Workshops

Workshop: How To Build Your Content Marketing Strategy

Content marketing is a huge buzzword today. But what does it really mean for your business? And how do you find the resources and the budget to execute a content marketing strategy?

In this workshop, we will explore

The factors driving the importance of content marketing

Building the business case and gaining the budget for content marketing

How to reach, engage, and convert new customers for your business

The key factors of effective content marketing

How to develop your own roadmap to success

How to measure content marketing achievements in the form of leads, sales, and ROI

During this hands on workshop, Michael Brenner will teach you how to plan and build an effective content marketing strategy to help you achieve success in today’s evolving marketing environment.

We’ll demonstrate how Content Marketing is an imperative for any size and type of businesses. We’ll help show you how to deliver useful information consistently, without breaking the bank.

You’ll walk away with advanced tools, tactics and templates you can implement immediately to help you reach, engage, and convert new customers for your business and stand out from the competition.

Cost: Contact Us for Rates

We’re planning future workshops now and booking up fast.

1.610.742.5686

[email protected]

Client Testimonials

It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands 'dirty' creating his own original content.

Celia Brown B2B Content Strategist | Brand Editor | Digital Marketing Programs @SAP
Michael is a trusted partner. He has provided excellent guidance as my team has developed and implemented our content marketing strategy. I have learned a tremendous amount from Michael who is always open to sharing what he has learned throughout his career and his vision of where digital marketing is headed next.

Caroline Corrigan Head of Content Marketing Strategy for Bloomberg L.P.
The Content Marketing Workshop from Michael Brenner was the best day our marketing team has ever spent together.

Workshop Attendee
Michael Brenner is always one of the most highly rated speakers at our events. His sessions are filled with useful information (not theory) and his connection with the audience is immediate – probably because he has lived through what marketers go through every day!

Susanne Sicilian Director of Events, Chief Marketer Magazine

Who Should Attend?

Anyone interested in marketing, PR, communications, branding, content development, event strategy and sales enablement will benefit from the practical lessons provided in this class.

At the end of this class, you’ll be able to

1

Articulate the business case for content marketing to your managers and your business

2

Implement the core components of an effective content marketing strategy

3

Measure and optimize your content marketing program to show a true return on the investment