The Role of Marketing in Prototyping: Creating Prototypes with POP

The Role of Marketing in Prototyping: Creating Prototypes with POP

by Angela Hausman on Nov 15, 2018 in Marketing Strategy

Pictured: Students at JMU Prototyping using POP The role of marketing in prototyping and other technical aspects of new product development is often very small. There are many reasons underpinning this, but the biggest reason is that marketing students aren’t taught technical skills. I am to fix that and I started with my class at […]

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The Impact Of Buyer Transformation On Marketing 2020

The Impact Of Buyer Transformation On Marketing 2020

by Tony Zambito on Nov 14, 2018 in Marketing Strategy

A hot buzzword during the past couple of years has been digital transformation.  It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more.  At the risk of being a buzz killer, there is something amiss about […]

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Battling Back Against Marketing Malpractice

Battling Back Against Marketing Malpractice

by John Miller on Nov 14, 2018 in Marketing Strategy

Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? As you sit on that ungodly crinkly white paper reading last July’s People magazine, you have a basic understanding of what will happen when […]

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Want More Customers? Solve Their Problems

Want More Customers? Solve Their Problems

by Michael Brenner on Nov 13, 2018 in Content Marketing

People go online or search through print magazines to solve problems. Even if they’re perusing Pinterest for recipes or Facebook for the latest gossip on the new neighbor, they have an “itch” to scratch. A want that they need to satisfy. In marketing, we call these “pain points.” In reality, they are emotional or physical […]

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Transform Your Customer Success Journey and Accelerate Growth

Transform Your Customer Success Journey and Accelerate Growth

by Brian Carroll on Nov 13, 2018 in Content Marketing

Growth for B2B is hard. It used to be that you could accelerate growth with huge customer acquisition. Ramping up your sales and marketing is not enough to sustain growth. Today, the best companies are growing through customer success. That’s why I interviewed Kia Puhm (@kiapuhm), CEO at K!A CX Consulting to talk about customer success. […]

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The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

The Future of Digital Marketing: Content Marketing Predictions for 2019 and Beyond

by Michael Brenner on Nov 12, 2018 in Content Marketing

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its early days as a viable […]

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