How to Use Video Marketing to Tell Your Brand Story

How to Use Video Marketing to Tell Your Brand Story

by Michael Brenner on Jan 15, 2019 in Content Marketing

Brand stories, according to a recent article by the American Marketing Association “build stakeholder affinity and influence action”. Not just any brand stories, though. A brand story must intrigue potential clients to be effective. Videos, the association adds, “drive home points and add interest.” That may be true, but to create true intrigue, businesses must follow the […]

Read Full Post

How to Use Trust Signals to Boost Online Conversions

How to Use Trust Signals to Boost Online Conversions

by Johanna Rivard on Jan 15, 2019 in Marketing Strategy

Trust is an essential component in building customer relationships. You’ll want people to regard your brand with confidence because of the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online […]

Read Full Post

2019 Content Marketing Survey: Marketers Focus On Content Creation

2019 Content Marketing Survey: Marketers Focus On Content Creation

by Michael Brenner on Jan 14, 2019 in Content Marketing

2018 was quite a year for content marketing! As is true with technology, content marketing has evolved at a rapid pace. The United States witnessed major social media platforms get in hot water with the federal government over privacy issues and US election tampering. The general public has grown warier of the media. And that’s […]

Read Full Post

How to Boost Your Conversion Rate With Predictive Lead Scoring

How to Boost Your Conversion Rate With Predictive Lead Scoring

by Michael Brenner on Jan 14, 2019 in Sales Alignment

To make the most out of your marketing budget, it’s essential to focus on your leads with the highest chance of conversion. But how do you identify these leads? It can be very difficult for a human to accurately identify high-quality leads, even with a large amount of data. In fact, the more data you […]

Read Full Post

How to Balance Design for Brand and Demand

How to Balance Design for Brand and Demand

by Jake Sapirstein on Jan 10, 2019 in Content Marketing

If you sit in the marketing world, there is a good chance that your role has you primarily focused on building out a brand or in some way driving more demand. Both forces have their place. Eloquently exuding a great brand and driving demand, and the measurable business results that follow, are both important. Perhaps even equally […]

Read Full Post

4 Practical Tips to Get Your Business Ready and Set for 2019

4 Practical Tips to Get Your Business Ready and Set for 2019

by Lilach Bullock on Jan 9, 2019 in Marketing Strategy

With 2018 drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and […]

Read Full Post