What Is Employee Activation?

By Michael Brenner on June 18, 2022

I’ve been spending a lot of time lately speaking about employee activation. I’m not talking about employee advocacy (getting your employees to blindly share your press releases.) Employee activation even goes beyond employee engagement. Although you need engaged employees to activate. What is employee activation? Employee activation is a formal program that encourages employees of

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In marketing today, one of the most impactful trends is the use of employees to build trust with customers and to establish your brand as a thought leader within your industry. I call this employee activation – a concept that goes much deeper than boosting your marketing ROI. With activated employees, you have access to

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Employers are all too aware that they need to do all they can to keep their employees. That’s only the tip of the iceberg. No matter what the economy does, there’s a statistical relationship between employee activation and ROI. Quick Takeaways: Employee engagement programs build employee satisfaction. Employee satisfaction keeps employees on the job longer.

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Employee Activation

By Lauren Johnson on November 8, 2019

EMPLOYEE ACTIVATION PROGRAMS Drive Brand Awareness With Employee Engagement Why This Program: "Activated" employees can be one of best ways to create free content for your business and create a better overall customer experience. In this program, you'll discover how to foster a company culture that empowers your employees to make smart decisions. You'll seeRead Full post

5 Mistakes to Avoid with Your Employee Activation Program

By Michael Brenner on September 24, 2019

An employee activation program can be a fantastic way to build brand awareness, reach a wider audience, and attract new talent. However, it’s critical that such a program is planned and managed carefully so you can make the most out of your efforts. A poorly executed employee activation program will be ineffective, but it could

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Employee activation may be the secret ingredient that’s missing from your organization. To run a successful business you need more from your employees than the bare minimum. And yet the majority of people working in the US don’t fully commit their time, energy, and talent to the organization they’re working for. Gallup research shows that

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How to Launch Your Employee Activation Program in 8 Steps

By Michael Brenner on February 12, 2019

“Employees are a company’s greatest asset.” – Anne M. Mulcahy, former Xerox chairperson and CEO. This popular quote is popular for a reason – because it’s true. Employees are your greatest asset and when companies implement employee activation programs, they turn into your company’s greatest marketing asset as well. Employee activation requires you to assess

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