How To Select The Right Content Marketing Agency

How To Select The Right Content Marketing Agency

by Michael Brenner on Apr 25, 2018 in Content Marketing

The foundation of a strong content marketing strategy is quality content. You need brilliant content to actually achieve results from your well-thought out strategy. Mediocre content won’t drive engagement. It won’t endear your audience to your brand. It’s not going to offer much value to your customers nor can it distinguish your organization from your […]

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Agile Transformation: As Told By Gifs

Agile Transformation: As Told By Gifs

by Andrea Fryrear on Apr 25, 2018 in Content Marketing

I’m afraid this article starts with some bad news: Agile transformation is neither quick nor painless. This harsh truth can be a rude awakening, particularly for teams and organizations who expect to decide “We’re going to be Agile!” one day and reach the peak of high performance the next. The road to true agility, particular […]

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The Power of Sales and Marketing Alignment in Account-Based Marketing

The Power of Sales and Marketing Alignment in Account-Based Marketing

by Michael Brenner on Apr 24, 2018 in Sales Alignment

With account-based marketing (ABM), marketing messages are based on the data insights of targeted accounts. Sales and marketing resources are concentrated and then deployed together, yielding better tailored marketing messaging and more productive sales engagement – and more account conversions. It’s the inversion of the traditional B2B lead-generation based marketing, and it works remarkably well. […]

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How to Create More Effective Content When Resources Are Thin

How to Create More Effective Content When Resources Are Thin

by Michael Brenner on Apr 23, 2018 in Content Marketing

The power of content marketing to achieve marketing goals can become a sort of catch-22 for small to mid-sized businesses, startups, and any organization that doesn’t boast a six-figure content budget. Because it’s so effective – pretty much every high performing business is using content, with 91 percent of B2B organizations and 86 percent of B2C brands using it […]

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How the Act of [Insight] Sharing Can Boost Your Business

How the Act of [Insight] Sharing Can Boost Your Business

by Jake Sapirstein on Apr 23, 2018 in Marketing Strategy

Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let’s stick this notion in our bag and carry it into the workplace. Now […]

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Weekend Reading: “Inbound Organization” by Todd Hockenberry

Weekend Reading: “Inbound Organization” by Todd Hockenberry

by Douglas Burdett on Apr 20, 2018 in Marketing Strategy

For the 171st episode of The Marketing Book Podcast, I interviewed Todd Hockenberry, co-author with Dan Tyre of Inbound Organization: How to Build and Strengthen Your Company’s Future Using Inbound Principles.

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