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For most companies – whether B2B, B2C or B2G – search advertising plays an essential role in lead generation, nurturing and closing. Businesses’ ever-increasing reliance on digital tactics to [...]

…is “how are you doing?” When I started my career as an account executive, I found out very quickly that customers and prospects rolled their eyes the moment I started talking [...]

I often talk here about the need for better alignment between marketing and sales. In fact, it is often cited as the biggest challenge for B2B marketers. It is because of this that I like to [...]

Today officially marks the half way point in the year.  Which means your 2011 marketing plan has just a few more chances to be analyzed, reviewed and refined in order to help you meet your [...]

The media habits of today’s B2B buyer have changed dramatically in just the past few years, and yet B2B Marketing departments are struggling to keep up. Pull back the covers of most B2B [...]

Ask sales people what they think is wrong with marketing and they will say the biggest mistake marketers make is too much of a focus on marketing activities instead of results. I have explained [...]