How to Activate Your Employees For Growth

How to Activate Your Employees For Growth

by Michael Brenner on Jul 16, 2018 in Content Marketing

Looking for a way to bring your brand authority to the next level? Consumers don’t just have higher expectations today, gravitating towards quality content, better experiences, and meaningful brands. It’s also harder to gain their trust. Over 40 percent of American consumers trust brands less than they did 20 years ago. And, nearly half want to see a […]

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5 Keys to Successful Email Marketing

5 Keys to Successful Email Marketing

by Angela Hausman on Jul 16, 2018 in Content Marketing

Successful email marketing is a critical, and often overlooked, element of digital marketing. According to an article on Inc: But after a couple decades of Nigerian prince schemes, Spanish lotto scams, and mountains of unsolicited spam (which is never a good marketing tactic), how do people feel about email now? Is it still a worthwhile […]

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Weekend Reading: “Shift” by Sean M. Doyle

Weekend Reading: “Shift” by Sean M. Doyle

by Douglas Burdett on Jul 13, 2018 in Marketing Strategy

For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task.

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3 Forces Shaping The Future Of B2B Marketing

3 Forces Shaping The Future Of B2B Marketing

by Tony Zambito on Jul 12, 2018 in Marketing Strategy

Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and how marketing is adapting. As business leaders and […]

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Your Marketing Campaign Is Dead. Why Isn’t It Working?

Your Marketing Campaign Is Dead. Why Isn’t It Working?

by Steve Olenski on Jul 11, 2018 in Marketing Strategy

After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when […]

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Integrating 4 Critical Tactics for Digital Marketing Success

Integrating 4 Critical Tactics for Digital Marketing Success

by Angela Hausman on Jul 11, 2018 in Content Marketing

Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the infographic that started this post, you’ll see listed 13 tactics leading to digital marketing success. And, certainly, these tactics […]

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