How to Perform an In-Depth Content Gap Analysis

By on May 12th, 2022
content gap analysis

When it comes to content marketing, how do you know what to write about? What topics should you cover in your niche to effectively pull in new traffic, leads, and customers? How do you stand out from your competitors and rise above the noise? The answer is simple: conduct a content gap analysis. If done right, it should tell you what opportunities you’re missing, where you can cut back or…

Top 20 Content Marketing Blogs You Should Read Every Day

By on May 11th, 2022
woman on a beach reading top content marketing blogs

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It's not easy to stay on top of the latest news and updates in content marketing. Smart marketers and business leaders follow the latest content marketing trends, tips, tricks, and hacks by reading the top content marketing blogs every day. Why? Because companies that blog see 6 times the…

Why Empathy in Marketing Is More Important Than Data

By on May 11th, 2022
empathy in marketing

Data has revolutionized the world of marketing. It’s become an invaluable asset in targeting audiences and building personalized experiences for individuals. While it’s an indispensable tool in company decision-making, it doesn’t necessarily lead to authentic connections. Understanding your customer does that. That’s why it’s critical to infuse empathy into marketing – to deliver a truly customer-centric approach. Empathy is considered a key component of emotional intelligence, a crucial skill to…

Business Facts To Inspire Your Marketing

By on May 10th, 2022
inspirational quote to show business facts

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious…

The 30 Most Influential Bloggers of 2022

By on May 10th, 2022

Blogging is tough. For starters, you have to hire the best writers, figure out how often to post, and create a consistent tone for your company. It’s a lot of moving parts in the name of improving your SEO ranking, but a necessity to compete in today’s world. So consider this - what are you doing to make it even better? Whose work should you read? What works for the…

What Is A Content Strategy Agency and How We Help You Grow

By on May 9th, 2022
content strategy agency

Unless your company lives under a rock, your marketing team is likely utilizing content in some way. The real question, then, is this: does your content deliver the results you want? If not, you might want to consider hiring a content strategy agency. According to the Content Marketing Institute, more than 70% of businesses today outsource content — but only a small fraction of them are outsourcing strategy. Most are…

How to Determine What Formats to Use in Your Content Marketing

By on May 5th, 2022
format content marketing

When most people hear the term "content marketing" they immediately think of blog posts and articles. In actuality, there's a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, you'll not be getting the most out of your content strategy. Certain types of content…

5 Signs You Don’t Know Your B2B Customer

By on May 4th, 2022
Generating leads by knowing your B2B customer

Being an expert on your market or being able to identify target companies is great and all, but these things do little to develop your understanding of your B2B customer… And that’s where real success lives. For a board game like Guess Who, taking a shot in the dark and hoping to arrive at the right answer through the process of elimination is a good strategy. For marketers however, a…

How to Add Your Business to Google Maps

By on May 4th, 2022
add your business to google maps

Are you looking to add your business to Google Maps? Google reigns as the top search engine as it claims a 92% share of the market. The second and other services don’t even come close, which is why you need as much visibility here as possible. Not only do you need to appear on the search results, but you also need to be available on Google Maps. The search engine makes…

A Quick Guide To Successful Growth Marketing

By on May 4th, 2022
growth marketing

What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. First, let’s consider what it is. Growth marketing is the next level of traditional marketing. It focuses heavily on building customer relationships, engagement, and authenticity. The goal is to build loyalty. Growth marketing is not a short-term process but a long-term strategy that builds customer lifetime values. If…

Content Marketing Is A Strategic Solution To A Strategic Problem

By on May 4th, 2022
road to content marketing strategy

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Need some content. Create some content. Call it content marketing. Many so-called approaches to content marketing are merely just content. Or worse, they are campaigns. An e-book is not content marketing. A landing page with content on it is not content marketing. A YouTube video of your…

May The Fourth Be With Your Content Marketing

By on May 3rd, 2022

A few years ago I attended Content Marketing World in Cleveland where they featured a keynote from Mark Hamill, who (as you know) played mythic hero Luke Skywalker in Star Wars. Before the event I asked myself "WTF does Mark Hamill know about Content Marketing? Well I actually met the man in person. (TRULY mazing moment for me!) And his answer really shouldn't be a surprise. In short, he said…

Anatomy of a Virtual Event: Key Factors to Consider

By on May 3rd, 2022

A few years ago, your organization made the quick pivot to virtual events. In this pivot, you may have rushed to bring your digital events to life, cutting corners to ensure you had an event for guests to attend at all. However, research has shown that these events are sticking around for the foreseeable future. This article summarizes it well: “Temporary convenience options that emerged as pandemic solutions are likely…

What to Know About Hiring a Technical Content Marketing Agency

By on May 2nd, 2022
technical content marketing agency

If your company operates in a highly technical industry, content marketing is probably not for you — right? Wrong! Every company today — technical industries included — need content marketing to reach their target audience. But you don't have to go it alone. You can work with a technical content marketing agency to help you reach your content goals. Technical content marketing agencies have the right combination of technical writing…

The Ultimate Content Marketing Strategy Template

By on April 27th, 2022
content marketing strategy template

Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways: A content marketing strategy is the roadmap for all your content efforts. There are many aspects of a…

6 Signs Your B2B Brand Needs a Refresh

By on April 27th, 2022
b2b brand refresh

Coca-Cola spends an average of $4 billion on branding each year.1 Why? To remain consistently recognizable to customers. It might seem steep, but when prompted, almost anyone can describe the company’s logo marked by red and white script. It’s iconic; thus, it remains top of mind. We see thousands of ads, brands, logos, and headlines a day, making it hard for businesses to stand out and consumers to make decisions.…

How to Build Strong Brand Storytelling From the Inside Out

By on April 26th, 2022
Marketing Inside-Out To Build Strong Brand Storytelling

A strong inside-out marketing strategy begins at home, with your team. As marketers we tend to focus a lot of our time and attention on outside audiences - after all, we’re trying to get people to buy what we’re selling here! With so much focus on outside audiences, there’s often little time left to think about our own employees. If we truly want our brand story to come to life,…

Why You Should Stop Selling In Your Content Marketing

By on April 26th, 2022
stop selling in your content marketing

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. Over the course of my career, I've heard more than a few executives huff: "we are in the business of selling stuff ya' know." At this point, I always love to share the fact that over 90% of buyer…

7 Content Writing Tips Every Writer Needs to Know

By on April 25th, 2022
content writing

As a content writer, you hold a big responsibility for the brands you write for. It’s your job to accurately capture their brand voice, personality, and value proposition in the content you create. Given that content does much of the work to engage audiences throughout the buyer journey, you’re also responsible for how well they connect with their potential customers. The content writing tips that follow can be applied in…

Hiring a Marketing Consultant? Here’s 6 Things You Must Know

By on April 25th, 2022

Are you looking to hire a marketing consultant? You came to the right place! Hiring an outside consultant is a big investment. Not only are you bringing someone new (and external) into your company, but you do it knowing that big strategy changes are on the horizon. There are many considerations to keep in mind: How do you know if your company needs a marketing consultant? What do you do…