How to Create More Effective Content When Resources Are Thin

How to Create More Effective Content When Resources Are Thin

by Michael Brenner on Apr 23, 2018 in Content Marketing

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. Because it’s so effective – pretty much every high performing business is using content, with 91 percent of B2B organizations and 86 percent of B2C brands using it […]

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How the Act of [Insight] Sharing Can Boost Your Business

How the Act of [Insight] Sharing Can Boost Your Business

by Jake Sapirstein on Apr 23, 2018 in Marketing Strategy

Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let’s stick this notion in our bag and carry it into the workplace. Now […]

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Weekend Reading: “Inbound Organization” by Todd Hockenberry

Weekend Reading: “Inbound Organization” by Todd Hockenberry

by Douglas Burdett on Apr 20, 2018 in Marketing Strategy

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.

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10 Steps for Effectively Reaching Out to B2B Leads [Infographic]

10 Steps for Effectively Reaching Out to B2B Leads [Infographic]

by Johanna Rivard on Apr 19, 2018 in Marketing Strategy

When you’re in the business-to-business (B2B) industry, getting sales outreach right is just as crucial as the process of closing a sale itself. Without both ends of an active sales funnel, your business becomes dormant – that is, if you don’t reach out to leads, you won’t be able to make any new sales. By […]

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9 Costly Mistakes Businesses Make on LinkedIn

9 Costly Mistakes Businesses Make on LinkedIn

by Johanna Rivard on Apr 18, 2018 in Content Marketing

The numbers are in. LinkedIn appeals to 41% of B2B marketers as their main social media network and is where 80% of B2B leads are generated. The number one professional social network is also the channel where 43% of marketers have sourced their customers. What’s more, about 50% of LinkedIn users are more likely to […]

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Guiding Customers Through the Buying Process With Sales Acceleration

Guiding Customers Through the Buying Process With Sales Acceleration

by Michael Brenner on Apr 17, 2018 in Demand Generation

To get your customers from problem recognition to purchase, and even better, post-purchase loyalty, you need to be able to guide them through the buying process masterfully. Smooth guidance means few roadblocks and sidetracks as they try to find a solution to their problem or need. Low to no barriers to entry. And, a seemingly […]

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