26 Cheat Sheets Every Successful Digital Marketer Needs

26 Cheat Sheets Every Successful Digital Marketer Needs

by Michael Brenner on Jul 9, 2019 in Content Marketing

It’s not easy being a digital marketer today. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. Just as you think you’ve finally mastered a channel, all the rules change. So how do you stay on top of it all? You’ve […]

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Why Intent Data is the Future of B2B Marketing

Why Intent Data is the Future of B2B Marketing

by Meghan Huston on Jul 9, 2019 in Content Marketing

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of […]

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How Employee Engagement Drives Marketing ROI

How Employee Engagement Drives Marketing ROI

by Michael Brenner on Jul 8, 2019 in Content Marketing

“Wait a minute,” you say, “Did I read that right? I thought it was our marketing team’s job to sell potential buyers on our products and services, not selling our employees on how great it is to work here. Truth is, driving employee engagement is the marketing team’s most important job. Without an enthusiastic, engaged team behind […]

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Creating Content That Your Company’s Employees Will Love Sharing

Creating Content That Your Company’s Employees Will Love Sharing

by Cameron Brain on Jul 8, 2019 in Employee Activation

You may or may not realize it, but half of your employees have likely mentioned your company, policies, products or other employees in some form of social post, unsolicited. According to Weber Shandwick, 98% of employees use at least one social media site for personal use, of which 50% are already posting about their company. […]

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10 Motivational Speakers That Will Rock Your Next Event

10 Motivational Speakers That Will Rock Your Next Event

by Michael Brenner on Jul 4, 2019 in Event Marketing

I go to a lot of top conferences.  And there are always smart marketing and leadership speakers that can talk tactics or strategy. But it’s a different skill set to truly motivate people to become better versions of themselves. I call this strategy in my own keynote speaking appearances “inspiration to action.” I think that’s […]

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5 Data-Based Insider Tips to Increase Your Email Open Rates

5 Data-Based Insider Tips to Increase Your Email Open Rates

by Michael Brenner on Jul 3, 2019 in Content Marketing

Email marketing continues to be a channel for marketers to nurture and convert prospects. However, you have to get your contacts to open the email first. Email open rates can vary based on many different factors but there are things you can do to increase them. To determine how to increase email open rates, we’re […]

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