3 Marketing Strategies That Brands Need to Reinforce in 2022

By on December 8th, 2021
marketing strategies

2022 is right around the corner. Marketing and content teams are gearing up to ring in the new year with a bang, but the buyer journey is complex. B2B decision makers are not easy to reach. They don’t navigate the buyer journey in any linear fashion. There are no patterns of behavior, and they are completely unpredictable. This makes it almost impossible for B2B and tech companies to reach this…

11 Digital Marketing Trends for Growing Your Business

By on December 7th, 2021
digital marketing trends

Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2022. 73% of CMOs…

6 Key Stats That Point to the Future of Marketing

By on December 6th, 2021
future of marketing stats

What better time than the end of a year to look toward the future? Throughout 2020 and 2021 the pandemic has brought countless challenges. But it’s also created tons of opportunities, led to awesome innovations, accelerated technology trends, and led to a total transformation of the way brands and customers interact. The future of marketing may be unpredictable, but one thing’s for sure: it won’t be boring. You don’t want…

The Complete Guide to Managing an Ecommerce Blog

By on December 6th, 2021
the complete guide to managing an ecommerce blog

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. After all, you’ve got inventory management, digital marketing, advertising, customer service and a million other things to handle. Could a blog really be that important? The answer is unquestionably yes. Your blog makes your website and products more visible and accessible to your current…

12 Content Marketing Trends You Need to Follow in 2022

By on December 1st, 2021
marketing trends

Content marketing is always changing. It’s not something you set and forget, especially in an age when all marketing is going digital. Content has become the essence of branding, lead generation, and even sales campaigns, across inbound and paid channels, primarily due to one thing: its effectiveness. With more access to data and a better understanding of your buyers' preferences, you may always be fine-tuning your approach to content marketing.…

4 Ways To Measure Brand Awareness

By on November 30th, 2021
measuring brand awareness

What do you think of when you hear the words “laundry detergent?” What about soft drinks? Fast food? Computers? Cars? Your answers probably looked something like: Tide, Coca-Cola, McDonald’s, and Apple. That’s brand awareness in action. Brand awareness, or the extent to which consumers know and recognize your brand, is critical in today’s crowded digital marketplaces. Consumers are inundated with advertisements and other brand messages every hour of every day.…

Content Quality Vs. Content Quantity – The Great Content Debate

By on November 30th, 2021
content quality vs content quantity

Content quality vs. content quantity. How much content is enough? How good does it need to be? I wrote a version of this post 7 years ago. Then, I was the closing keynote for a content marketing event recently where I realized the debate still rages. So here is an update! Every business struggles with the question of content quality vs. quantity. Marketers have always struggled with. I have seen…

How to Write a Blog Introduction Like a Pro

By on November 30th, 2021
blog introductions

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Say what?! Think about it — we’ve all been there. You know what you’re looking for when you do a Google search, and after just a few sentences you can pretty confidently figure…

How to Build Trust With Your Customer Marketing Strategy

By on November 30th, 2021
building trust

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be…

Optimize Your Website for Lead Generation

By on November 23rd, 2021
optimize your website

Your website is the window into your company’s services, values and capability. First impressions matter, and in the online world of 2022, your first chance to impress a client will most likely be on your very own website. This is why your website must be optimized to capture and qualify potential leads. Lead generation is the first step towards sourcing prospects and opportunities while nurturing these relationships with the intent…

5 Best Content Marketing Videos of All Time

By on November 22nd, 2021
best content marketing videos

One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list cover topics brands in every industry need to know. Quick Takeaways The internet has removed…

How Web Analytics Can Help You Improve Content Marketing

By on November 22nd, 2021
web analytics improve content marketing

For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so much data that it can be overwhelming to navigate. As a result, some brands only…

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

By on November 18th, 2021

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape. Read on to hear how one business is seeing massive growth,…

How to Develop a Content Marketing Strategy to Reach and Convert

By on November 17th, 2021
marketing strategy to reach and convert

Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more importantly, how can you develop a content marketing strategy that will grow with your business…

Online Events: How to Stay Organized from Beginning to End

By on November 17th, 2021

A dynamic digital content strategy is essential to helping your business stand out and attract an audience. However, as event technology and online marketing practices have evolved, the bar for creating a successful, memorable virtual event has only risen. Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Online events need technology to function, and the right software tools can provide a better frontend experience for…

21 Marketing Trends You Need to Know For 2022

By on November 16th, 2021

The end of the year is a great time to look at digital marketing trends we’ll likely see in 2022. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long…

ITSMA Marketing Vision 2021: my Top 10 “Insanely Great” Ah Hah Moments for Marketing Leaders

By on November 16th, 2021

You know you have been involved with something or someone special for a long time when you cannot remember the date you first started working with a colleague or team, first attended an event, or became aware of key concepts that became “ah hah moments” or epiphanies. They become part of a collective memory that continually expands, and becomes intertwined with your expertise, skills, and relationships. For me that is…

How to Plan 12 Months of Customer-Focused Blogging

By on November 16th, 2021

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing 2 to 4 blog posts per week provides the highest results in terms of both traffic and conversions. That finding comes from my company’s client data and holds up across…

Creativity Hacks: 9 Ways to Find Inspiration

By on November 16th, 2021

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Whether you're focus is more in design or writing or both, ideas on demand are tough. Boxes are everywhere. Same with foxes. Want to be more creative? Think like a fox out the box. (See what I did there!) 1. Make a Conscious Effort…

13 Biggest Content Marketing Challenges in 2022

By on November 15th, 2021
content marketing challenges

Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Content marketing is a journey, and it’s not easy. In fact, it’s freaking hard. Too many of the marketing professionals we know are miserable. They…