Your Brand Is Your Culture – How That Impacts Content Marketing

Your Brand Is Your Culture – How That Impacts Content Marketing

by Michael Brenner on Jun 24, 2019 in Content Marketing

Your company culture forms the basis of everything you do. No matter how much time or how many resources you plow into marketing, if your audience and customers don’t align with your key values, your success will be limited. Company culture and brand are now merging and some experts already consider them to be synonymous. To put […]

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How To Use Search Intent Data to Get More Leads

How To Use Search Intent Data to Get More Leads

by Meghan Huston on Jun 24, 2019 in Content Marketing

Marketing as an industry has evolved greatly over the past years. The digital transformation has largely contributed to this growth. The internet and digital media are the source of advancement when it comes to sales and marketing. Since the internet has become accessible to a large portion of the global population, the opportunities for growth […]

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How to Find a Content Marketing Agency to Seriously Grow Your Business

How to Find a Content Marketing Agency to Seriously Grow Your Business

by Michael Brenner on Jun 21, 2019 in Content Marketing

Every week I speak to a few startup founders, B2B marketers, some consumer brands, even real estate brokers. And they are all looking to find a Content Marketing Agency to help them grow their business? Why? Because they suspect that Content Marketing has the power to grow their traffic, generate leads, and deliver real Marketing […]

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How to Make a Mid-Year Marketing Review Worth Your Time

How to Make a Mid-Year Marketing Review Worth Your Time

by Mark Schmukler on Jun 20, 2019 in Marketing Strategy

We’re big advocates of setting SMART marketing goals at the beginning of the year. If you happen to work with HubSpot, or a HubSpot agency, setting goals can be even more lucrative due to the platform’s extensive set of tools for setting and tracking Key Performance Indicators (KPIs). The tools let you set KPI benchmarks […]

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5 Reasons Your Enterprise Needs Agile Marketing

5 Reasons Your Enterprise Needs Agile Marketing

by Monica Georgieff on Jun 20, 2019 in Agile Marketing

While startups may have an easier time adopting Agile principles, large enterprises can’t afford to be discouraged by the difficulty of introducing new processes into their organization. In fact, enterprises have an urgent need to tackle their process problems or risk disruption by emerging startup competitors. The good news is that leaders of marketing teams […]

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How Employee Engagement Can Power Up Your Marketing Strategy

How Employee Engagement Can Power Up Your Marketing Strategy

by Michael Brenner on Jun 18, 2019 in Employee Activation

Employee engagement is traditionally a concern of the HR department rather than the marketing department. Employees who are fully engaged at work deliver benefits, including improved productivity, higher retention, and increased employee loyalty. All these things are great for the business as a whole, and it’s true that if your marketing team is fully engaged, they’ll […]

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