How Often Should You Blog? [Blog Post Frequency RESEARCH]

By on January 18th, 2023
How Often Should You Blog?

In content marketing, consistency is the key to success. Most organizations use their blog as the corner stone of that consistency. Blogs help you attract new clients every single by answering the questions your audience asks every single day. We believe that blogging with consistency is also necessary for content marketing to work. Frequency really does matter. But, exactly how often should you blog? Well our latest research has found…

Conquer 2023 With These 9 Growth Tips for Your E-Commerce Business

By on January 18th, 2023
Marketing Insider Group Shares 9 E-Commerce Growth Tips for 2023

As a business owner, now is the perfect time to refresh your marketing strategy and figure out how you can get a jumpstart on e-commerce growth tips for 2023. You finally made it through the holiday season and you’re just a few days away from ringing in the new year. If you’re still working through your strategy or looking for new marketing tactics, these 9 growth tips for e-commerce businesses…

The Why and How of Internal Link Building for SEO

By on January 17th, 2023
marketing insider group shares the why and how of internal link building for SEO

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO. But you can’t let…

Digital Ads Don’t Work And Everyone Knows It

By on January 16th, 2023
man disgusted at digital ads

Does Online Advertising Work? By the title of this article, I'm sure you can guess our short answer is no. We just covered how CEOs don't think it works. During the pandemic, brands like P&G, Chase Bank, and Uber slashed their ad budgets and saw exactly ZERO impact on their sales revenue. Now we're seeing the same thing happen again as ad sales plummet, advertising budgets shrink, and marketers are…

What Are The Biggest Challenges Marketers Face In 2023?

By on January 16th, 2023
Marketing Insider Group shares the biggest marketing challenges of 2023 according to Open Ai’s ChatGPT chatbot

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways…

How to Make Your Nonprofit Website a Marketing Machine

By on January 16th, 2023
nonprofit marketing

While their marketing tactics may differ slightly from those of for-profit businesses, marketing is just as crucial for nonprofits. Your nonprofit needs to employ a successful marketing strategy to acquire new supporters and drive donations for your cause. Ultimately, your website is your nonprofit’s online information hub, making it a critical marketing resource. Your website hosts your donation page, important information about your organization’s mission, and other essential resources to…

21 Ways To Boost Your Website Traffic Right Now

By on January 15th, 2023
man lifting weights to show boosting web traffic

Ask any marketer what they want for their website and they’ll likely tell you more traffic and more leads. Because you need more traffic in order to gain leads, we’re going to focus here on how you can use content marketing to boost your web traffic. I know what you're thinking: "everyone is creating more content. How do I compete? How do you actually grow your web traffic in this…

What Is a Content-Enabled Campaign?

By on January 15th, 2023
Guy wondering about content enabled campaign

Ever heard of a content-enabled campaign? Content-enabled campaigns refer to a series of strategies that align content and demand generation in order to create a dialogue with your audience. They help deliver content based on buyer needs and interests that encourage progression through the funnel, all while gathering better data to score, nurture, and qualify leads. Translation: They bridge the gap between the marketing and sales departments so that content…

The Competitive Psychology of Pricing for E-Commerce

By on January 12th, 2023

Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves some of our favorite e-commerce growth hacks: psychology! Considering your customers’ motivations gives you an edge in understanding…

5 Common Multi-Channel Marketing Challenges and How to Overcome Them

By on January 12th, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges,…

B2B Marketing Trends That Will Grow Your Business in 2023

By on January 11th, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. Keeping your business ahead of the marketing curve calls for an understanding of what's coming next. Here’s our expert opinion on which B2B marketing trends your company should explore in 2023.…

10 Digital Marketing Tips From Top Brands

By on January 10th, 2023
10 colored pencil tips to represent digital marketing tips

There is no doubt that digital marketing is crucial when it comes to the success of any business no matter what industry you are in. So what are the best digital marketing tips and tricks that we can apply from bigger (better funded) brands? The pandemic has pushed many businesses to see the value in digital marketing to attract new customers. According to eMarketer, digital marketing takes up 54% of…

How to Build the Perfect Content Marketing Funnel

By on January 10th, 2023
marketing insider group shares how to build the perfect content marketing funnel

Your content marketing strategy isn’t going to reach new heights without a carefully curated content marketing funnel. A well-crafted content marketing funnel helps drive traffic, generate leads and secure conversions. All you need is an effective plan and high-quality content. Luckily, we’ve outlined everything you need to know to understand the content marketing funnel. In this post, you’ll learn how you can create your content plan, maximize each stage of…

The Best Marketing Events Happening in 2023

By on January 10th, 2023
woman at event for best marketing events

Marketing is changing faster than ever. While many marketers started venturing out to a few events this past year, 2023 is shaping up to be a big year for marketing events. This is also putting pressure on marketing event organizers to bring back the magic to create the best marketing event they can in a competitive market. Are you looking for the most amazing marketing events to attend in 2023?…

3 Ways to Gain Visibility Into Your E-Commerce Marketing Performance

By on January 10th, 2023
gaining visbility into ecommerce marketing performance with these tips

The pandemic thrust digital marketing into the limelight. Marketers saw their budgets increase by nearly half in 2021. Many forecasted that 2022 would see even further growth, as well. Even for those looking to balance minimal spend for optimal returns, the magic marketing number stood at $8,000 per month (a sizable budget for many SMBs). With so much money pouring into the world of online marketing, it’s important for marketing…

What Is Domain Authority and Why Is It Important?

By on January 9th, 2023
marketing insider group explains domain authority and why it is important

If you’re familiar with SEO, you know that domain authority is key to ranking well on SERPs. In fact, research shows that over 70% of SEO experts check their website’s domain rating at least once a month. But what is domain authority? How is it measured? And most importantly, how do you improve your website’s rating? Lucky for you, we’re ready to answer all of your questions. After reading this…

How Demand Generation Marketing Can Speed Up Growth Campaigns

By on January 9th, 2023

When it comes to driving growth for your company, you can’t afford to overlook the value of demand generation marketing. With a comprehensive demand generation strategy, you can create interest in and desire for your products or services. As a result, you can scale faster and hit your quarterly and annual revenue goals. Before you embark on a full-scale demand generation initiative, you may need a refresher on how the…

6 Principles of High-Converting Landing Pages

By on January 6th, 2023
landing pages

High-converting landing pages are one of the most important components of your brand’s web presence. They’re often the equivalent of your first impression with potential customers, and they’re your best opportunity to capture leads. Without them, most of the web traffic you earn ends up lost because visitors leave without taking any further action. Get this: brands that heavily utilize landing pages as part of their conversion strategy (have 30-40…

Hey Marketing: An Inquiry Is Not A Lead

By on January 5th, 2023
qualified personnel only sig to reference marketing inquiries and sales leads

The main goal for Marketing in  B2B companies is to generate leads for sales teams and increasingly to deliver direct revenue.  Some marketers define anyone who fills out a form or attends an online or physical event as a lead. But I'm here to tell you: an "inquiry" (someone who fills out a form) and a "lead" are not the same thing. The main problem here is that there is…

The Ultimate Guide to a Content Marketing Strategy That Delivers ROI

By on January 5th, 2023
Search ranking chart showing effective content marketing roi

This is the longest post I've ever written. It lays out all the content marketing strategy steps you need to achieve success that I've been learning and chasing my entire professional career. Buckle up and enjoy and please let me know what I'm missing. And share it if you like it? Either way, I hope you learn something valuable from it! Content marketing, when you peel away all the layers…