5 Content Marketing Lessons from the Fastest Growing SaaS Companies

By on January 24th, 2022
content marketing lessons

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. But SaaS solutions also have unique traits that make the one-size-fits-all approaches working for other industries more challenging for SaaS. Topics covered in SaaS content are often technical. In addition, SaaS companies are always playing a…

5 Hacks to Boost Your B2B Company’s Organic Social Media Reach

By on January 21st, 2022

If you’re a B2B social media manager, you’ve probably noticed that organic social media reach has been on the decline in recent years. With increases in paid ad content and algorithms constantly in flux, it’s easy to see why it’s becoming increasingly challenging to reach followers with organic campaigns. While there’s no doubt that this is dispiriting, here’s the good news: there are ways you can counteract these changes. Here…

How to Prioritize Your Best B2B Leads

By on January 20th, 2022
b2b lead qualification

I hate to be the bearer of bad news, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. You aren't alone in this struggle. Only 12% of B2B marketers are actually satisfied with their lead conversion initiatives. As B2B marketers, you need to…

Why Content Marketing Is Important

By on January 18th, 2022
content marketing

Content marketing is important, not just because it works for building trust, generating leads, and cultivating customer loyalty, but because it has become the new normal from the consumer side. It is, in itself, helping to evolve what customers expect from the brands they interact with. Neglecting it is way more risky than investing in it. What travel, food, or fashion brand can exist today without a vibrant Instagram page,…

Can You Use Content to Influence Consumer Behavior?

By on January 18th, 2022
consumer behavior

What’s the most important goal for any content marketer? If you said to grow organic traffic, you’re not alone — it’s the most common answer. But it’s also incorrect. The primary goal of any content must be to influence consumer behavior. When content influences consumer behavior, it drives bigger results than just earning more website traffic. It turns that traffic into real leads, conversions, sales, and ultimately even brand advocates.…

Key Metrics to Measure Content Marketing Performance

By on January 13th, 2022
chart showing example of content marketing performance measures

Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need to document it and measure your results to know if your efforts are working. According to…

Top Tips to Increase Sales & Employee Retention

By on January 13th, 2022
increase sales employee retention

The best way to increase sales performance and retain successful employees for the long run is to help those employees develop their skills. When salespeople are experiencing significant success (and receiving a whopping commission as a result), they’re not going to scroll LinkedIn looking for new offers. However, if you Google search “How to Improve Sales Team Performance,” you’ll get a wide range of suggestions. From increasing the frequency of…

15 Effective Ways to Reduce Cost Per Acquisition

By on January 11th, 2022
reduce CPA

Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find out what your CPA is, use the formula: CPA = cost / conversions. Reducing CPA…

Customer Retention – The Lost Art (And Science) Of Marketing

By on January 10th, 2022
customer retention

In the past, understanding which marketing programs delivered the best results proved challenging. Today this is no longer the case. Marketing departments are swimming in data. But the key to demonstrating ROI from Marketing lies in utilizing the latest tools such as marketing automation and the all the data available to the modern marketer to make the right decisions that drive business results. The goal of marketing is to get…

The Best Marketing Events Happening in 2022

By on January 10th, 2022
marketing events

Marketing is changing faster than ever. So after 2 years of zoom meetings, many marketing leaders are looking into the best marketing events in 2022 as one of the best ways to stay on top of the marketing industry. You will not only learn from marketing's top thinkers and speakers, but you might also meet your new best friend, find a new marketing tool to make your job easier, and…

How Employee Advocacy Can Build a Larger Audience for Your Events

By on January 10th, 2022
employee advocacy and event marketing

The Covid health crisis has completely changed the way people work, making remote scenarios the norm, limiting travel options, and eliminating many traditional business gatherings and events. But around the world, people are slowly starting to make their way back to the office and regaining some sense of normality. This is also the likely path for events as well. Meetings, seminars, expos, conferences—they’ve always been a crucial component of business…

10 Amazing Examples of Thought Leadership Content Marketing

By on January 5th, 2022

As the volume of online content grows daily, it can be difficult to make sure your voice is heard over the noise. Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. By putting extra time into developing high-quality…

How to Use Trust Signals to Boost Online Conversions

By on January 4th, 2022
use trust signals to boost online conversions

There is no building meaningful customer relationships without trust. You want people to regard your brand with confidence. This can be achieved through the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from customers and online communities regarding the credibility and legitimacy of your business. This can come…

The Ultimate Guide to Content Promotion

By on January 3rd, 2022
content promotion guide

Creating great content is obviously an important part of any content marketing plan, but your job doesn't end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just as vital as the research and content production phases. The number of ways you can promote your content is almost…

The Content-Driven Guide to Enterprise SEO

By on January 3rd, 2022
enterprise SEO

Enterprise SEO is finally getting the attention it deserves. For a long time, the world’s biggest companies kept their ad spends high and stayed somewhat stuck in the Mad-Men era of traditional ad campaigns. Thanks to their already-established huge brand presences, in many cases this continued to work just fine. For a while, anyway. There’s no denying that today every brand — no matter how big — needs to get…

What Is Thought Leadership? And When You Should Use It?

By on January 3rd, 2022
thought leadership and when to use it

Few terms raise the ire of the buzzword police more than thought leadership. But what is thought leadership? When should you consider using it, and how do you balance the talent and experience of your team with the humility and authenticity today's audiences demand? Let's start by getting on the same page. What Is Thought Leadership? I define thought leadership as a type of content marketing where you tap into…

10 Totally FREE Lead Generation Strategies for B2B Companies

By on December 28th, 2021
lead generations strategy

Leads are some of the most effective means to measure the growth of your business. They can also be a tricky thing to manage. Leads can be generated through various methods, though some are more effective than others depending on the nature of your business. While there are many different lead generation strategies, quality is not always guaranteed, so you need to set a firm budget for acquiring these kinds…

Check Out These 10 Underutilized Traffic Sources

By on December 27th, 2021
traffic sources

As a startup marketer, what channels do you exploit in order to increase traffic to your site? In my experience, most marketers focus on organic and paid search, as well as social media and email marketing … sound familiar? If it does, that’s fine – these are all really important channels. Any marketer – startup or otherwise – should be including them in their strategy. But they’re not the only…

6 Principles of High-Converting Landing Pages

By on December 26th, 2021
landing pages

High-converting landing pages are one of the most important components of your brand’s web presence. They’re often the equivalent of your first impression with potential customers, and they’re your best opportunity to capture leads. Without them, most of the web traffic you earn ends up lost because visitors leave without taking any further action. Get this: brands that heavily utilize landing pages as part of their conversion strategy (have 30-40…

5 Tips for Writing an Effective B2B Lead Generation Email

By on December 21st, 2021
b2b lead generation emails

Believe it or not, email is still, by far, one of the most effective ways to generate sales leads. That being said, email is also one of the trickier content marketing channels to master. Send the wrong headline or forget to format correctly and – Bam! You’re hit with an opt-out request. Don’t let your email get sidelined, keep them in the inbox and out of the spam folder by…