Weekend Reading: “Inbound Organization” by Todd Hockenberry

Weekend Reading: “Inbound Organization” by Todd Hockenberry

by Douglas Burdett on Apr 20, 2018 in Marketing Strategy

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.

Read Full Post

10 Steps for Effectively Reaching Out to B2B Leads [Infographic]

10 Steps for Effectively Reaching Out to B2B Leads [Infographic]

by Johanna Rivard on Apr 19, 2018 in Marketing Strategy

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. By […]

Read Full Post

9 Costly Mistakes Businesses Make on LinkedIn

9 Costly Mistakes Businesses Make on LinkedIn

by Johanna Rivard on Apr 18, 2018 in Content Marketing

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to […]

Read Full Post

Guiding Customers Through the Buying Process With Sales Acceleration

Guiding Customers Through the Buying Process With Sales Acceleration

by Michael Brenner on Apr 17, 2018 in Demand Generation

To get your customers from problem recognition to purchase, and even better, post-purchase loyalty, you need to be able to guide them through the buying process masterfully. Smooth guidance means few roadblocks and sidetracks as they try to find a solution to their problem or need. Low to no barriers to entry. And, a seemingly […]

Read Full Post

How to Use LinkedIn in Your B2B Content Marketing Strategy

How to Use LinkedIn in Your B2B Content Marketing Strategy

by Michael Brenner on Apr 16, 2018 in Content Marketing

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. It has […]

Read Full Post

Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now

Google’s Mobile-First Index: 3 Things You Must Do to Your Website Now

by Mark Schmukler on Apr 16, 2018 in Content Marketing

After nearly a year and a half of testing, Google has finally announced its plan to rollout mobile-first indexing. This means that Google’s search indexing will now value mobile pages over run-of-the-mill desktop pages. With close to 60% of Google searches being carried out on mobile devices in 20161 (and increasing), it’s no wonder that […]

Read Full Post