Creating Content That Doesn’t Require Your Legal Department

Creating Content That Doesn’t Require Your Legal Department

by Michael Brenner on Mar 20, 2019 in Content Marketing

Over the years, I have worked with companies who are used to having their legal department review all of their content before it’s released to the public. When I tell them that by shifting what they write about, they can ultimately speed up their internal processes and start getting better results from their content marketing […]

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Planning for ABM? Avoid These Common Challenges

Planning for ABM? Avoid These Common Challenges

by Anna Eliot on Mar 20, 2019 in Marketing Strategy

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level. Making the leap into ABM marketing is highly recommended to improve your marketing ROI, but without […]

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How to Provide Context in Content Marketing

How to Provide Context in Content Marketing

by Michael Brenner on Mar 19, 2019 in Content Marketing

Think about the last time you were searching for a new chicken recipe online. A simple Google search gives you over 900 million results in .45 seconds. If you provide no other context in your search query, such as “barbecue chicken recipes” or “crockpot chicken recipes”, information overload may kick in and you could be […]

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2 Tips to Connect and Build Rapport with People Immediately

2 Tips to Connect and Build Rapport with People Immediately

by Brian Carroll on Mar 19, 2019 in Sales Alignment

Want to connect better with people on the phone or in person and build rapport today? Over the past few days, I’ve had two readers reach for advice on how to do better outreach. One reader wrote, “never had a role like this before and I’m desperate to succeed and be the best I can […]

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11 Benefits of Outsourcing Your Content Creation

11 Benefits of Outsourcing Your Content Creation

by Michael Brenner on Mar 18, 2019 in Content Marketing

If you want to dip your toes in content marketing but don’t have the time or expertise to create your own content, outsourcing your content creation is an easy and effective way to reap the benefits without all the work. In fact, content marketing can be so profitable, over 70% of brands now hire someone to manage […]

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How to Structure FAQs for SEO

How to Structure FAQs for SEO

by Tom Salvat on Mar 18, 2019 in Search Marketing

You’re scrolling through a website and see a pair of shoes that you’d like to purchase. But you’ve read from reviews that they tend to run small. You’d like to buy them in a smaller size, but what if they’re /too/ small? You search for a return policy on the page but see none. So […]

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