The Future Of Marketing E-Book

Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks [...]

The Future of Marketing [Slides] – From SAP CMO Jonathan Becher

“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.” Those are the words SAP Chief Marketing Officer Jonathan Becher (@jbecher) used to open his keynote [...]

Digital Is Changing Marketing And Changing Business

Last fall I attended an “unconference” in Greece  called Stream that was hosted by some truly inspired folks at WPP. It was one of the most amazing professional experiences of my [...]