Workshop: How To Build Your Content Marketing Strategy

Content marketing is a huge buzzword today. But what does it really mean for your business? And how do you find the resources and the budget to execute a content marketing strategy?

In this workshop, we will explore:

  • The factors driving the importance of content marketing
  • Building the business case and gaining the budget for content marketing
  • How to reach, engage, and convert new customers for your business
  • The key factors of effective content marketing
  • How to develop your own roadmap to success
  • Delivering the content your buyers need at each stage of their journey
  • How to measure content marketing achievements in the form of leads, sales, and ROI

During this hands on workshop, Michael Brenner will teach you how to plan and build an effective content marketing strategy to help you achieve success in today’s evolving marketing environment.

We’ll demonstrate how Content Marketing is an imperative for any size and type of businesses. We’ll help show you how to deliver useful information consistently, without breaking the bank.

You’ll walk away with advanced tools, tactics and templates you can implement immediately to help you reach, engage, and convert new customers for your business and stand out from the competition.

Cost: Contact Us for Rates

We’re planning future workshops now and booking up fast.


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2016 Sessions Completed!

Contact me for a custom workshop for your team

“The Content Marketing Workshop from Michael Brenner was the best day our marketing team has ever spent together.”

-Workshop Attendee

“Michael Brenner is always one of the most highly rated speakers at our events. His sessions are filled with useful information (not theory) and his connection with the audience is immediate – probably because he has lived through what marketers go through every day!”

-Susanne Sicilian
Director of Events, Chief Marketer Magazine

Who Should Attend?

Anyone interested in marketing, PR, communications, branding, content development, event strategy and sales enablement will benefit from the practical lessons provided in this class.

At the end of this class, you’ll be able to:


Articulate the business case for content marketing to your managers and your business


Implement the core components of an effective content marketing strategy


Measure and optimize your content marketing program to show a true return on the investment


Contact us for group rates!

Interested in a workshop in your area or for your team?

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