How to Get Executive Buy-In with an Effective Content Marketing Strategy

How to Get Executive Buy-In with an Effective Content Marketing Strategy

by Michael Brenner on Jul 10, 2019 in Content Marketing

As a marketer, you already know that content marketing is well worth your time and effort. What you put in is almost guaranteed to be returned to you many times over, and this attractive ROI combined with low costs and barriers to entry makes content marketing one of the most popular marketing strategies for businesses […]

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We Stopped Trying to Convince Customers and Got Triple The Results

We Stopped Trying to Convince Customers and Got Triple The Results

by Brian Carroll on Jul 10, 2019 in Content Marketing

One small thing changed my work in a big way. About five years ago, someone sent me a video on a Tulsa, Oklahoma business that changed the entire way I approach sales and marketing. The first thing that caught my attention was that Mother Teresa had publicly endorsed the business. “Wait,” I thought. “Mother Teresa […]

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26 Cheat Sheets Every Successful Digital Marketer Needs

26 Cheat Sheets Every Successful Digital Marketer Needs

by Michael Brenner on Jul 9, 2019 in Content Marketing

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. Just as you think you’ve finally mastered a channel, all the rules change. So how do you stay on top of it all? You’ve […]

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Why Intent Data is the Future of B2B Marketing

Why Intent Data is the Future of B2B Marketing

by Meghan Huston on Jul 9, 2019 in Content Marketing

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of […]

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How Employee Engagement Drives Marketing ROI

How Employee Engagement Drives Marketing ROI

by Michael Brenner on Jul 8, 2019 in Content Marketing

“Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job. Without an enthusiastic, engaged team behind […]

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Creating Content That Your Company’s Employees Will Love Sharing

Creating Content That Your Company’s Employees Will Love Sharing

by Cameron Brain on Jul 8, 2019 in Employee Activation

You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited. According to Weber Shandwick, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. […]

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