How Marketing From Home Will Help Align Marketing and Sales

By on January 18th, 2021
marketing from home

Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice Modern marketers have adopted many of the sales team’s past responsibilities. It’s now marketing’s job to build interest in a product or service, get into consumers' minds,…

Website Accessibility: Is Your Website ADA Compliant?

By on January 18th, 2021

The internet is a necessary part of everyone's daily lives - even more so today than ever before. So it needs to be accessible to everyone, including those that are differently-abled. The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is easily accessible to all communities. Let's break down ADA compliance for your website, including what…

The B2B Marketer’s Guide to Landing Page Optimization

By on January 14th, 2021
b2b marketing landing page optimization

As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. These visitors have already shown they have some kind of interest in your business…

How to Manage Your Online Reputation with Content Marketing

By on January 13th, 2021
content marketing for managing reputation

The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing, you control the story. Your blogs, videos, social media posts, and every other aspect of content marketing are all within…

Content Marketing Personalization Strategies to Make Customers Love You

By on January 12th, 2021
target your content marketing personalization strategies

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Quick Takeaways Content personalization is a way to build trust and loyalty with customers. Customers appreciate, and…

7 Tips for Creating Sponsorship Packages for Virtual Events

By on January 12th, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Marketers need to gain a holistic view of the entire virtual event experience to identify promising opportunities. As a virtual event platform provider, we are seeing marketers introduce some top-notch…

Top 10 B2B Digital Marketing Conferences to Attend in 2021

By on January 11th, 2021
people clapping for best marketing conference 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers. But there…

How Content Marketing Builds Trust

By on January 5th, 2021
content marketing builds trust

Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing is a deciding factor in their purchase decisions. Research into the most trusted brands based on social…

Executive Insights: Leveraging the Power of Webinars for Virtual Learning

By on January 5th, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for…

4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

By on January 4th, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Being creative and cost-effective is essential. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. You have to think lean and mean. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable…

The Geeks Won Part Two: New Perspectives on Data Science

By on January 4th, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “The Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science”. It was near the end of a long and successful run working for SAP Digital Business Services Marketing, focused upon the art and science of marketing analytics with a bit of thought leadership mixed in.…

11 Digital Marketing Trends for Growing Your Business in 2021

By on December 29th, 2020
digital marketing trends

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. 73% of CMOs…

What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

By on December 28th, 2020

What are we without technology? It’s a fair question considering the digital world we live in and our celebration of technology. The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. For marketing efforts, technology enables you to automate, track, personalize, and more. The key is to have the right MarTech stack, but what is MarTech exactly? And what tools…

Blog Design 101: How to Get Visuals, Images & Video Right in Your Posts

By on December 22nd, 2020
blog visuals

Successful blogging is about more than just great writing. Publishing a blog post without images is like serving a meal without seasoning. The main ingredients might be there, but your audience won’t come back for seconds. Crafting the perfect blog design for success means ensuring each of your posts is illustrated with images and videos to complement the text, provide more visual interest, and make your post more attractive and accessible…

Your B2B Marketing Budget Playbook for 2021 Success [Research]

By on December 21st, 2020
b2b marketing budgets for 2021

Enough with the negativity and cliches. What have you learned in the last year? Most companies have learned that B2B marketing budgets are much more important than they thought – and that their existing marketing strategies, well, kind of sucked. Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content Impersonal ads and digital experiences Poor use of technology and automation Ambiguous…

Take Your Content Beyond the Blog in 2021

By on December 17th, 2020

We use the word “content” all the time in B2B digital marketing. Content drives engagement, delights and assists your audience, and gives people confidence in your brand. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. The 2021 B2B Marketing Mix Report shows that content creation remains among the top priorities…

How to Make Your Team Believe in Content Marketing

By on December 16th, 2020

‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Chances are, you believe in content marketing. You're ready to hop on the Content Marketing Express. But is your team? This is a recurring issue that…

How Exactly Does Content Marketing Help in Building Brand Awareness?

By on December 15th, 2020
content marketing for brand building

Brand awareness is more than people simply recognizing your business name or your logo. True brand awareness entails your audience getting to know the personality behind your brand and what makes you different from your competitors. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. A research study found that over 80% of…

7 Ways to Create Content that Generates Leads

By on December 14th, 2020
content that generates leads

Are you feeling your well of content marketing inspiration running dry? It doesn’t have to take a huge amount of time and energy to create content that generates leads. Sometimes it’s just a case of thinking outside of the box and putting a new spin on the content you already have. There’s still time left before the end of the year to make sure your content marketing efforts have an…

Optimizing Event Planning: 7 Ways Event Technology Eases The Process

By on December 10th, 2020

Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Oftentimes, however, they encounter challenges. These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can be quite out-of-date, which can lead to missing important details that might have significant implications…