How to Create a Voice and Tone Brand Guide in 7 Steps

How to Create a Voice and Tone Brand Guide in 7 Steps

by Michael Brenner on Oct 22, 2018 in Content Marketing

Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. Voice is consistent; tone may shift depending […]

Read Full Post

9 Keys To Building A Truly Data-Led Organization

9 Keys To Building A Truly Data-Led Organization

by Jake Sapirstein on Oct 22, 2018 in Marketing Strategy

Truly? Yes, truly. Let’s face it, most leaders of Marketing organizations – and many other types of organizations for that matter – talk a good game about the importance of being data-driven. It’s a good sound bite, in large part, because it’s both rooted in common sense and it embodies the modern in “modern marketing.” But actually being […]

Read Full Post

3 Forces Shaping The Future Of B2B Marketing

3 Forces Shaping The Future Of B2B Marketing

by Tony Zambito on Oct 18, 2018 in Marketing Strategy

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […]

Read Full Post

Perfecting Your Digital Call-To-Action (With Examples!)

Perfecting Your Digital Call-To-Action (With Examples!)

by Brooke B. Sellas on Oct 17, 2018 in Content Marketing

Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social media posts, online content, and digital forms must see some […]

Read Full Post

Storytelling in the Age of the Connected Customer

Storytelling in the Age of the Connected Customer

by Dan Martin Matthew Briggs on Oct 17, 2018 in Content Marketing

How content with a focus on experiences and emotional marketing can keep customers connected and create advocates for your brand. Today’s healthcare landscape is rapidly changing.  Factors such as wavering legislation, value-based   care’s impact on the physician model, pressure on pharmaceutical companies to reduce costs, the introduction of wearables to the market and informed consumers […]

Read Full Post

Are You Using Influencers To Market Your Next Event?

Are You Using Influencers To Market Your Next Event?

by Michael Brenner on Oct 16, 2018 in Content Marketing

Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing for your event. You need to build up the momentum in a short span of time – short […]

Read Full Post