How to Define Digital Marketing KPIs That Align with Your Business Goals

By on September 23rd, 2021

How do you really truly determine whether or not your digital marketing efforts are a success? This is a challenge for many businesses so we're gonna help answer this question right here. According to eMarketer, digital marketing budgets are expected to grow 13.6% in 2021. But the expectations to track Digital Marketing KPIs is even greater with CEOs, sales and more traditional marketing peers. Whenever you launch a new product, roll…

8 Exciting Video Marketing Trends for 2022

By on September 22nd, 2021
video marketing trends 2022

If you're not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say it’s a critical part of their strategy. Image Source Businesses aren’t just guessing, either. They’re…

Is There Such A Thing As “Cheap” SEO?

By on September 22nd, 2021

Focusing on SEO is one of the most necessary aspects of running a modern digital business. In this article, we'll show you how and why SEO is important, and when paired with consistent content, can deliver the highest ROI of any marketing approach. In a recent survey, 84% of businesses are reported to be increasing their expenditures on SEO, PPC, content marketing, and social media. Another 64% plan to update…

The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

By on September 21st, 2021
how to create landing pages

Remember visiting a company’s office or store location when you wanted to learn more about them? Ah — the good old days. Today, your website landing page is the equivalent of your showroom floor. It’s where customers go to learn about your brand. It’s also the place they’re sent after searching online for products and services they need. Marketers that know how to create landing pages that convert earn more…

Permission Marketing: Love it or Hate it?

By on September 20th, 2021

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our social media feeds and timelines too. (I can hardly even use Instagram any more because…

Choosing the Right Social Media Platforms for Your Buyer Personas

By on September 20th, 2021

What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. For most B2B content creation, personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. But when you’re dealing with large social media audiences, you need to not…

The A to Z Guide to Content Marketing for Distributors

By on September 20th, 2021
content marketing for distributors

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Sounds awesome, right? But what if you’ve never done content marketing before, or your current strategy just isn’t working? If that's the case, good news: we’ve created a comprehensive A-Z guide…

3 Marketing Tips to Raise Virtual Member Engagement

By on September 20th, 2021
3 Marketing Tips to Raise Virtual Member Engagement

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. After all, there’s no novelty left in hosting meet-ups on Zoom or Microsoft Teams, with many members already struggling with digital burnout in a year that feels as if it’s been entirely online. Luckily, there are a few essential…

Why Your Marketing Needs to be Data-Driven

By on September 15th, 2021
Why Your Marketing Needs to be Data-Driven

In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, un-targeted broadcasting. The digital age has brought about widened reach, but pinpoint targeting accuracy. Martech created an infographic that clearly shows us how marketing has…

100 Helpful Data Sources for Content Creation

By on September 14th, 2021
data sources for content

Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. But it’s not always easy to find reliable content data sources for the topics you’re covering. The search process can be time consuming, and when you do it as you go,…

What is Content Marketing, Really?

By on September 13th, 2021

I've been around the world, to marketing conferences, to large brand marketing team meetings, and I've spoken to hundreds of marketers who think marketing with content is the same thing as content marketing. In this post, I'm going to give you the definition, the reason why many leading companies use it to drive 6x more ROI from their marketing while spending 62% less. And why you should start using it…

The Ultimate Content Marketing Strategy Template

By on September 13th, 2021

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways A content marketing strategy is the roadmap for all your content efforts. There are many aspects of a…

4 Best Practices for Association Web Design

By on September 13th, 2021

What can you do in seven seconds? You might be able to shuffle a deck of cards, text a friend a birthday message, or chew and swallow your favorite fun-sized candy bar. The point is, that’s not a lot of time. And seven seconds is all the time you have to grab your website visitors’ attention. This means your association's website visitors have short attention spans, even when they're visiting…

Your Director of Marketing is Miserable [Unless They Focus on Customers]

By on September 9th, 2021
unhappy director of marketing

How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. You might think the key to being happy is to leaving your current manager or even to change your job.…

Google Ranking Factors You Need To Know for 2022

By on September 7th, 2021
Google ranking factors

2022? Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. One of the most important factors to consider? Google ranking factors. Just…

How to (and How Not to) Create a Buyer Persona

By on September 7th, 2021

From where I sit, we have entered a new phase in the evolution of buyer persona maturity in marketing– or maybe this has been the phase we’ve been stuck in ever since the phrase “buyer persona” was first coined years ago, first in the design movements of the 90’s, and later into marketing and sales. Today, you can find over 500,000 search results on the topic, most supporting the need…

What is a Creative Agency and When Do You Need One?

By on September 7th, 2021
creative agency

If you’re not living under a rock in the branding world you’ve probably heard quite a bit about creative agencies. Maybe you’ve even heard (and eye-rolled if you’re like me) the use of “creative” (the noun) as in “he’s in charge of creative.” Maybe you saw your old coworker from the marketing department launched her own creative agency. Maybe you’ve seen ads online promoting “creative services” for brands. But really,…

The No-BS Blogging Strategy for SaaS Products

By on September 7th, 2021
blogging for saas

In this post, we're gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. And you can be successful without burning through your heard-pitched funding. Why? Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. In fact, this is the same approach we use…

3 Tips to Advance Your Audio Marketing Efforts

By on September 6th, 2021
hip woman listening to audio marketing

Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the biggest media trends for 2021 thus far. Since the audio marketing world has never had so much momentum, it’s something marketing teams should consider adding to their marketing strategy either this year or next. If your marketing plan already includes audio marketing, consider improving the quality of the product you’re putting out…

8 Steps to a Successful Content Marketing Program

By on September 1st, 2021

Does your content marketing program deliver the results you are hoping for? Here's the scenario we see all too often... Your competitors all have a content marketing program, so maybe that's why you decides to launch one too. Maybe you rushed to develop your content marketing strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the content marketer role to drive…