Weekend Reading: “Story Driven” by Bernadette Jiwa

Weekend Reading: “Story Driven” by Bernadette Jiwa

by Douglas Burdett on Jun 22, 2018 in Marketing Strategy

For the 180th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Story Driven: Your Don’t Need to Compete When You Know Who You Are.

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5 Critical Tips for Making Your Content Marketing Strategy More Video Centric

5 Critical Tips for Making Your Content Marketing Strategy More Video Centric

by Manish Dudharejia on Jun 21, 2018 in Content Marketing

As marketers, we are very fortunate to live in a time when making a video doesn’t require heavy-duty cameras, microphones, world-class actors, fancy editing tools, etc. Nowadays, anyone can shoot a decent quality video directly on their smartphone or with some entry level equipment. The ease of video accessibility in recent years is changing the […]

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5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company

5 Ways Employee Advocacy Strengthens Collaboration & Communications at Your Company

by Cameron Brain on Jun 20, 2018 in Marketing Strategy

Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. When employees use their personal social networks to promote and publicize their company on social media they help to drive brand awareness, improve the brand image, build a loyal audience, and drive traffic […]

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Marketing Mind: Understand Your Customers to Optimize Performance

Marketing Mind: Understand Your Customers to Optimize Performance

by Angela Hausman on Jun 20, 2018 in Content Marketing

Getting inside the marketing mind means not only understanding your customers and how they make decisions but understanding your own marketing efforts to ensure they align with your customers and prospects. Marketing Mind Take a look at the infographic at the bottom of this post (if you have trouble reading it, simply click on the […]

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Marketing 101: What Is Content Marketing?

Marketing 101: What Is Content Marketing?

by Michael Brenner on Jun 19, 2018 in Content Marketing

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. It’s sustainable. When done well – […]

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How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

by Steve Olenski on Jun 19, 2018 in Marketing Strategy

Treatment for addiction continues to be a growth industry in the United States. It is no exaggeration to say that the continuing increase in alcohol and drug addiction is having a devastating effect on the lives of tens of thousands of people, and is a crippling source of lost income and productivity not just in […]

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