36 Rules for Social Media: Optimize your Digital Market Performance

36 Rules for Social Media: Optimize your Digital Market Performance

by Angela Hausman on Aug 16, 2018 in Social Media

Are there really rules for social media? In a world that appears to be a “free for all”, do companies have to follow rules to optimize their market performance? In this post from @thekraushalsoni, 36 rules for social media are presented (see image below). And, while such images with lists designed to drive traffic are […]

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Top 7 Tools for Creating a Strong Brand Identity

Top 7 Tools for Creating a Strong Brand Identity

by Nate Vickery on Aug 16, 2018 in Marketing Strategy

Increasingly, brands and branding are becoming ubiquitous themes for most businesses. Branding is becoming a necessary strategic tool for marketing strategists. It is not just used for large companies, but it has gained traction among small businesses, celebrities, events, and even non-profit organizations.   What Exactly Is Brand Identity? Brand identity refers to the collection […]

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10 Ways to Differentiate Your Brand Through a Better Customer Experience

10 Ways to Differentiate Your Brand Through a Better Customer Experience

by Johanna Rivard on Aug 15, 2018 in Marketing Strategy

Customer Experience (CX) is a widely discussed business topic. Companies across the world are starting to shift their marketing focus towards building a better, more intuitive experience for their users. A survey conducted by Econsultancy shows that companies are most excited about the opportunities brought by customer experience for 2018, even beating out fierce contenders […]

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3 Tips to Build Brand Trust with UGC-Focused Content Marketing

3 Tips to Build Brand Trust with UGC-Focused Content Marketing

by Manish Dudharejia on Aug 15, 2018 in Content Marketing

Trust has always been an essential building block of customer loyalty and consistent conversions. But sadly, consumer trust as a whole is quickly dwindling. According to Edelman’s Trust Barometer report, trust in businesses has declined and customers are more skeptical than ever of advertising and messages that come straight from a company. However, in this time […]

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Where to Build Your Content Hub

Where to Build Your Content Hub

by Michael Brenner on Aug 14, 2018 in Content Marketing

One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership. With a hub, not only can your audience delve deeper […]

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How to Create a Work Culture Ideal for Creative Marketers

How to Create a Work Culture Ideal for Creative Marketers

by Ben Allen on Aug 14, 2018 in Marketing Strategy

Marketing is an industry that requires a mix of creative and analytical minds. People have to understand what hard data means, and then transform that into a creative solution for a problem. Yet, many creatives — including writers and designers — do their best work under very specific circumstances. Too much pressure, and some creatives […]

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