Are Your Lead Conversion Rates Above Average?

Are Your Lead Conversion Rates Above Average?

by Meghan Huston on Aug 21, 2019 in Demand Generation

It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is […]

Read Full Post

4 Simple but Strong Ways Agencies Boost Brand Trust

4 Simple but Strong Ways Agencies Boost Brand Trust

by Mark Schmukler on Aug 21, 2019 in Content Marketing

Marketing agencies want you to trust them to enhance your brand the same way that you want customers to trust you to provide the information and products or services they need. Your company must create trust with prospects and customers to maintain strong long-term relationships with customers. These relationships are the lifeblood of a B2B […]

Read Full Post

Event Marketing Strategy and Timelines For Busy Event Managers

Event Marketing Strategy and Timelines For Busy Event Managers

by Michael Brenner on Aug 20, 2019 in Event Marketing

Let’s say you’ve planned an amazing event. It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. You know it’s going to be a fantastic experience, but nobody else does – yet. This is where event marketing comes in. When you’re planning a […]

Read Full Post

Content Marketing and Thought Leadership’s Role in Marketing Transformation

Content Marketing and Thought Leadership’s Role in Marketing Transformation

by Michael Brenner on Aug 20, 2019 in Content Marketing

Marketing transformation isn’t just a buzzword. It’s a way to evolve. Marketing has to evolve in order to keep pace with our changing world and shifting customer habits. In any industry, marketers are facing fierce competition and a much more educated buyer. So, how does a brand successfully transform its marketing? We have found that […]

Read Full Post

How the Romance Niche Can Help You Fall in Love with Content Marketing Again

How the Romance Niche Can Help You Fall in Love with Content Marketing Again

by Michael Brenner on Aug 19, 2019 in Content Marketing

When you first get started with content marketing, the novelty and excitement of a new marketing technique mean you’ll probably be full of enthusiasm and have loads of great ideas for content. However, as time goes on, and the novelty starts to wear off, you may find yourself low on ideas and inspiration. This feeling […]

Read Full Post

The Role of Data and Storytelling in Marketing Transformation

The Role of Data and Storytelling in Marketing Transformation

by Michael Brenner on Aug 19, 2019 in Content Marketing

Today’s decision makers don’t want a sales pitch. They want to hear your story and how it aligns with their own. When you tell that story well it gets audiences deeply invested, increasing the value of a product or service substantially. When identity, values and experiences are core brand differentiators, storytelling becomes essential. Vital to […]

Read Full Post