Why Marketers Are Still Struggling to Measure Engagement

Why Marketers Are Still Struggling to Measure Engagement

by Michael Brenner on Aug 21, 2018 in Marketing Strategy

The most engaging brands – the ones who are offering data-driven contextual experiences for customers – are the companies who are winning over the hearts and minds of consumers. And they are keeping them.Consumers gravitate to relevant, personalized experiences like moms to coupons. When well delivered, they aren’t just rewarding, they’re fulfilling.But, for all the […]

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5 Tips for Making Sure Your Influencer Marketing Is Worth the Money

5 Tips for Making Sure Your Influencer Marketing Is Worth the Money

by Ben Allen on Aug 21, 2018 in Social Media

Undoubtedly, influencer marketing is a very useful tool for businesses, big and small. It’s great for increasing your brand’s reach, gaining more leads, and boosting your sales. But just like every other tool, if done incorrectly, influencer marketing can become a waste of money, or even hurt your business. If you plan on utilizing influencer […]

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4 Ways Your Competitors Are Using AI to Improve their CX

4 Ways Your Competitors Are Using AI to Improve their CX

by Michael Brenner on Aug 20, 2018 in Content Marketing

Artificial intelligence isn’t the next big thing in marketing and customer experience anymore. Forward-thinking companies are already looking back at the AI-driven strategies they have been using for years to find ways to get even more out of smart technology. The fact is, customer experience is the top priority for 71% of B2B businesses. 37% […]

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The Four P’s of B2B Marketing Just Aren’t Enough Anymore

The Four P’s of B2B Marketing Just Aren’t Enough Anymore

by Chris Eifert on Aug 20, 2018 in Marketing Strategy

Almost 10 years ago, Simon Hayward, Gartner Fellow, declared: “Most products are now good enough to serve the majority of users most of the time.” So, what does that mean for your products today? Bad news: they just aren’t as exciting for your customers as you think they are — not even close. In business-to-business, […]

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36 Rules for Social Media: Optimize your Digital Market Performance

36 Rules for Social Media: Optimize your Digital Market Performance

by Angela Hausman on Aug 16, 2018 in Social Media

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). And, while such images with lists designed to drive traffic are […]

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Top 7 Tools for Creating a Strong Brand Identity

Top 7 Tools for Creating a Strong Brand Identity

by Nate Vickery on Aug 16, 2018 in Marketing Strategy

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. It is not just used for large companies, but it has gained traction among small businesses, celebrities, events, and even non-profit organizations.   What Exactly Is Brand Identity? Brand identity refers to the collection […]

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