6 Examples of AI Marketing

6 Examples of AI Marketing

by Michael Brenner on Dec 5, 2018 in Artificial Intelligence

Technology is evolving and the world of online marketing is evolving along with it. Artificial intelligence and machine learning now make a wide variety of marketing tasks easy; even those which would have been impossible only a few years ago. We’re still in the very early stages of using AI in marketing but even so, there are some […]

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Building B2B Relationships With Trust and Empathy [Interview]

Building B2B Relationships With Trust and Empathy [Interview]

by Brian Carroll on Dec 5, 2018 in Marketing Strategy

We have more sales and marketing technology and channels to reach our customers, but they’re increasingly tuning us out. In short: we’re getting more disconnected from customers. Something is missing. Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can […]

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Do You Need an Agile Marketing Certification?

Do You Need an Agile Marketing Certification?

by Andrea Fryrear on Dec 4, 2018 in Agile Marketing

Agile marketing certification: a waste of time and money, or a crucial stepping stone on the path to true agility? This question is part of a larger, ongoing debate in the larger Agile community. So this Agile Marketing Minute video attempts to tame the certification circus, at least for marketers. Agile Training Options Some members […]

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What is Content Marketing?

What is Content Marketing?

by Guest Author on Dec 4, 2018 in Content Marketing

Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Good content resonates with the viewer because it fits with their goals or general interest. Great content maps to their desire, […]

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How to Give Yourself Profit-Building Clout with Blog Posts

How to Give Yourself Profit-Building Clout with Blog Posts

by Michael Brenner on Dec 3, 2018 in Content Marketing

“I should write a book,” said one exasperated pediatrician whose patients’ after-hours questions kept her up practically all night. She meant, perhaps, that she should chronicle her trials and tribulations with an autobiographical work—as British country veterinarian James Herriot (of All Creatures Great and Small) did with great success. As someone who specializes in marketing, I’d […]

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Make the Most of the Holiday Marketing Season (and Beyond)

Make the Most of the Holiday Marketing Season (and Beyond)

by Guest Author on Dec 3, 2018 in Marketing Strategy

By Steve Olenski In the middle of this holiday shopping season, there are some strong indications that it could be record-breaking for many companies. Amazon reported a Cyber Monday shopping record, surpassing its own previous record earlier this year on Prime Day. And for the five-day period from Thanksgiving through Cyber Monday, the retail giant […]

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