Content Writing is the New Copy Writing

Content Writing is the New Copy Writing

by Chris Eifert on Apr 16, 2019 in Content Marketing

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find […]

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Behavioral Targeted Lead Nurturing: It’s All About Context

Behavioral Targeted Lead Nurturing: It’s All About Context

by Anna Eliot on Apr 16, 2019 in Content Marketing

Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market […]

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How to Determine What Formats to Use in Your Content Marketing

How to Determine What Formats to Use in Your Content Marketing

by Michael Brenner on Apr 15, 2019 in Content Marketing

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, […]

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How to Choose a Content Marketing Platform for Your Business

How to Choose a Content Marketing Platform for Your Business

by Michael Brenner on Apr 15, 2019 in Content Marketing

A content marketing platform is an essential tool for any modern business that wants to make the most of the time and resources they have and succeed in digital marketing. The right platform will help you with creating content, promoting and distributing your content on the most effective channels at the optimal times, and providing […]

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5 Ways to Connect with Your Audience on an Emotional Level

5 Ways to Connect with Your Audience on an Emotional Level

by Meghan Huston on Apr 11, 2019 in Content Marketing

The level of competition in B2B marketing is high. It is essential for marketers to develop strategies that make their products and services stand out, and in turn generate quality business leads. For many B2C firms, one of the most effective ways to capture prospects’ attention is through emotional or mood marketing. This refers to […]

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The Service Profit Chain – Why Employee Engagement Matters

The Service Profit Chain – Why Employee Engagement Matters

by Michael Brenner on Apr 10, 2019 in Employee Activation

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. If you haven’t read the book of the same name yet, put it on your must-read list for this spring. The Service Profit […]

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