How Employee Engagement Can Power Up Your Marketing Strategy

How Employee Engagement Can Power Up Your Marketing Strategy

by Michael Brenner on Jun 18, 2019 in Employee Activation

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty. All these things are great for the business as a whole, and it’s true that if your marketing team is fully engaged, they’ll […]

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How Your Content Marketing Strategy Benefits All Departments

How Your Content Marketing Strategy Benefits All Departments

by Michael Brenner on Jun 18, 2019 in Content Marketing

Ask the decision makers of any enterprise-level business which department should have responsibility for content marketing strategy, and they’ll undoubtedly name the marketing department. It makes sense at first consideration. After all, it’s a marketing strategy and that is what the marketing team is for. But restricting the responsibility of developing and carrying out your content marketing […]

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Time To Define Your Internal Content Marketing Strategy

Time To Define Your Internal Content Marketing Strategy

by Michael Brenner on Jun 17, 2019 in Content Marketing

Your content marketing strategy most likely focuses on your external audience – your customers or followers. This makes sense, after all these people are the ones who’ll spend their money and help your business generate income. However, there is another group of people who can be reached with content marketing that you probably haven’t considered […]

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Your Top Content Marketing KPIs to Monitor in 2019

Your Top Content Marketing KPIs to Monitor in 2019

by Michael Brenner on Jun 17, 2019 in Content Marketing

As technology transforms the digital landscape, the top content marketing KPIs you need to monitor often change with it. In 2019, monitoring key performance indicators gets even more complex when you factor in the purpose of each piece of content, as SEO consultant Benj Arriola points out. Profitability, of course, is a constant. Yet when you dig […]

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Workfront CMO: How to Get Sales and Marketing Operating as One

Workfront CMO: How to Get Sales and Marketing Operating as One

by Brian Carroll on Jun 13, 2019 in Content Marketing

We’re all familiar with the divide between sales and marketing. They often feel like they live on separate islands. But it doesn’t have to be this way. That’s why I interviewed Heidi Melin (@heidimelin), CMO at Workfront on how to get sales and marketing operating as one team. Brian: Can you tell us a little […]

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How to Scale Your Account-Based Marketing (ABM) Efforts Faster

How to Scale Your Account-Based Marketing (ABM) Efforts Faster

by Jon Miller on Jun 12, 2019 in Content Marketing

There’s no double that Account Based Marketing (ABM) is hot amongst B2B marketers. Everyone is talking about it. After all, who doesn’t want larger deals, better close rates, and more loyal customers? I know there are a few definitions out there for Account Based Marketing, but we define it as a go-to-market strategy that coordinates […]

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