A Guide to Content Marketing by Generation

A Guide to Content Marketing by Generation

by Michael Brenner on Jul 2, 2019 in Content Marketing

For your marketing messages to be successful, it’s essential that you tailor them to your different audiences and markets. “Generational” marketing is the term coined for segmenting and targeting your markets by age rather than other demographics such as gender, location, or income. If you want to make sure your content marketing is effective for […]

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8 Resources to Radically Improve Your Writing

8 Resources to Radically Improve Your Writing

by Michael Brenner on Jul 1, 2019 in Content Marketing

There are many ingredients that go into a successful content marketing recipe. However, just as when you’re making a cake, you need to perfect the basics before worrying about fancy techniques. The key to creating great content is being a great writer. We’re not all blessed with natural writing talent. But this is definitely a […]

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How to Define and Measure the ROI of Content Marketing

How to Define and Measure the ROI of Content Marketing

by Michael Brenner on Jun 27, 2019 in Content Marketing

In both B2C and B2B marketing, about a third of the marketing budget is spent on content. Many successful brands invest even more. These numbers are predicted to keep going up. By 2019, experts believe we’re looking at a $300 billion dollar industry, which means dollars spent on content marketing will have doubled in less than four years. […]

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How to Build Content Creation Into Your Company Workflow

How to Build Content Creation Into Your Company Workflow

by Michael Brenner on Jun 26, 2019 in Content Marketing

A strong and consistent content creation workflow is essential to your content marketing success. Content creation should not only be the responsibility of the marketing department. For a well-rounded marketing strategy that brings maximum benefits both externally and internally, you should integrate content creation with your main business processes. Integrating your content creation in this […]

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How to Market an Event: 15 Event Marketing Tips

How to Market an Event: 15 Event Marketing Tips

by Michael Brenner on Jun 25, 2019 in Event Marketing

A well-planned promotional strategy is vital for a successful event. These event marketing tips will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways: An integrated marketing strategy is essential to maximize […]

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Your Brand Is Your Culture – How That Impacts Content Marketing

Your Brand Is Your Culture – How That Impacts Content Marketing

by Michael Brenner on Jun 24, 2019 in Content Marketing

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […]

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