The Best Content Marketing Examples

The Best Content Marketing Examples

by Michael Brenner on May 16, 2019 in Content Marketing

Year after year, I showcase the best brands that are crushing it with content in their niche. Previously, we published 99+ amazing examples of Content Marketing Hubs, where I divided them into different niches. Here, I focus on simply giving examples, and leave you to do the sorting, analysis, and insight gathering. And now, I’m […]

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How to Prove Agile Marketing ROI Using the Power of Compound Interest

How to Prove Agile Marketing ROI Using the Power of Compound Interest

by Raviv Turner on May 16, 2019 in Agile Marketing

For years our customers have been telling us that using Agile marketing to learn fast, spend wisely, and optimize marketing campaigns has transformed their business. And the benefits don’t just come from our personal experience: a study conducted by MIT suggests that Agile firms grow revenue 37 percent faster and generate 30 percent higher profits […]

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How to Connect Better with Customers with Less Jargon

How to Connect Better with Customers with Less Jargon

by Brian Carroll on May 15, 2019 in Content Marketing

How can marketers better connect with people we hope will become our customers? Over the few years, I’ve been researching why there’s such a disconnect between marketing and customers so I can understand how to bridge that gap. Why? Because right now, the trust gap between marketers and customers has never been more significant. For […]

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The Top Event Marketing Trends for 2019

The Top Event Marketing Trends for 2019

by Michael Brenner on May 14, 2019 in Event Marketing

In an increasingly digital world, live events and face-to-face experiences are becoming more popular than ever before. Over 40% of marketers believe that live events are their most important marketing channel, and the number of companies organizing 20 or more events per year has increased by 17% from 2017 to 2018. As 2018 trends such as […]

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The Most Important B2B Marketing Metrics for CEOs

The Most Important B2B Marketing Metrics for CEOs

by Brian Carroll on May 14, 2019 in Content Marketing

Do you know what CEOs want most from B2B marketers? They want clarity about marketing results. CEOs often complain, “Why can’t I see clear measures and ROI from our marketing?” They expect their marketing leaders to provide clear metrics and be accountable for meeting their numbers just like their sales leaders. In sum, CEOs get […]

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5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

5 Critical Signs It’s Time to Revamp Your Content Marketing Strategy

by Michael Brenner on May 13, 2019 in Content Marketing

If you’re like most businesses, it took you a long time—and a lot of hard work to knock out a successful content marketing strategy. Just thinking about revamping it is a challenge. But it’s a must if you want your strategy to succeed. Think about the revenue you’ll miss if you don’t at least evaluate […]

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