The 6 Biggest Challenges to AI Marketing Success

The 6 Biggest Challenges to AI Marketing Success

by Michael Brenner on Feb 6, 2019 in Artificial Intelligence

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren’t any pitfalls when it comes to using AI in marketing. A survey carried […]

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How to Create Content Your Customers Will Love to Read

How to Create Content Your Customers Will Love to Read

by Michael Brenner on Feb 5, 2019 in Content Marketing

As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]

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How to Plan Your Blog Content Calendar for the Entire Year

How to Plan Your Blog Content Calendar for the Entire Year

by Michael Brenner on Feb 4, 2019 in Content Marketing

Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content. This can be daunting, even for a seasoned […]

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Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

Use Conversational Marketing & Sales? Dave Gerhardt on Why You Should

by Brian Carroll on Feb 4, 2019 in Marketing Strategy

Meetings, phone calls, and email are important B2B channels but how can you have immediate conversations and drive a more human buying experience? Conversational Marketing is about having one-to-one conversations now to connect with customers and drive leads better. In sum, conversational marketing uses targeted messaging and intelligent chatbots to engage with leads in real-time (while […]

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How to Leverage Happy Customers To Promote Your Brand

How to Leverage Happy Customers To Promote Your Brand

by Angela Hausman on Jan 30, 2019 in Marketing Strategy

If you’re looking to promote your brand, then the best way for leveraging happy customers is taking advantage of the user-generated content. Don’t limit yourself to paid advertisements to gain brand recognition. Nowadays, marketers are focused on creating content marketing campaigns that attract the attention of old and new customers. However, more of it is […]

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7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

by Antonija Bozickovic on Jan 30, 2019 in Social Media

Instagram is the most visual of all the social media platforms and has become critical to the success of small businesses everywhere. Customers go there to like, comment and otherwise engage with brands just like yours. And because it takes a lot of effort to build up a following, it can be dispiriting to see […]

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