4 Business Strategies You May Be Overlooking

4 Business Strategies You May Be Overlooking

by Tiffany Delmore on Aug 14, 2019 in Marketing Strategy

Innovation is the name of the game for businesses in 2019. If companies want to maintain a solid edge over the competition, they need to employ unique strategies and technologies that outpace traditional methods. Eighty-nine percent of C-level executives find that developing a strategy that can dynamically respond to market conditions is very important to […]

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5 Ways to Turn Dry Topics Into a Content Marketing Win

5 Ways to Turn Dry Topics Into a Content Marketing Win

by Michael Brenner on Aug 13, 2019 in Content Marketing

If you work in a fun and exciting industry like travel or entertainment, it’s easy to create engaging content. However, if your industry content covers less exciting topics – let’s say “mining equipment” or “truck parts”, it can be quite a challenge creating content that people actually want to read. This doesn’t mean that content […]

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WTF Does Mindy Kaling Know About Content Marketing

WTF Does Mindy Kaling Know About Content Marketing

by Michael Brenner on Aug 12, 2019 in Content Marketing

Content Marketing World, the premier event for content marketers, always has many sought after guests. This year, the keynote will be given by actress and writer Mindy Kaling. Mindy has built a super successful career and is obviously a funny and smart woman. But wtf does she know about content marketing? I’ve asked this question […]

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4 Ways Content Creators Can Pitch Themselves Successfully

4 Ways Content Creators Can Pitch Themselves Successfully

by Tiffany Delmore on Aug 8, 2019 in Content Marketing

You know how valuable your products and services are. Your audience, however, still needs some convincing.  Content bridges that gap between unfamiliarity and loyalty, but only when it’s well-crafted. To develop convincing content, creators need to strategically align their format, audience, messaging, and execution.  Leveraging formats like customer-centric performance video ads can help you speak […]

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Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries

Save Yourself: How To Stop the Hustle and Establish Work-life Boundaries

by Brian Carroll on Aug 7, 2019 in Employee Activation

Has our devotion to work and hustle turned into the UnAmerican Dream? Some of the hardest working people I know are in sales and marketing. We often read success stories about how hustle and grit drove fantastic success. That said, the relentless pursuit of success can leave behind damaged relationships and personal life carnage in […]

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7 Types of Content That’ll Make Your Event Marketing Even Better

7 Types of Content That’ll Make Your Event Marketing Even Better

by Michael Brenner on Aug 6, 2019 in Event Marketing

While digital marketing is becoming increasingly important, there’s no doubt that live events still offer some of the best engagement and conversion opportunities you could hope for. However, you need proper planning, management, and effective event marketing to maximize your ROI. Over 40% of event creators said they planned to spend more on marketing in 2018 than […]

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