Use These 8 Competitive Intelligence Tools to Crush the Competition

Use These 8 Competitive Intelligence Tools to Crush the Competition

by Guest Author on Apr 22, 2019 in Content Marketing

Use these eight competitive intelligence tools to learn about and get ahead of your competitors. Gaining a competitive advantage in today’s fast-moving business world is harder than ever before. Maintaining that advantage in digital marketing is even more difficult. For starters, you need to know what your competitors are doing. You also need to know […]

The post Use These 8 Competitive Intelligence Tools to Crush the Competition appeared first on Digital Current.

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5 Foundational Steps to Follow When Developing a Visual Brand

5 Foundational Steps to Follow When Developing a Visual Brand

by Sara McGuire on Apr 18, 2019 in Branding

Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. In many cases, visuals are more memorable than […]

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What Does Employee Engagement Have to Do with Marketing?

What Does Employee Engagement Have to Do with Marketing?

by Michael Brenner on Apr 17, 2019 in Employee Activation

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? To discover the best way to reach and convert new customers, […]

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Benefits of Agile Marketing: Stats You Need to Know

Benefits of Agile Marketing: Stats You Need to Know

by Andrea Fryrear on Apr 17, 2019 in Content Marketing

Revised with new data April 2019. If you’re considering an Agile marketing rollout, you’re probably agonizing over the choice between what is right and what is easy. Maintaining the status quo can seem easy; in fact a belief that current marketing operations are working “well enough” is the second most commonly cited barrier to marketing […]

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Content Writing is the New Copy Writing

Content Writing is the New Copy Writing

by Chris Eifert on Apr 16, 2019 in Content Marketing

At some point in time, the terms advertising agencies and copywriters became content agencies and content creators, respectively. As if by formal edict of the American Advertising Federation or the Association of National Advertisers, the art of copywriting for advertising became content for content marketing. For copywriters, this meant a quick resume update. Simply find […]

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Behavioral Targeted Lead Nurturing: It’s All About Context

Behavioral Targeted Lead Nurturing: It’s All About Context

by Anna Eliot on Apr 16, 2019 in Content Marketing

Value is imperative in today’s B2B marketplace. Your product needs to address customers’ immediate—as well as their long-term needs. Current marketing practices take customer needs into consideration when producing content for lead generation programs. This same practice needs to be considered for B2B lead generation strategies. Finding success with B2B lead nurturing in today’s market […]

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