Why B2B Marketers Should Shift to a Conversational Voice and How To Do It

Why B2B Marketers Should Shift to a Conversational Voice and How To Do It

by Michael Brenner on Oct 15, 2018 in Content Marketing

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And people want to know that your brand is human and […]

Read Full Post

Building a Great B2B Loyalty Program to Prevent Churn

Building a Great B2B Loyalty Program to Prevent Churn

by Mark Schmukler on Oct 15, 2018 in Marketing Strategy

We know how valuable loyal customers are. They’re five times more likely to make a purchase, five times more likely to forgive mistakes and seven times easier to upsell.1 In the B2B landscape existing customers are even more vital. There are far less available customers than in the B2C marketplace, plus there’s a far higher […]

Read Full Post

Brand Storytelling, Defined

Brand Storytelling, Defined

by Kaitlin Loyal on Oct 11, 2018 in Marketing Strategy

Brand storytelling is gaining momentum in the marketing world, and with good reason. Stories are scientifically proven to get a person’s attention. In fact, stories stimulate brain activity. When we read or hear plot points our neurons start firing—and not just in the part of the brain that controls the language center. But there’s a […]

Read Full Post

7 Ways to Reboot Your Brand’s Content Marketing Strategy

7 Ways to Reboot Your Brand’s Content Marketing Strategy

by Grace Carter on Oct 10, 2018 in Marketing Strategy

Content is a great way for a brand to demonstrate their relevance, personality, and value. Your content marketing strategy will often need some tweaking, or all out revamping, to remain effective. Here are seven ways to reboot your brand’s content marketing strategy. Your Value Proposition Your value proposition is basically a summary of your brand’s […]

Read Full Post

Agile Marketing, Interrupted (VIDEO)

Agile Marketing, Interrupted (VIDEO)

by Andrea Fryrear on Oct 10, 2018 in Agile Marketing

Like it or not, marketing teams are going to experience interruptions. They might be the good kind, like an emerging news event that we want to join the conversation about. Or they might be the bad kind, like a PR disaster that we have to try and handle. Then again, they might be the leadership […]

Read Full Post

What Consumers Want More of at Marketing Events

What Consumers Want More of at Marketing Events

by Michael Brenner on Oct 9, 2018 in Content Marketing

Traditional marketing is not as effective today as it used to be. People – understandably – prefer messaging and content that directly speaks to their needs and goals over being bombarded with brand advertising. 71 percent of internet users feel that ads are more intrusive than they were just a few years ago. Content marketing, on the […]

Read Full Post