8 Content Marketing Lessons from Google’s Customer Intent Study

8 Content Marketing Lessons from Google’s Customer Intent Study

by Michael Brenner on Feb 11, 2019 in Content Marketing

Here is an unnerving statistic to consider: 75% of United States consumers would not care if the brands they used went away. We know that even if the brands we use disappear, another product or service will come along to replace it. What does this mean for content marketing? It means that everything must be […]

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5 Things That Will Boost a Lackluster Content Marketing Strategy

5 Things That Will Boost a Lackluster Content Marketing Strategy

by Tiffany Delmore on Feb 11, 2019 in Content Marketing

When content marketers see results, there are two clear reasons for it. According to Content Marketing Institute, 85 percent of successful content marketers credit their success to better content creation, and 72 percent attribute success to the implementation or revision of a content marketing strategy. Assuming you’ll work out the efficiency piece with practice and […]

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6 Tips to Differentiate Your Brand Using Content Marketing

6 Tips to Differentiate Your Brand Using Content Marketing

by Grace Carter on Feb 7, 2019 in Content Marketing

Good content marketing is imperative for distinguishing your brand and positioning yourself as an intellectual leader. It can be hard to keep your ideas fresh all the time, especially because your competitors are going to be turning out content as well. Not only that, but every time you come up with something new and exciting, […]

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The 6 Biggest Challenges to AI Marketing Success

The 6 Biggest Challenges to AI Marketing Success

by Michael Brenner on Feb 6, 2019 in Artificial Intelligence

Embracing the new opportunities that AI brings to marketing is something that every business must do to stay competitive in 2019 and beyond. However, just because AI-powered marketing platforms are becoming more commonplace and simpler to use, it doesn’t mean there aren’t any pitfalls when it comes to using AI in marketing. A survey carried […]

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How to Create Content Your Customers Will Love to Read

How to Create Content Your Customers Will Love to Read

by Michael Brenner on Feb 5, 2019 in Content Marketing

As a content marketer, I rely on data and analytics to create robust strategies for our clients. However, when I talk to fellow professionals, I do not need these tools to guess what perhaps is the biggest obstacle we face: how to create content that your customers will love to read. The research backs me […]

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How to Plan Your Blog Content Calendar for the Entire Year

How to Plan Your Blog Content Calendar for the Entire Year

by Michael Brenner on Feb 4, 2019 in Content Marketing

Ideas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content. This can be daunting, even for a seasoned […]

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