The Future Of Marketing E-Book

Most people think marketing is the same thing as advertising. To me, it has always been about helping the buyer on their journey through customer-focused communication. Now social media networks [...]

The Future of Marketing [Slides] – From SAP CMO Jonathan Becher

“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.” Those are the words SAP Chief Marketing Officer Jonathan Becher (@jbecher) used to open his keynote [...]