Permission Marketing: Love it or Hate it?

By on June 28th, 2022
permission marketing

For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our social media feeds and timelines too. (I can hardly even use Instagram any more because…

Retargeting vs. Remarketing: What’s The Difference?

By on June 28th, 2022
retargeting vs remarketing

Retargeting vs. remarketing: are they different or the same? Which one is better? If you’re a marketer, it’s a debate you’ve likely heard before. Retargeting and remarketing are in fact different tactics, but the truth is the distinction between the two isn’t always clear. They can overlap, and their shared goals often means they’re both part of the same strategy. To earn the highest ROI from retargeting and remarketing efforts,…

Social Media Recruitment: Optimizing Your Hiring Leads

By on June 28th, 2022

The current state of the US job market is an ongoing pain point for entrepreneurs and hiring managers across the nation. Companies face hardship as they struggle to fill empty and even new positions for multiple reasons. Some of these reasons include 4.5 million workers voluntarily resigning from their jobs between November 2020 and March 2022,1 contributing to the staggering 11.4 million US job openings.2 The high percentage of workers…

How to Market Your Business Online: The Complete Guide

By on June 27th, 2022
online business marketing

Marketing online has become essential for every kind of business — even those that operate mostly offline. Consumers are increasingly turning to online sources for brand discovery and to choose solutions. If you’re wondering how to market your business online or to refine your existing strategy, you’ve come to the right place. In this guide, we will cover: Important facts and figures about online marketing Online marketing channels Types of…

9 Ways To Improve Your Content Marketing SEO Ranking

By on June 23rd, 2022
content marketing seo strategy

Content marketing for SEO ranking is a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute’s B2C Content Marketing Benchmarks, Budgets, and Trends, 62% of content marketers look at their website traffic when measuring success. Additionally, 39% believe that content…

How to Develop Your Own Content Marketing Roadmap

By on June 22nd, 2022
content marketing road map

Think of content marketing as a journey. Like any journey, you need to know the destination. When you have a content marketing roadmap in hand, though, you can focus on where you want to go and the best way to get there. As Forbes’ Brian Sutter puts it, “It’s really hard to hit a target when you don’t know what the target is.” But as he points out, there are quite a few…

How to Make a Content Calendar You’ll Actually Use [Templates Included]

By on June 21st, 2022
content calendar

We’ve been there: the next social media post or blog article is due, and you’ve been so busy that you’re just now looking for a great topic to cover. You feel the pressure as you work to get it done quickly, and once it’s published you can barely enjoy the sense of accomplishment before your next deadline arrives. When you understand what content marketing really is, you know that means…

Managing a Product Blog? Here’s What You Need to Know

By on June 21st, 2022
managing a product blog

Managing a product blog is a unique challenge for marketers. After all, the product is the focus, but we know better than to simply promote it in every blog article. Buyers today see right through advertising messages in most cases. They want authenticity — and they want to know exactly how your product will be valuable to them in real life. So how do you meet the challenge? How do…

How to Keep Content Moving This Summer

By on June 21st, 2022
content marketing calendar

The internet never sleeps, nor does it ever go on vacation. If you’ve been marketing your product or service online, you know how difficult it can be to come up with fresh, insightful content. The online world’s appetite for valuable content is insatiable. However, you also know that even the best of your employees are human and, therefore, finite. Whenever your top performers need a break, it’s in your best…

How to Develop a Content Pillar Strategy

By on June 20th, 2022
content pilar strategy

Does your brand have a content pillar strategy? If your answer is no, your content strategy is likely disjointed — both from your perspective and your audience’s. Pillar content provides an important foundation on which the rest of your content is built. It focuses on the topics you and your audience care about most, and it establishes your expertise in the eyes of potential customers, search engine crawlers, and industry…

How the Act of [Insight] Sharing Can Boost Your Business

By on June 16th, 2022

Knowledge is power. It's an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let's stick this notion in our bag and carry it into the workplace. Now before we go much further here, let's examine what insights actually are. Looking up insights in…

Perfecting Your Digital Call-To-Action (With Examples!)

By on June 15th, 2022
digital call to action

Your content and online presence isn’t worth much without a strong digital call-to-action. Let’s face it, a digital call-to-action is necessary if you want your audience to take the next step. Imagine a potential customer reaches your homepage while browsing solutions to their problems and has nothing to click on urging them further down the sales funnel… Your call-to-action has a direct impact on your conversion rates. No matter what…

Innovative Marketing Strategies That Are Being Used To Disrupt The Retail Industry

By on June 15th, 2022
innovative retail marketing

Innovation has always been integral to marketing. As technology continues to develop and offer endless opportunities for reaching consumers, retail brand managers should be considering how outside-the-box thinking can impact their ROI. As current marketing trends center on customer experience, here are some ideas for how retail brand managers can increase their loyal customer base through innovative strategies. Use Innovative Strategies to Make Connections at Point of Sale At stores…

The 80/20 Rule of Marketing and How to Take Advantage of It

By on June 14th, 2022
80/20 rule of marketing

More than a hundred years ago, Italian economist Vilfredo Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. He went on to infer that the majority of wealth in a free-market economy is concentrated in the hands of a relatively small group of people — roughly 20 percent of the population. This ultimately gave rise to the 80/20 rule, also…

Organic Search vs. Paid Search: Which is Better?

By on June 14th, 2022

Organic search vs. paid search — it’s an ongoing debate in the digital marketing community. Which is better? Which earns more significant results? And which should brands pursue as part of their strategy? The short answer is that it depends. There are a lot of factors to consider, like how soon you need results, what kind of traffic you want to drive to your site, and what specific goals you…

4 Ways to Identify B2B Influencers in 2022

By on June 14th, 2022
b2b influencers

B2B influencer marketing is a game-changer for enterprise brands. By partnering with influential thought leaders in your industry, you can reach new audiences, build trust and credibility with current customers and prospects, and drive sales. Planning and executing a B2B influencer marketing strategy is challenging. There are several moving pieces that require attention and focus. But the most critical factor is how you identify the influencers you decide to collaborate…

What is Retargeting and How to Use it to Drive Your Growth

By on June 13th, 2022
retargeting

What is retargeting and why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like this: you successfully drive a potential customer to your site with great content or social media engagement. But then their phone rings. Or they have to take a quick meeting. Their child calls their name. They look up at the TV and forget to return. Or…

Why Every Startup Needs a Professional Blog Writing Service

By on June 9th, 2022

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. Thousands of new businesses are founded each year in the US. But only half of…

Top 20 Content Marketing Blogs You Should Read Every Day

By on June 8th, 2022
woman on a beach reading top content marketing blogs

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It's not easy to stay on top of the latest news and updates in content marketing. Smart marketers and business leaders follow the latest content marketing trends, tips, tricks, and hacks by reading the top content marketing blogs every day. Why? Because companies that blog see 6 times the…

Why You Should Stop Selling In Your Content Marketing

By on June 7th, 2022
stop selling in your content marketing

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. Over the course of my career, I've heard more than a few executives huff: "we are in the business of selling stuff ya' know." At this point, I always love to share the fact that over 90% of buyer…