What Marketers Can Learn From Watching Classic Movies?

By on October 28th, 2020

Cinema acts as an effective resource for visual learners because it enables them to comprehend ideas without the obstacles that hinder learning. It is said that nearly 65% of most audiences are visual learners. As a marketer or B2B business owner, it is extremely important to take advantage of visual communications to accommodate this portion of society. Believe it or not, there are many movies that have a lot to…

Content Marketing Analysis: Who’s Winning the Master Data Management (MDM) Market 

By on October 28th, 2020
content marketing analysis

For the past 10 years or more, I’ve been analyzing, strategizing, building, optimizing, and measuring the content marketing programs for companies in just about every industry and sector there is. In fact, in my last count, we have done fully customized content marketing strategy workshops for more than 80 different companies. Those workshops were all meant for the marketers running content marketing for those brands. In some cases, they have…

The Future of Social Media

By on October 28th, 2020

Social networks are becoming more and more popular. More than 80% of the 4.66 billion people on the planet with access to the internet are social network users... and this share is expected to grow! A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services, buy goods, etc. Many well-known companies, from food manufacturers to large automotive companies,…

Post-Event Follow-Up: Tips for Nurturing Virtual Event Leads

By on October 28th, 2020

Hosting attendees at your virtual event takes hard work, and crafting a memorable event experience takes top-notch planning and logistics. But when it comes to ensuring maximum ROI for your event, what you do after is what matters most. If you fail in your follow-up strategy, your competitors who offer similar products or services might be the ones to benefit from your hard work Therefore, you have to continue to…

How Content Marketing Directly Improves Sales

By on October 27th, 2020
content marketing improves sales

Businesses have a wealth of options for promoting their solutions to boost sales. While some invest a tremendous amount of money in traditional advertising channels, many use the power of content instead. Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. If your company isn’t harnessing the potential of content marketing, then you could be losing valuable opportunities to attract, interest,…

Why Now Is the Time to Outsource Your Content Marketing Strategy

By on October 26th, 2020
outsource content marketing

This year has disrupted the economy and changed the way we work on a global scale. While much of this change is negative and the long-term consequences are yet to be fully understood, it has also introduced many new opportunities for businesses and marketers. Within the space of weeks, many organizations were forced to adapt, shifting from a traditional sales strategy including brick-and-mortar stores and meeting customers face-to-face to running…

Performance Reviews Suck – The Case for Eliminating Annual Reviews

By on October 26th, 2020

The annual performance review has become something employees and, as it turns out, managers dread. Stories abound on the Internet of people complaining about the dreaded annual performance review A recent study found that only 8% of companies believe their performance management drives business value. More so, 58% report it is not an effective use of time. In “Mean People Suck,” I make recommendations on how companies can change the…

Follow Dave Grohl’s Example and Pour Your Fans A Beer

By on October 23rd, 2020

In the various speaking engagements and articles I’ve written in the past few years, I make no secret of the fact I have held 53 jobs. I did not love many of my roles. When I started to dig into the research about employee happiness, I discovered I am not alone. Gallup estimates that 53% of Americans feel similarly. An additional 13% are actively disengaged, meaning they report being miserable…

53 GIFs to Spice Up Your Next Presentation

By on October 22nd, 2020

Bad presentations are brutal. Unfortunately, we've all been there in some way, either as the presenter or as an audience member. Let's paint a visual. As the presenter, you catch people nodding off in the back, scrolling on their devices in the front, and daydreaming about better days. Meanwhile, you're sweatin' bullets, time has conveniently decided to slow down, and you're still talking too fast! As an audience member, you…

Appraising Real Estate Content Consumption [Analysis]

By on October 22nd, 2020
real estate content consumption analysis

Can you remember the last time you worked in your office? Not just to grab your mouse and comfy chair, but actually entered the office before 9 AM and stayed until after 5? For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. I’m sure the story for many of you is the same. Regardless of whether we’re talking about the commercial…

5 Smart Marketing Strategies for Small Businesses

By on October 21st, 2020

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time on. However, growing your small business in the digital landscape isn’t easy. Between defining your target audience, promoting your services, and getting the word…

One Interview Question You Can Ask To Make Sure Your New Boss Doesn’t Suck

By on October 20th, 2020

Unfortunately too many people are looking for work. So if you’re interviewing for a new job, it can be easy to get wrapped up in the excitement. And It’s tough to know what it’s really going to be like once you start. First, you should realize that the biggest predictor of job satisfaction is the relationship you have with your immediate manager and I know because I’ve had 53 jobs.…

4 Secrets of Webinar Marketing that Drive Revenue

By on October 20th, 2020
weekly blog content

Picture this. You’re sitting in a conference room. Your team is discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests a webinar. Everyone agrees it’s a great idea, and you raise your hand to lead your organization’s first-ever webinar series. Sure, webinar marketing initiatives can lead to high-value impact and brand loyalty for your business. However, where do you…

Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

By on October 20th, 2020

A recent survey shows that in the midst of the pandemic, when way too many people are out of work, 1 in 4 employed Americans want to quit their job. Admit it: we’re tired, stressed and just looking for some relief. No matter our employment situation. But maybe there’s a simple tool anyone could use to start to fix it . . . Quick Take: Empathy in the workplace has…

How Awareness and Empathy Can Improve Your Job Performance

By on October 19th, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. A lack of self-awareness in a boss or colleague is not just embarrassing; it is detrimental to an organization’s success. HBR reports that the “consequences of working with…

How B2B Businesses Can Develop Content for Link Building

By on October 19th, 2020

Improving your organic search presence isn’t for the faint of heart. Ranking in top search results is getting harder, and 77% of marketers say it could take up to 6 months to see results. What does this mean for you? B2B marketers need to be savvier in developing a link building and content developing strategy. Search engines cater to users, not your website. With evolving algorithms and new ranking guidelines,…

The Upcoming Brand’s Guide to Social Media Policy

By on October 15th, 2020

Social media is an undeniable part of the B2B digital environment. Modern customers expect you to be available online to entertain, educate, and answer questions they may have. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks. Thanks to growing trends like omnichannel…

Executive Insights: Navigating Digital Transformation and Virtual Events

By on October 15th, 2020

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events.  Webinars themselves have evolved over the years to become an important part of the marketing portfolio, and ON24 has been at the forefront of this evolution. My former SAP colleague Scott Feldman and I proudly delivered the opening keynote at the very…

9 Things The Bachelor Taught Me About Content Marketing

By on October 14th, 2020

Another season of ABC's The Bachelorette has infiltrated our screens. This time, we're putting on our content marketing goggles. The Bachelor has seen over 30 seasons and 6 spin-off shows since its 2002 debut. Each season, millions of people tune into the drama to watch gorgeous singles find "the one." If you've never personally experienced the addictive entertainment, think of a train wreck - it's hard to look away. In short,…

How Weekly Blog Content Solves the Top Challenges by Businesses [SURVEY]

By on October 14th, 2020
weekly blog content

A new survey from SEMrush identifies some of the biggest marketing challenges you’re facing right now. From tight budgets to low traffic, and the constant need to show ROI, marketers are facing some tough times. Fortunately, there's a simple solution to tackling the biggest ones. Key Takeaways You don’t need a large budget to rank organically or compete with big business. Committing to content marketing is a sound investment with much…