Successful email marketing is a critical, and often overlooked, element of digital marketing. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? According to

Read Full post

4 Tips For Successful Demand Generation

By Guest Author on August 21, 2012

I have been writing about Demand Generaton and Demand Management since I started blogging a few years ago. Successful and effective marketing creates value for the business. And so, occasionally, my colleague Rob Krekstein, who is a Senior Director of Global Inside Sales here at SAP, provides his amazing perspective on how to create successful demand

Read Full post

5 Sales Closing Techniques

By Michael Brenner on October 7, 2010

With all of the discussion here on content marketing, I thought it made sense to bring in a sales perspective and guidance to the site. The following excerpt is important to sales and comes from my former colleague, Rob Krekstein.  I have been a student of selling and sales management for more than twenty years, and I

Read Full post