CONTENT MARKETING STRATEGY
WORKSHOPS
IN THIS WORKSHOP
WE WILL EXPLORE
- The factors driving the importance of content marketing
- Building the business case and gaining the budget for content marketing
- How to reach, engage and conver new customers for your business
- The key factors of effective content marketing
- How to develop your own roadmap to success
- How to measure content marketing achievements in the form of leads, sales and ROI
WHAT OUR CLIENTS SAY ABOUT US
Celia Brown
“It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands ‘dirty’ creating his own original content.”
Workshop Attendee
“The Content Marketing Workshop from Michael Brenner was the best day our marketing team has ever spent together.”
CAROLINE CORRIGAN
“It is rare to find a marketing executive like Michael who manages to strike an ideal balance of leadership, innovation, and getting his hands ‘dirty’ creating his own original content.”
Susanne Sicilian
“Michael Brenner is always one of the most highly rated speakers at our events. His sessions are filled with useful information (not theory) and his connection with the audience is immediate – probably because he has lived through what marketers go through every day!”
AT THE END OF THIS CLASS,
YOU’LL BE ABLE TO
Articulate the business case for content marketing to your managers and your business
Implement the core components of an effective content marketing strategy
Measure and optimize your content marketing program to show a true teturn on the investment
Some of our Clients
