7 Problems That Frustrate Content Marketers (And What to Do)

7 Problems That Frustrate Content Marketers (And What to Do)

by Michael Brenner on Aug 5, 2019 in Content Marketing

“Content marketing is easy.” Said no one who’s actually in the field. Or who’s produced quality content, for that matter. Problems that frustrate content marketers—and what to do about them—have dogged creatives since the first human put pen to paper to promote a product. In fact, screenwriter Matthew Weiner tucked this little gem into his […]

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12 Content Marketing Trends You Need to Follow in 2019

12 Content Marketing Trends You Need to Follow in 2019

by Michael Brenner on Aug 1, 2019 in Content Marketing

Content marketing is always changing. It’s not something you set and forget. With more access to data and a better understanding of your buyers’ preferences, you may always be fine-tuning your approach to content marketing. For those looking for what’s in, what’s working, and what’s next, we’re sharing emerging trends in content marketing that have […]

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Agile Marketing Teams Should be Organized Around the Customer

Agile Marketing Teams Should be Organized Around the Customer

by Andrea Fryrear on Aug 1, 2019 in Agile Marketing

As digital marketing channels have proliferated over the years, marketers have become ever more specialized. We’ve been encouraged to pick our lane and stay there, because no two functions are the same. Email isn’t like social, which isn’t like content or automation. The skills you need to optimize for organic search aren’t the same ones […]

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Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

Why Facebook’s Video Metric Inflation Issue Shouldn’t Deter Marketers

by Tiffany Delmore on Jul 31, 2019 in Social Media

There’s no doubt about it: Facebook has a duty to accurately report its viewership metrics to advertisers. But an ongoing case between an ad partner and the social media giant shouldn’t deter marketers from investing in its ads. The case against Facebook started with plaintiff Crowd Siren alleging that Facebook knowingly misrepresented video metrics to […]

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Employee Engagement Via Marketing: 6 Ideas to Motivate Your Team

Employee Engagement Via Marketing: 6 Ideas to Motivate Your Team

by Michael Brenner on Jul 30, 2019 in Employee Activation

There are many aspects to building employee engagement in the workplace. Supportive and strong leadership, a positive work environment, and a culture of trust are all important for engaging employees. New ideas and new initiatives can also spark excitement for your employees, and they can be an effective way to build engagement. Getting all departments […]

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Building Brand Trust in B2B vs. B2C: What’s the Difference?

Building Brand Trust in B2B vs. B2C: What’s the Difference?

by Mark Schmukler on Jul 29, 2019 in Content Marketing

Building a trusted brand is everything when it comes to the long-term success of a company. Wise B2B and B2C marketers alike work hard to build brands that not only win attention from prospects and customers, but also win the kind of trust that results in strong customer relationships and retention. While the B2B sales […]

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