Does Marketing Have A Marketing Problem?

By on November 28th, 2022
picture of taylor swift album reputation

Ask most people what marketing is and they will describe an ad, tell you a story of a sleazy salesperson, or mention something funny they saw on TikTok. Most people think Marketing is someone trying to sell you something. And they don't think of it as a good thing. And to some people, marketing just equates to lying. Marketing has a marketing problem. Marketing suffers from a poor job of…

11 Content Marketing Optimizations You Need To Try Today

By on November 28th, 2022
male model thinking about marketing insider group's 11 content marketing optimizations you need to try today

Content marketing optimizations are the secret to ranking well, driving traffic and reaching your audience. Highly saturated SERPs bring stiff competition that make it necessary to deliver content tailored to the needs of your audience and search engines. So how can you guarantee your content is optimized for conversion? There’s several marketing techniques that will help enhance the quality of your content and land your blog post on the first…

How RevBoss Earned 120+ Ranking Keywords and Surpassed Their Top Competitors on Google

By on November 28th, 2022

RevBoss knows a thing or two about generating leads — they’re an email-based lead gen company helping clients execute full-scale, targeted, email-based campaigns. The magic of their services lies in the combination of their software platform and their creative account management teams. RevBoss designs solutions built on best practices but unique to the needs of every client they serve: “Everything we do is bespoke for each client,” says Evan Leek,…

Chatbots For Online Business: Everything You Need To Know

By on November 22nd, 2022

Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. These round-the-clock bots use AI to infer customers’ preferences and create a valuable, individualized shopping experience. Learning how to set up your business for…

9 Biggest Event Trends of This Year

By on November 21st, 2022

The past few years have brought some exciting developments in the events industry. And you might be surprised to hear that some of the biggest event trends are here to stay. By keeping an eye on some of the top event trends expected for next year, you can make sure you plan an event to remember. Quick Takeaways: Sustainability and corporate responsibility will be key for events run in 2023…

How a Tech Media Agency Earned 2-3X the Inbound Leads with MIG’s Content Services

By on November 21st, 2022
increase leads

Sometimes, even companies providing content expertise for their own clients lose sight of doing the very same for themselves. That’s the predicament this Marketing Insider Group client was facing. A marketing services agency providing lead generation and custom content for technology companies, they knew the important role content plays in driving website traffic, leads, and ultimately new business. Still, due to bandwidth limitations, they had never been able to execute…

How To Optimize Your Blog Page for Conversion

By on November 21st, 2022
marketing insider group's optimize your blog page for conversion

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. Converting site visitors into paying customers is key to growing your business. By making your blog page engaging and easy to navigate, you’ll increase visitors’ time-spent on your page and heighten your chances of making a sale. Increase visibility, build trust with your target audience and turn more visitors into leads with these…

Digital Ads Don’t Work And Everyone Knows It

By on November 19th, 2022
man disgusted at digital ads

Does Online Advertising Work? By the title of this article, I'm sure you can guess our short answer is no. We just covered how CEOs don't think it works. During the pandemic, brands like P&G, Chase Bank, and Uber slashed their ad budgets and saw exactly ZERO impact on their sales revenue. Now we're seeing the same thing happen again as ad sales plummet, advertising budgets shrink, and marketers are…

Busting The Social Media Ruined Our Average Attention Span Goldfish Myth

By on November 18th, 2022
goldfish social media attention span myth

I published this article titled "Thanks social media - our attention span is now shorter than a goldfish" all the way back in 2014. At the time this myth was running around the world that scientists had measured the attention span of humans and found that it dropped from 20 seconds in 2000 to 8 seconds. They had borrowed on an old myth that goldfish have the attention span of…

26 Cheat Sheets Every Successful Digital Marketer Needs

By on November 17th, 2022
woman cheating a test to represent digital marketing cheat sheets

It’s not easy being a digital marketer today. There are so many trends to stay on top of. You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, Paid, analytics and so much more. Just as you think you've finally mastered a channel, all the rules change. So how do you stay on top of it all? You've come to the right…

11 Digital Marketing Trends to Grow Your Business Today

By on November 16th, 2022
digital marketing trends

Marketers have been forced into survival mode to keep their businesses afloat, leaning into digital marketing trends and seeking other untapped potential. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly and get creative. Despite the turmoil, many businesses remain optimistic. 73% of CMOs interviewed in a recent Gartner study predict the pandemic's negative ramifications on our society will…

The MIG Content Writing Process: Quality Content at Scale

By on November 15th, 2022
business man whispering the writing process secret in another mans ear

We talk to lots of potential clients who ask: Why can’t we just create content ourselves? The truth is that most clients can create great content. They know their business, their industry, their customer — and many are pretty talented writers, too. We’ve often browsed potential client websites and found they’ve already published some awesome blog posts full of insight. Why, then, would they want to hire Marketing Insider Group?…

Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence

By on November 15th, 2022
mna on a cliff with binoculars looking ahead to the next generation of marketing

Fall in New England brings many things. Colorful fall foliage, changes in temperatures, rowers on the Charles River, and of course Halloween.  For close to 20 years, for me that’s also meant the Momentum ITSMA Marketing Vision event. As a long-time ITSMA partner I have been privileged to attend the event in-person which showcases a plethora of B2B marketing experts, expert insights and points of view, and cutting edge and…

How Often Should You Blog? [Blog Post Frequency RESEARCH]

By on November 15th, 2022
How Often Should You Blog?

In the world of content marketing, the lifeblood of your program is content. Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. Frequency really does matter. But, exactly how often should you blog? Publishing 2 - 4 times per week provides the…

4 Things You Need To Know About Google’s Helpful Content Update

By on November 14th, 2022
4 Things You Need To Know About Google's Helpful Content Update

Google’s helpful content update sets the stage for gaining more site traffic. Understanding the search engine’s latest algorithm adjustment is key to ranking well, growing your online presence and avoiding loss of visibility. Google aims to maximize user experience by identifying sites with both helpful and unhelpful content. Engaging content is boosted to rank higher and irrelevant content is knocked down the ladder. Share content that aligns with Google’s preferences…

How MIG Helped Contract Logix Supercharge Its Content Marketing Strategy

By on November 14th, 2022
graph showing contractlogix growth in keywords ranking on the top 3 pages of google

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles. That's precisely…

6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)

By on November 10th, 2022
computer with a bunch of pop-up errors

Are pop-ups still worth your while? While they may seem outdated and annoying, they have the potential to deliver a 150% ROI! The key is to avoid making mistakes that give Google cause to penalize your site and visitors reason to leave it. Take inventory of your current pop-up ads. If you aren’t seeing CTR of at least 10%, you’re below average. Read on for 6 mistakes to avoid at…

How to Build The Perfect Holiday Marketing Campaign

By on November 10th, 2022
santa excited about building the perfect holiday marketing campaign

The most profitable time of the year calls for a great holiday marketing campaign. Many e-commerce businesses are already getting seasonal budgets approved and implementing new strategies to drive sales. Developing a holiday marketing campaign with these simple steps is a sure-fire way to increase brand awareness, drive traffic and maximize profits before you’re greeted with a new year. Keep up with your competition this season and take time to…

20 E-Commerce Growth Hacking Tactics To Try Right Now

By on November 9th, 2022
woman at computer trying to growth hack her e-commerce business

If you’re a fan of marketing blogs, it’s likely that you’ve come across the term “growth hacking” – the idea that centering your marketing strategy around growth is the most direct route to success. Although growth hacking generally refers to how tech startups and online services gain new clientele, a growth hacking mindset is just as effective when applied to e-commerce. By focusing on growth, the development of testing, campaigns…

The ROI of Outsourcing During Tough Economic Times: A Founder’s Guide

By on November 8th, 2022
young founder excited shwoing the roi of outsourcing

As a startup founder, you’ve likely got two things top-of-mind: optimizing costs and driving growth. Sounds great — except that all we keep hearing about lately is a pending recession, and the economy has been a rollercoaster for more than two years now. Given the circumstances, then, it’s probably irresponsible to think about outsourcing content creation or other marketing activities. . . right? Actually, wrong! The idea that outsourcing is…