The Future of Marketing and the Changing Role of the CMO

The Future of Marketing and the Changing Role of the CMO

by Michael Brenner on Jul 21, 2019 in Marketing Strategy

According to a recent report by Forrester, 88% of organizations agree that the role of the CMO has changed in the last couple of years, and will continue to change over the next two years. In a world of rapidly advancing technology, changing customer attitudes, and unpredictable trends, marketing is evolving at lightning speed. The role […]

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Intent Data in your Marketing Funnel: The Challenges and Strategies

Intent Data in your Marketing Funnel: The Challenges and Strategies

by Meghan Huston on Jul 21, 2019 in Content Marketing

Technology has changed the way consumers behave, requiring companies to overhaul their sales and marketing strategies. Clients and prospects do not only expect premium products and services, they expect an outstanding customer experience throughout the whole process. The role of marketing and sales are intertwined – their work is complimentary and leads to collective revenue […]

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5 Ways to Make the Most of Your Demand Generation Efforts

5 Ways to Make the Most of Your Demand Generation Efforts

by Meghan Huston on Jul 17, 2019 in Demand Generation

After countless conversations with demand generation marketers, it is apparent they are being held to the fire for “better leads” that convert higher and show more signs of being in marker. 3% of buyers are in market at any time, finding them can lead to an even bigger challenge – relying on this method as […]

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How to Save Money on Your Next Marketing Event

How to Save Money on Your Next Marketing Event

by Michael Brenner on Jul 16, 2019 in Event Marketing

Running a marketing event can be a highly effective way to promote your brand, engage with your customers, and generate new leads. Event marketing can offer an impressive ROI, but only if you don’t overspend on the event itself. You don’t need a huge budget to run a successful event. If you’re looking for ideas […]

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5 Ways for Content Marketers to Avoid Shiny Object Syndrome

5 Ways for Content Marketers to Avoid Shiny Object Syndrome

by Michael Brenner on Jul 15, 2019 in Content Marketing

Are you a magpie when it comes to marketing? Do you excitedly collect every new software tool and try out every new SEO hack as soon as you hear about it? If so, you may be suffering from “shiny object syndrome”. If you’re constantly chasing new ideas and being distracted by the latest strategy, you’ll […]

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Personal Branding – Why Now is the Time to Build Your Personal Brand

Personal Branding – Why Now is the Time to Build Your Personal Brand

by Michael Brenner on Jul 11, 2019 in Social Media

We’ve been writing a lot about how employee engagement is the future of content marketing. And many of our current clients are tapping into our experience in building marketing programs that scale using personal brands with true authenticity. So we are re-posting one of our most popular articles ever on the power of building your […]

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