How Should We Even Think About Marketing In Times of Fear?

By on March 27th, 2020
Marketing in fear

In times like this, it helps to name what we're feeling: fear, anxiety, uncertainty, grief. But we also have to stay positive and prepared in order to survive and thrive. If you're a regular reader of our content, you may have noticed that in light of my own feelings, I've been focused on basically a "business as usual" approach. That's what helps me: consistency. Creating content, helping our customers, taking…

How We Help Brands Like Yours Develop a Content Marketing Strategy

By on March 26th, 2020

SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. Earlier this week, we shared the results of our approach to developing content. Here in this post, I am sharing how we do it for brands like yours. We speak with brands on all points of the content marketing journey. From those who are still learning what content marketing…

How to Outsource Content Marketing Without Losing Your Brand Voice

By on March 25th, 2020

If you want to scale up your content marketing efforts, you need to create more content. For most businesses, that will mean investing in outsourcing. Outsourcing all or part of your content marketing is more cost-effective than employing a full-time in-house team. But, how do you make sure external contractors and freelancers produce content with a consistent brand voice? Your brand voice is more than just the tone and style your…

Hey CMOs: Culture Still Eats Marketing Strategy for Breakfast

By on March 24th, 2020

The phrase “culture eats marketing strategy for breakfast” was coined by management consultant Peter Drucker 20 years ago and remains as true today as it ever was. If anything, culture has become even more important in recent years. The millennial workforce of today value company culture more than any other generation, and are more likely to put work-life balance, corporate values, and engagement and purpose over salary. No matter what marketing…

How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

By on March 23rd, 2020
Googles loves me

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. We know…