Employee Branding: B2B’s Answer to Influencer Marketing

By on February 19th, 2020

We’ve all seen them. Consumer brands fall all over each other to get celebs to endorse their brands – or better yet – star in one of their ads. Which works out just fine. Until the celebrity spokesmodel slips up and gets caught driving down the wrong side of the street while they’re on a bender. Or the video ad producer goes tone-deaf and accidentally makes an offensive ad. But…

Event Content Ideas: How to Choose the Best Topics that Resonate with Your Audience

By on February 18th, 2020

Content can be effective for event marketing, but to get the best results, choose topics that will drive engagement and attract social media shares. Content marketing should be an important part of any event marketing strategy. It’s cheap, simple, and effective. But, how do you narrow down your event content ideas to find the most effective topics? What sort of content should you create to engage your target audience, encourage social media…

How to Replicate the Success of the Best Brands in Content Marketing

By on February 17th, 2020

It’s not difficult to replicate the best brands’ success when it comes to content marketing. All it takes is a little strategy. If you’re reading this post, you’ve probably already realized the importance of a content marketing program for your business. You have questions, though. One of the most frequent remarks I hear from business owners is, “Sure, content marketing works for the big brands. But how can I make…

B2B Marketing 101: Get More Out of Google

By on February 13th, 2020

Whether you’re looking at digital marketing for the very first time or you’re interested in ways to boost your current efforts, there are always things you can do to improve. One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats1: 70,000 searches get processed by…

The Biggest Leadership Conferences Taking Place in 2020

By on February 12th, 2020

The start of a new year is a fantastic time to make plans for the future and invest in both your business and yourself. If you’re planning to level up your leadership skills this year, it’s well worth considering attending a leadership conference. Leadership isn’t something that can be taught, but it is a skill you can learn and develop by learning from and watching others. If you’re ready for the…