8 Conference Session Ideas for Virtual & Hybrid Events

By on July 29th, 2021

One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. This article considers some event session ideas you can implement to create unique, engaging, and remarkable event experiences. Here are the ideas we’ll cover: Interactive Presentations…

5 CX Speakers You Should Follow in 2021

By on July 29th, 2021
CX speakers

You have a business, employees, a cool logo and an airtight marketing concept. But if you can’t foster and fuel customer loyalty, you’re toast. Without a fan group, even the most promising organization is bound to fail. That’s why taking the customer experience (CX) seriously should be a top priority for all companies. Unfortunately, many teams fall flat on executing CX with panache, style, and thoughtfulness. Not sure how to…

Why Empathy in Marketing Is More Important Than Data

By on July 28th, 2021

Data has revolutionized the world of marketing. It’s become an invaluable asset in targeting audiences and building personalized experiences for individuals. While it’s an indispensable tool in company decision-making, it doesn’t necessarily lead to authentic connections. Understanding your customer does that. That’s why it’s critical to infuse empathy into marketing – to deliver a truly customer-centric approach. Empathy is considered a key component of emotional intelligence, a crucial skill to…

The Resurgence of AR and VR Content in a Post-Pandemic World

By on July 27th, 2021
ar vr content

When people hear the terms augmented reality (AR) and virtual reality (VR) their minds tend to think futuristically. But the truth is, AR and VR content is here — and it's not even new. AR and VR existed in their earliest forms almost 200 years ago (you read that right) when Charles Wheatstone invented the stereoscope in 1838, using separate images for each eye to create a 3D image effect.…

5 Consumer Behavior Trends Marketers Are Watching in 2021

By on July 26th, 2021
consumer behavior trends

In a year where just about nothing was predictable, consumers actually were. Clear consumer behavior trends have emerged over the past several months, even as circumstances have changed. Marketers are now looking to come out of the pandemic with more innovative approaches and flexible business models to acquire more customers. Delivering on what consumers want (which, spoiler alert, is what content marketing is all about) has become the new business…

The One-Person Marketing Plan for Startups

By on July 20th, 2021

If you’re researching how to market your business, odds are you’re finding lots of information about marketing plans that require big teams and equally big budgets. But as a startup founder, you know neither of those are realistic for your brand. Well, it ain’t easy going it alone — that’s for sure. But it’s not impossible. And if you’ve already launched a startup, you’re no stranger to making things happen.…

Employee Advocacy: 3 Tips to Help Your Content Distribution Strategy Evolve

By on July 20th, 2021

It’s an open secret: for many companies, corporate content marketing just isn’t working anymore. They have trouble contending with data privacy laws, social media algorithms, and the public’s general mistrust of sponsored content. They have trouble reaching an organic audience with an authentic tone by doing what they’ve always been doing. What does this mean? It means that for companies to succeed with online content marketing, they have to adapt.…

The Complete Guide to B2B Pricing

By on July 20th, 2021
B2B pricing

Can you believe that 80% of B2B companies feel their pricing strategy needs improvement? We hardly could either, but it’s true. Despite the fact that just a 1% price optimization improvement can yield an 11% profit increase, many companies are admittedly not prioritizing their pricing strategy. Our guess? The complexity of the process gets in the way. But it shouldn’t. Ineffective pricing means your company is risking lost revenue and…

Empathetic Marketing: How To Connect With Your Customers

By on July 20th, 2021

Have you made empathetic marketing part of your strategy in 2021? If not, you should. Let me explain. Marketers Are Bad at Empathy No one will ever say “we don’t focus on the customer.” Here’s why (even empathetic) marketers fail at customer empathy and how to fix it. Let me explain: Dr. Johannes Huttula conducted some research with 480 experienced marketing managers. He asked marketers to step into their customer’s shoes and predict…

The Ultimate Guide For Developing Your B2B Sales Content Strategy

By on July 19th, 2021

In today’s B2B sales world, buyers are in charge. The digital era has created a sales landscape where customers are self-educating for months or even years before they indicate interest in a purchase. For brands, this means finding a way to build a relationship with their target audience before ever interacting with them directly, and for B2B brands especially, it means doing so in a way that maintains the level…

Your 20-Step Checklist to Write the Perfect Blog Post

By on July 18th, 2021

The perfect blog post does exist. One that draws in new audiences, keeps readers engaged, builds your brand reputation, improves your SEO rankings, and converts customers. There are more than 70 million blogs published every single month and most get very little traffic and no social engagement. But your blog posts can accomplish exactly what they’re intended to do — whether that’s build readership, grow your subscriber base, improve your…

How to Showcase Your Company Culture on Social Media

By on July 18th, 2021

Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people. Now that (some) employees are safely gathering in offices and other venues for meetings and events, it’s…

Carla Johnson on How To Rethink Innovation For CMOs and Businesses Today

By on July 15th, 2021

A few days ago, I interviewed Carla Johnson about her new book, RE:Think Innovation. One of the topics we covered is how to rethink the CMO’s role for today’s businesses. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas. A strange…

10 Innovation Podcasts That Will Foster Growth

By on July 15th, 2021

Marketers rely on creativity as much as they do data sets. What happens, then, when you’re a marketer whose marketing juices have dried up? Or whose leadership skills seem to have lost their edge? Simple: You turn to other experts for a bit of mental and career rejuvenation through resources like books and podcasts. You can certainly read books and articles to get your innovative thinking back on track. However,…

On-Line Events on Twitter: Long-Live the Tweetchat

By on July 15th, 2021

By some accounts, the last year has seen digital transformation accelerate by anywhere from 7 to 10 years from where we were in early 2020 at the start of the global COVID-19 pandemic. We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. Thinking back to much earlier in my marketing career, there was…

The B2B Marketer’s Guide to Creating Irresistible Lead Magnets

By on July 14th, 2021
B2B lead magnets

So you're a B2B marketer. You know the ins and outs of what makes your product awesome. You’ve spent countless hours developing content for potential buyers. You’re sure once they visit your website, they’ll be convinced they can’t live without what you’re offering. Sound right? If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its…

Use But Don’t Abuse: 5 Tips for Content Creators

By on July 14th, 2021

Every minute, about five hours of content makes its way to YouTube. And within the next few years, the Internet is expected to expand considerably from a usage standpoint. In light of this reality, plenty of entrepreneurs have become full-blown content creators. Their roles vary. Some create content specifically for social media websites. Others produce videos for search engines, private companies, or TikTok. Others churn out articles and how-tos. Day…

The Insider Guide to Increasing Your Email Subscribers

By on July 13th, 2021
Increasing emails subscribers

It’s 2021, so it’s a fair bet we all know that email marketing is important. Even more important? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways Consumers prefer email over all other methods of communicating with brands. Personalized touches and a fresh approach make your emails stand out. Prominent, widespread…

Digital Marketing’s Three Largest Shifts

By on July 12th, 2021

Digital marketing is a revolutionary way for companies, big and small, to market their wares to consumers. From endless options to scalable budgets, digital marketing has transformed the way companies present themselves to consumers.  However, the digital marketplace is hardly the same as it’s always been. Nor will it always remain in its current state. Digital marketing has, from the beginning, been in a cycle of rapid evolution. Here is…

What Is the Link Between PR and SEO and How Can You Leverage It?

By on July 7th, 2021
SEO and PE Marketing Team Works Together

Batman and Robin, peanut butter and jelly . . . PR and SEO? When it comes to dynamic duos, PR and SEO didn’t always match up so easily. For a long time, SEO teams were considered behind-the-scenes technical wizards helping brands climb the Google rankings ladder while PR teams were out in the real world doing the actual marketing. But it’s not actually that simple — especially today, when brands…