Why the Best Days of Content Marketing Are Still Ahead of Us

By on March 1st, 2021

It’s not only the global pandemic that has made people turn to the Internet for news and entertainment. With businesses conducting more of their communication online even before the pandemic’s onset, content marketing has taken on a greater role. This shift started with the drive toward digital transformation in business. Doing business almost entirely online was a reality long before the coronavirus hit our shores. Consumers, too, cut the cable…

10 Tips On Using Google Apps To Boost Content Marketing

By on February 25th, 2021
colorful chart going up showing google apps drive growth

Late in 2020, Google rebranded its collection of business productivity apps as Google Workspace. Formerly known as G Suite, these apps can transform your content marketing results when you use them to their full potential. Google Workspace retains all your favorite features, like Gmail, Chat, Meet, Calendar, Sheets, Docs, Slides, Drive, and more. As businesses’ needs change, Google plans to “evolve [its] products” to meet its customers’ evolving needs. Quick Takeaways:…

Has Content Marketing Saturation Hit Your Industry?

By on February 24th, 2021

At this point, there’s no denying that content marketing is being used by most companies. As companies realize it’s a proven way to attract audiences and convert them, its adoption continues to trend up. I'm still amazed at the companies that still don't even have a blog, let alone publish on it frequently enough to get the attention of the google bots and search gods we all must honor if…

9 Things That Can Dramatically Improve Site Accessibility

By on February 24th, 2021
site accessibility

Digital transformation progression means diverse pools of users will want to use your website to learn and shop. To ensure those with disabilities can do this, you need to improve site accessibility. \While you may assume that your site is accessible to those with impairments, the reality is, most are not. For example, a study found that 70 percent of websites in several industries were “unavailable” to blind users. The…

Where Do Case Studies Fit into Your Content Marketing Strategy?

By on February 23rd, 2021

Case studies help you build a story around your customers, products, and services. You can prove – through brand storytelling – that what you offer consumers works. In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. And 90% trust what other customers say about a company over what the company says about itself. Clearly, people care about what others have…

Why Content is the #1 Ranking Factor and How to Maximize It

By on February 22nd, 2021

Content is king. You need content. Gotta have that content. You hear people singing the praises of content marketing all the time but, really, why should you care? Why should you bother with the investment anyways? Well, most companies say they use content marketing to either create brand awareness or build trust: Content Marketing Institute Great, but how do you even get to those end goals? For most brands, organic…

How to Add Your Business to Google

By on February 22nd, 2021
get your business on google

If you want to boost your online presence, one of the best things you can do is claim your Google business listing. Especially if you just started marketing your business, Google My Business is a great launching point. Today, most people and business buyers look for products and services online. When they do, they usually intend to make a purchase soon after. In fact, about half of consumers who conduct…

Digital Ads Don’t Work And Everyone Knows It

By on February 19th, 2021
digital ads dont work

Do Digital Ads work? I want to share some data showing you that brands like P&G, Chase Bank, and Uber slashed their ad budgets during the pandemic and saw exactly ZERO impact on their sales revenue. 20-40% of the clicks on paid ads are fraudulent. Venture capital investment in ad tech is declining by an average of 10% each of the last 5 years. Even CEOs from the most recognized…

How to Get And Keep Your Audience’s Attention

By on February 18th, 2021
attention with content marketing

The average human attention span is eight seconds long, which is shorter than that of a goldfish. This has proved itself to be a major challenge for marketing professionals everywhere. You have an eight-second window to attract and deliver value to readers before they become disinterested. And since we aren’t marketing to goldfish, we have to adjust our strategies in order to hook our audience. Whether you sell healthcare solutions,…

What Technology Tools Do You Need for an Accessible Website?

By on February 18th, 2021

Ensuring you have an accessible website is critical for it to be inclusive. Those with certain disabilities cannot interact with websites in traditional ways. With web accessibility, anyone can interact online without barriers. It’s not only about expanding your audience. There are compliance mandates for this as well, so it’s not optional. The group of disabilities to prepare your website for consists of deafness, blindness, learning disabilities (e.g., dyslexia), behavioral disabilities, and…

Four Ways to Beat Out the Competition With Interactive Content

By on February 17th, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Your prospects have so much content flying at them from every direction that creating content that stands out is imperative. Many marketers and SaaS company founders believe that with so much content out there, how is anyone supposed to break through all that noise? While it's true: the market is…

Evergreen Content Smarts: How to Create (and Update) Timeless Blog Posts

By on February 16th, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen content is timeless. Think of it as the Shakespeare of content marketing, minus the flowery language and complex tragedies. When you make timeless blog posts a priority, you’ll…

Is It Really Possible to Create 10x Content Anymore? How?

By on February 15th, 2021

Let’s be frank—there is a saturation of content marketing. Almost every brand is producing content, and competition to rank is fierce. However, it’s not all bad news because a lot of content out there is surface level—it’s generic and has no new angle or point of view. To stand out, brands are focusing on 10x content, which is content that's 10 times better than the content ranking highest for a…

5 Trends In Digital Marketing That Can Affect Local Marketing

By on February 11th, 2021
digital marketing for local marketing

Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep track of them all, let alone decide which ones to implement yourself. Luckily, a few stand out from the rest and can be put to immediate use to grow your business. Most trends can be found on a national or even global scale, but those same trends can have an…

How to Integrate Your Unique Value Proposition into Your Content

By on February 10th, 2021
check marks the value prop

Your value proposition (VP) should tell consumers why they should choose to do business with you instead of your competitors. It plays a huge role in converting leads into paying customers. According to IBM, 81% of consumers worldwide are either value-driven or purpose-driven. In other words, they care about getting reasonable prices, convenience, and shopping with brands whose values align with theirs. If your value proposition is doing its job…

8 Steps To Create A Successful Content Marketing Program

By on February 9th, 2021

Does your content marketing program deliver the results you are hoping for? Here's the scenario we see all too often... Your competitors all have a content marketing program, so maybe that's why you decides to launch one too. Maybe you rushed to develop your content marketing strategy, copying everything your competitors are doing. Then you ask one of your marketing managers to take on the content marketer role to drive…

How to Improve Your Content Marketing Results

By on February 9th, 2021
jumping into content marketing results

What’s the goal of content marketing? The answer depends on what you want to achieve in your business. For most companies the goal of content marketing is to get business results - outcomes that drive profitable action. Remember that content marketing is a long-term strategy – a marathon, not a sprint. You likely won’t see instant results. But if you’re patient and consistent, you should get substantial results that make…

How SaaS Companies Win with Content Marketing?

By on February 8th, 2021

Software-as-a-service (SaaS) companies live in a universe of mathematical code, complex processes, and highly technical jargon. Potential customers need someone to unpack all that jargon and explain it to them in plain English – or whatever language they speak. That need makes SaaS companies a perfect fit for content marketing. Can they still win with it, even in a saturated space? A better question would be, “Can they win without…

How to Develop a Content Marketing Strategy to Reach and Convert

By on February 7th, 2021

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more importantly, how can you develop a content marketing strategy that will grow with your business…

5 Essentials of User Experience (UX) For eCommerce

By on February 4th, 2021

Providing a great user experience in your eCommerce shop is the ultimate win-win. It delights your customers, making shopping enjoyable and easy. That creates more sales for you, helping to grow your shop. User experience matters. A smoother path to checkout means more sales for your shop. Let’s learn five essential strategies you can use to improve your eCommerce user experience. Make Your Site Accessible In the competitive world of…