How To Increase the Performance of Your Marketing Team

By on September 26th, 2022

It doesn’t matter if you’re a well-established tech brand buying up Super Bowl ads or a local non-profit hanging flyers in the grocery store. All businesses have to figure out how to market themselves effectively and increase the performance of their marketing team to see success. 3 Tips for Improving the Performance of Your Marketing Team There is a lot of information about how to market your brand. However, it…

The Complete Content Marketing Strategy for Product Launches

By on September 26th, 2022

Congrats, you’ve launched a brand new product and you’re ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. Whatever your industry is, it probably has a lot of voices, and it’s easy for your product to fall to the bottom of the charts if you aren’t loud about it. You need to adopt a solid content marketing…

Customer Acquisition: In-House or Outsourced?

By on September 21st, 2022

Generating leads is an integral part of any business today. What is a business if not for customers? “You are out of business if you don’t have a prospect!” – Zig Ziglar 61% of marketers say that a lack of resources like staff, funding and time, is their biggest obstacle when it comes to their B2B lead generation efforts. In light of this, many businesses are looking for more ways…

How To Effectively Segment Your Email List

By on September 20th, 2022

Email marketing almost feels like a retro form of digital marketing nowadays. With the development of social media and general content marketing, sometimes your email efforts might hit the backburner. Resist this urge! Email marketing is important to your efforts, and needs time and attention to maximize its output. We all know that email marketing isn’t dead - but before sending a single email, businesses need to understand the importance…

How to Analyze the Performance of Your Digital Media

By on September 20th, 2022

Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. The ever-growing world of social media and even the traditional forms of email marketing have created ideal platforms to share your content directly with clients and prospects alike. This is great for your marketing spending and your overall bottom…

5 Blog Post Templates to Help You Create Remarkable Content

By on September 19th, 2022

Blog writing is one of the best parts of a solid content marketing strategy. Writing articles to draw people into your website is a creative way to get your product or service out there for the world to see. Writing quality content for your client base is important in the growth of your business. But let’s face it - sometimes the creative well runs dry. Drawing on tried and true…

How to Master Your Product Packaging

By on September 19th, 2022
product packaging

Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Of course, there’s more to packaging than just utility. It’s also an important marketing factor that can play a key role in how consumers view your brand. Why Is Good Product Packaging Important? Packaging…

Guerrilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget

By on September 14th, 2022
marketing success on a budget

My journey into content marketing actually started in 2004 when I went to work for a well-known market research firm that very few people had actually ever heard of. They hired me as their first VP of Marketing. My team of 1 (me) had absolutely zero budget to start. But as a research company, we did lots of surveys for clients who wanted to use the survey data to build reports…

4 Keys to Successful Business Leadership

By on September 13th, 2022

All businesses need quality leadership. Someone or a group of people with a vision and the work ethic to make it reality. Without a presence at the helm, the ship could crash and sink into the sea of commerce as quickly as it set sail. One of our favorite business books we have ever read at MIG isn't even a book about business. The book is called Creativity, Inc. -…

Is Digital Marketing the Only Form of Marketing in 2023?

By on September 13th, 2022

Digital marketing is the keystone of any modern-day marketing campaign. With the emergence of SEO and social media, there’s never been a better time to be in the B2B space online. As exciting as it may be, digital marketing seems to have taken over as the king from traditional offline marketing efforts. This isn’t a particularly bad or good development, but rather a natural evolution of the craft. Heck, Biztech.com…

Market Got You Down? Why Content Marketing Is Even More Important Now

By on September 12th, 2022

Marketing during a pandemic? You did it! Your reward? Record inflation and the challenge of marketing in a down economy that feels as uncertain as ever. If you’re a frustrated marketer or business owner — you’re not alone. We’ve all felt the squeeze of the past few years. Understandably, companies are looking for ways to be more financially conservative right now as we wait for the economy to get back…

How to Interpret Web Engagement Data to Elevate Your Website

By on September 12th, 2022

Your website is a mission-critical marketing and engagement tool for your organization, whether you’re a large nonprofit seeking support for cancer research or a small retail business. This is where you create content that is useful to your target audience, house important tools that your customers or supporters can leverage, and more. And as you’ve likely invested a lot of time, effort, and money into the creation of your website,…

10 Brands Show Us How Email Marketing is Done

By on September 8th, 2022

An essential aspect of nurturing new sales leads is email marketing. It’s a strategy that allows you to reach out to your prospects on a more personal level with relevant content. According to a report by Salesforce, 49% of marketers claim that email is directly linked to the success of their business efforts. Direct Marketing Association also noted that there is a 4,300% return on investment when it comes to…

MQL to SQL: The Qualification Process [Infographic]

By on September 7th, 2022

The customer lifecycle is a useful guide to help you gauge a lead’s readiness to purchase. This is important because the status of your lead should affect your lead nurturing strategy, so your interactions with your leads must vary depending on what life cycle stage they are in. For example, discussing details of a product or service might not be appropriate for a customer who has been identified as a…

5 Content Marketing Ideas Inspired by The Rock

By on September 7th, 2022

Content marketing is the easiest way to boost your business’ organic traffic online. Writing quality content for your clientbase is important in the growth of your business. But let’s face it - sometimes the creative well runs dry. As a content marketer, it’s important to be following pages bigger than yours to see what works and what doesn’t. More importantly, it’s important for brainstorming and generating ideas for your digital…

How to Grow Sales With Content Marketing for Your Amazon FBA Business

By on September 6th, 2022

Congrats, you’ve started an Amazon FBA business and are ready to hit the ground running! It’s a tough road ahead, but you know your market like the back of your hand. It’s a crowded space with a lot of voices, and it’s easy for your product to fall to the bottom of the charts if you aren’t loud about it. You need to adopt a solid content marketing strategy to…

What Defines a Quality Content Marketing Strategy

By on September 1st, 2022
quality content marketing

Not all content marketing is created equal. In fact, in a world where every brand is creating content, quality content marketing can feel hard to find. That’s because it takes a concerted, extended effort. But the ROI on a strategy that works is undeniable — brands that do best at content marketing earn higher visibility, engage more potential customers, and consistently outperform their competitors. In the sections that follow we…

How Content Marketing Reinforces Customer Retention Strategy

By on August 31st, 2022

Having a balanced business model is the end all be all for every company. A strong sales team doesn’t do any good if your business can’t retain its customers. Customer retention doesn’t do any good if the cost to retain customers outweighs the revenue they generate back to your business. What is customer retention? Customer Retention is the measure of the percentage of customers who continue to use your product…

5 Ways B2B Companies Can Build Brand Trust

By on August 31st, 2022
brand trust

In B2B, trust is everything. Whether it’s a multi-million dollar corporation trying to score a new contract or a startup trying to attract investors, it takes a great amount of trust for B2B transactions to occur. While tried-and true-marketing tactics can be a piece of the puzzle, building trust goes far beyond running ads and emailing leads. The public reaction to how governments and corporations have handled Covid, political instability,…

You Need to Define an Effective Criteria for Lead Scoring

By on August 30th, 2022

Knowing which of your sales leads have the highest potential to buy is key to effectively allocating your resources and optimizing your sales & marketing spend. This post will elaborate on defining a lead scoring criteria that fits your business’ needs, and more importantly, your target audience. Source: Renderforest Essentially, lead scoring can help you determine the quality of your leads by ranking them according to their sales potential. The…