Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib
by Douglas Burdett on Aug 3, 2018 in Marketing Strategy
For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.
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Weekend Reading: “Exactly How to Sell” by Phil M. Jones
by Douglas Burdett on Jul 27, 2018 in Sales Alignment
For the 185th episode of The Marketing Book Podcast, I interviewed Phil M. Jones, author of Exactly How to Sell: The Sales Guide for Non-Sales Professionals.
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Weekend Reading: “Friend of a Friend” by David Burkus
by Douglas Burdett on Jul 20, 2018 in Social Media
For the 184th episode of The Marketing Book Podcast, I interviewed David Burkus, author of Friend of a Friend. . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career.
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Weekend Reading: “Shift” by Sean M. Doyle
by Douglas Burdett on Jul 13, 2018 in Marketing Strategy
For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task.
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Weekend Reading: “Objections” by Jeb Blount
by Douglas Burdett on Jul 6, 2018 in Sales Alignment
For the 182nd episode of The Marketing Book Podcast, I interview Jeb Blount, author of Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No.
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Weekend Reading: “Do It! Marketing” by David Newman
by Douglas Burdett on Jun 29, 2018 in Sales Alignment
For the 181st episode of The Marketing Book Podcast, I interviewed David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition.
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