Fresh Content Marketing Ideas for Your B2B Buyer’s Journey

Fresh Content Marketing Ideas for Your B2B Buyer’s Journey

by Mark Schmukler on Feb 21, 2019 in Content Marketing

The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content. Marketers have historically chosen content formats based upon the information needs of […]

Read Full Post

How True Employee Engagement Leads to Genuine Employee Advocacy

How True Employee Engagement Leads to Genuine Employee Advocacy

by Cameron Brain on Feb 20, 2019 in Employee Activation

Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer. Companies that have highly engaged employees and encourage and support employee engagement outperform their peers by up to 147% in earnings per share. (Source) Employees of socially engaged […]

Read Full Post

How to Improve Customer Segmentation with AI

How to Improve Customer Segmentation with AI

by Michael Brenner on Feb 20, 2019 in Artificial Intelligence

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs. This personalization means that marketing messages will be more relevant to the individual reading them. With greater relevance, response rates are likely to […]

Read Full Post

The Smart Company’s Guide to Increasing Employee Engagement

The Smart Company’s Guide to Increasing Employee Engagement

by Michael Brenner on Feb 19, 2019 in Employee Activation

The opportunity to foster an engaged employee starts from the minute they arrive for their first day at work. Let me walk you through a scenario. Brenda arrives on time for her first day at The Company. Her immediate supervisor is not in the office yet. Her new coworkers are kind enough to help her […]

Read Full Post

A Complete Agile Marketing Definition

A Complete Agile Marketing Definition

by Andrea Fryrear on Feb 19, 2019 in Agile Marketing

A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive. Marketers who prowl the internet for a […]

Read Full Post

7 Super Effective Ways to Automate Content Marketing

7 Super Effective Ways to Automate Content Marketing

by Michael Brenner on Feb 18, 2019 in Content Marketing

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?” The simple answer is that everything you do with content marketing doesn’t have to be […]

Read Full Post