themselves Successfully

by Tiffany Delmore on Aug 8, 2019 in Content Marketing

You know how valuable your products and services are. Your audience, however, still needs some convincing.  Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution.  Leveraging formats like customer-centric performance video ads can help you speak […]

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