By Michael Brenner on June 18, 2021
I’ve been spending a lot of time lately speaking about employee activation. I’m not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activate. What is employee activation? Employee activation is a formal program that encourages employees of
Read Full postBy Michael Brenner on April 20, 2020
In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to
Read Full postBy Michael Brenner on March 17, 2020
Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Quick Takeaways: Employee engagement programs build employee satisfaction. Employee satisfaction keeps employees on the job longer.
Read Full postBy Lauren Johnson on November 8, 2019
By Michael Brenner on September 24, 2019
An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could
Read Full postBy Michael Brenner on September 10, 2019
Those of you who follow our posts regularly know I’m a big believer in setting your talent free to promote your brand and the work you do with an employee activation program. As you can see by our posts, we practice what we preach here as well. Many of our best posts don’t come from me.
Read Full postBy Michael Brenner on June 2, 2019
Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for. Gallup research shows that
Read Full postBy Michael Brenner on February 12, 2019
“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess
Read Full postBy Michael Brenner on July 23, 2018
A lot of companies miss the mark with employee activation because they only build one-way of a two-way street. The end goal should go beyond empowering employees to further brand objectives.The company behind the brand should also be empowering employees to further their own professional goals. When your culture is set up to launch each
Read Full postBy Michael Brenner on June 25, 2018
What if your organization was staffed by a team of experts – employees who are skilled, driven, and have a lot to offer, not only to your customers but also to society? Imagine what a powerhouse your company would become. We’re not just talking consumer trust here. This is about respect and your audience fostering
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