How to Conduct and Publish Industry Research

By on August 8th, 2022

If you’re a marketer, you know the value of high-quality, original industry research. Brands that provide compelling statistics, visuals, and reports about important industry topics earn more backlinks and higher visibility than their competitors. Today, thanks to technology and data accessibility, every company can conduct industry research. In this article, we’re going to cover exactly how to do it. In the sections that follow, we will: Define industry research as…

The Importance of Offline Lead Generation

By on August 4th, 2022

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods for B2B lead generation strategies have become irrelevant or unnecessary in today’s market. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Online media giants often give the impression that traditional lead generation methods are now passé. Leadgenera.com says - Essentially, all…

Lead Generation Metrics You Should Be Aware Of

By on August 3rd, 2022

An effective lead generation strategy operates on a foundation of data, not guesswork. You need to have the right information about your business to develop well-informed decisions that increase your chances of success. Using the right key metrics allow you to focus on objectives that will have the biggest impact on what matters most in your business. They serve as a guide to help you decide what to prioritize and…

4 Types of Content Creation (and How to Decide Which is For You)

By on August 2nd, 2022

Content creation is a core part of every brand’s marketing strategy in 2022 (or at least it should be). But its actual execution can take many forms. There are several types of content creation, and brands definitely don’t have to go it alone when it comes to developing content to engage their audiences and attract new customers. In fact, the overwhelming majority — 86% — of businesses currently outsource their…

Why AI-Generated Content Marketing Can’t Fully Replace Humans

By on August 1st, 2022

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives. We use it in ways we might not even realize — through digital assistants like Siri and Alexa, facial recognition that gives us access to devices,  and “smart” household appliances. We even see AI-powered writing in action when Google (and the like) finish sentences…

10 Tips to Align Your Sales and Marketing Teams

By on July 27th, 2022

Sales and marketing alignment is key to driving success regardless of your industry. Believe it or not, teamwork does in fact make the dream work for your marketing campaigns. Source: Teamgate The disconnect stems from the two team’s seemingly disparate goals. The marketing team is expected to generate as many leads as possible, while the sales team is under pressure to turn those leads into paying customers. This often causes…

7 Marketing Tips for Successful LinkedIn Advertising

By on July 27th, 2022

When growing your professional network as a company or an individual, LinkedIn is one of the most well-known and powerful tools for making connections by finding employment or employees, discovering services and products, collecting leads, and developing your brand, company, and thought leadership portfolio. In fact, LinkedIn is the most used social media channel in the B2B industry. While organic and unpaid growth is easy and versatile on LinkedIn, paid…

10 Ways To Turn Visitors Into Customers

By on July 26th, 2022

Watching the number of real visitors to your site increase in real-time is pretty awesome. But visits alone do not equate to a successful business. To make money, you’ve got to convert some of those visitors into customers and accelerate sales. Thankfully, there’s plenty you can do to get the ball rolling and start turning your website into a profitable website. Quick Takeaways: Getting visitors on your site is a…

What is a Content Marketing Agency and Why Do You Need One?

By on July 26th, 2022
content marketing agency

Content marketing is one of the most powerful ways to build your brand and connect with customers online. But it’s also time consuming! If you aren’t sure how to optimize your content and your strategy, you risk dedicating a lot of time in exchange for mediocre results. In fact, SEMRush reports that only 19% of businesses felt their content marketing was “very successful” last year. Image Source: SEMRush This is…

Association Marketing Tools & Metrics for Member Engagement

By on July 26th, 2022

What separates associations with high rates of member retention from those that struggle with lapsing members? While there’s not a single answer as to why some membership bases remain strong and others fall victim to churn, one differentiating major factor is member engagement. Member engagement describes the interactions between your association and its members. It’s the sense of satisfaction that members get when they attend a worthwhile event or interact…

Boost Your SEO for Google with These 8 Awesome Tools

By on July 25th, 2022

SEO for Google is the foundation of content marketing. It’s what drives rankings, web traffic, and ultimately converted customers. But it can also feel complicated! There are lots of moving parts to manage in an SEO strategy. Plus, Google updates its algorithm yearly, meaning your SEO strategy needs to continually evolve along with it. Fortunately, there are some really valuable (and affordable, or even free!) tools you can use to…

15 Killer Content Curation Tools to Keep Your Blog and Social Media Rich

By on July 20th, 2022

Original content is great. You feel good creating it, and you have something fresh, entertaining, and/or useful for your readers and followers. It’s probably the most fun part of a digital marketing campaign. But here’s the thing - producing that original content day after day means that you could be sacrificing other important aspects of your business to keep your presence up-to-date. If you are not in a position to…

The Essentials of Account-Based Marketing

By on July 19th, 2022

In the modern era, adopting an Account-Based Marketing (ABM) approach is a key business strategy for B2B marketers. What used to be purely account-based selling in the past has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Technology has played the biggest role in this evolution. The latest marketing tools and platforms have paved the way for ABM users to scale their…

How To Cut Your Paid Advertising in Half and Boost Revenue

By on July 19th, 2022

Advertising is expensive. But what’s that old business cliché? You’ve got to SPEND money to MAKE money. Perhaps this cliché is incomplete. How about - you’ve got to spend money to make money (but not TOO much money!)  Basically, throwing money at your advertising efforts isn’t always the ideal strategy. In fact, you don’t have to throw the whole bank at your advertising investments, you just need to know where…

Improving Your Net Promoter Score: 3 Foundational Tips

By on July 19th, 2022

A high net promoter score (NPS) is among the most valuable assets any business can have. This metric measures the eagerness and likelihood of your customers to recommend your business to friends and peers. A healthy NPS is a sign of excellent service and value delivery, and it can be a powerful way to drive business results. Bain and Company found that more than 80% of positive referrals come from…

How to Get Better SEO Results: The Complete Guide

By on July 18th, 2022

Wondering how to get better SEO results? You’re not alone! Search engine optimization (SEO) is at the core of how brands attract customers online today. Almost every online experience is starting with search, and if you can’t get a spot-on page one of your target SERPs, you’re pretty much invisible to your audience. The challenge is that just about every brand is trying to do the same, leaving most marketers…

5 Reasons to Write a Blog For Small Business

By on July 13th, 2022

These days, it seems like everyone has a blog site. In fact, Wordpress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old-school businessmen question whether they should bother with blogging in the first place. They think that it isn’t for them or that…

5 Real Estate Agent Digital Marketing Tips

By on July 12th, 2022

The real estate industry is extremely competitive, and you have to be creative and forward-thinking to keep your company ahead of the curve. Enter: Digital Marketing. For many, competitiveness attracts them to the industry. They thrive on the challenge it presents and on finding the best ways to promote their business. According to Invideo, more than 93% of home buyers used an online resource to search for a new home.…

How to Identify (And Optimize) the Most Important Content on Your Website

By on July 12th, 2022

SEO is one of the most talked about (and practiced) digital marketing strategies. But what about the experience after users arrive on your site? To keep users engaged, marketers need to know how to optimize web content on every page. Doing so elevates the user experience, makes sites more easily navigable, and guides users to the actions you need them to take to convert. In the sections that follow, we’ll…

How to Provide a Remarkable Digital Customer Experience

By on July 11th, 2022
digital customer experience

The digital customer experience (DCX) is a core component of every business’s marketing, sales, and customer support strategies in 2022 — or at least it should be. Customers expect a DCX that allows them to seamlessly move across channels and platforms to interact with a brand. Companies that execute DCX well experience higher customer satisfaction, retention, revenue, and brand loyalty. In this article, we’ll tell you exactly how to do…