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CONTENT DEVELOPMENT

Reach, engage, and convert new customers with quality content we develop for you. 1 or more articles every week. High quality. Better results. No worries.

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CONTENT MARKETING WORKSHOPS

It's time to get your whole team on board. Define your content marketing mission. Document your strategy. Map content to your customer journey. Measure results.

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BOOK MICHAEL BRENNER TO SPEAK

Make your event a success with a speaker who engages audiences with practical insights and real content marketing case studies. Inspiration and actionable tips.

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Recent Articles


5 Foundational Steps to Follow When Developing a Visual Brand

5 Foundational Steps to Follow When Developing a Visual Brand

Think about some of the most recognizable brands out there. What do you picture when you think of them?Probably a co [...]

What Does Employee Engagement Have to Do with Marketing?

What Does Employee Engagement Have to Do with Marketing?

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business o [...]

Benefits of Agile Marketing: Stats You Need to Know

Benefits of Agile Marketing: Stats You Need to Know

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over [...]

Content Writing is the New Copy Writing

Content Writing is the New Copy Writing

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, resp [...]

Behavioral Targeted Lead Nurturing: It’s All About Context

Behavioral Targeted Lead Nurturing: It’s All About Context

Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as thei [...]

How to Determine What Formats to Use in Your Content Marketing

How to Determine What Formats to Use in Your Content Marketing

When most people hear the term "content marketing" they immediately think of blog posts and articles.In actuality, t [...]

ABOUT MARKETING INSIDER GROUP

Most of your marketing campaigns aren't producing measurable ROI.

Most of your content isn't effectively engaging anyone.

Your campaigns are being ignored by your target audience.

Marketing Insider Group helps you to break through the noise. We help you understand what your customers actually want. We define the topics your audience is interested in. We find the gaps in your competitive space.

We have helped more than 75 brands just like yours to see the path to more effective, more engaging content that converts to more revenue, more ROI, and higher retention. We offer:

CONTENT DEVELOPMENT SERVICES that get you on the path to consistently creating high-quality content that reaches, and engages your audience. We build lead magnets and conversion paths so you can measure ROI. Guaranteed.

CONTENT STRATEGY WORKSHOPS that help get your whole team on board. We build the business case, find the budget, define the strategy, map your content gaps to the customer journey, build the content calendar, distribute it in the places your audience engages, and measure ROI.

PRESENTATIONS THAT CONNECT whether it's your quarterly marketing team meeting or your annual customer conference, Michael Brenner is recognized as a top CMO influencer, and an engaging speaker who brings practical advice, inspiring stories of real success, and actionable tips that will connect with and engage your audience.

EMPLOYEE ACTIVATION services allow us to identify and coach your employees with the knowledge, the expertise, and the passion to connect with your target audience. We'll benchmark your thought leadership, provide social profile optimization, define the topics your experts have passion about, and create the plan to grow their influence in the markets you serve.

TRAINING COURSES and BOOKS to help you succeed on your own time.

We would be honored to help you to take your company and your career to the next level of growth and marketing success!

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Reach, Engage and Convert New Customers


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The Content Formula

CALCULATE THE ROI OF CONTENT MARKETING
AND NEVER WASTE MONEY AGAIN


MICHAEL BRENNER AND LIZ BEDOR

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10 Content Marketing ROI Formulas and Calculations to Drive More Qualified Leads and Buyers to Your Business Regardless of What You’re Selling

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