6 Ideas for Repurposing Blog Content

6 Ideas for Repurposing Blog Content

by Michael Brenner on Jan 21, 2019 in Content Marketing

Physical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons. High-quality content can help to build your brand and reputation, increase […]

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3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

3 Ways to Make the Most of “The Year of Personalization in B2B Marketing”

by Mark Schmukler on Jan 21, 2019 in Marketing Strategy

The marketing gurus have spoken, and 2019 is deemed “the year of personalization.” Marketers are using new and different tactics, strategies and technologies to personalize the way they reach their prospects and communicate with customers. Technology platforms are shifting their focus from mass email blasts to personalized communications that acknowledge the declared data given to […]

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The Rise and Fall of the Social Media Influencer

The Rise and Fall of the Social Media Influencer

by Angela Hausman on Jan 17, 2019 in Influencer Marketing

Last year, NYMAG and The Guardian proclaimed social media influencers the idols of millennials and the main hope of marketing. According to these sources, only the lazy didn’t work with at least one social media influencer and many companies had an entire stable of them. But, today, the blush might be off the apple. What […]

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How Deep Learning Will Drive The Future of Marketing

How Deep Learning Will Drive The Future of Marketing

by Michael Brenner on Jan 16, 2019 in Artificial Intelligence

Deep learning is a subset of AI that offers innovative applications in many different areas of life and technology. Algorithms powered by deep learning are currently being used to detect cancer, predict earthquakes, and create art – an AI-generated painting sold for over $400,000 at auction last month. It’s exciting stuff for sure, but what exactly does advanced […]

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How Mobile is Dominating the Customer Journey (and Why You Should Care)

How Mobile is Dominating the Customer Journey (and Why You Should Care)

by Johanna Rivard on Jan 16, 2019 in Marketing Strategy

It’s now common to see people deeply focused on the screens of their mobile phones everywhere we go. You can imagine a scene from The Crocodile Hunter, where the late Steve Irwin narrates the behavior of a small gathering of individuals who are seen with their noses buried in screens. In his thick Australian accent, […]

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How to Use Video Marketing to Tell Your Brand Story

How to Use Video Marketing to Tell Your Brand Story

by Michael Brenner on Jan 15, 2019 in Content Marketing

Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action”. Not just any brand stories, though. A brand story must intrigue potential clients to be effective. Videos, the association adds, “drive home points and add interest.” That may be true, but to create true intrigue, businesses must follow the […]

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