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For the 141st episode of The Marketing Book Podcast, I interviewed Philip Kotler, “The Father of Modern Marketing,” about his autobiography, My Adventures in Marketing.

For the 140th episode of The Marketing Book Podcast, I interviewed Ken Kupchik, author of The Sales Survival Handbook: Cold Calls, Commissions, and Caffeine Addiction–The Real Truth About [...]

For the 139th episode of The Marketing Book Podcast, I interviewed Joe Pulizzi, co-author with Robert Rose of Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit.

For the 138th episode of The Marketing Book Podcast, I interviewed Ryan Holmes, author of The 4 Billion Dollar Tweet: A Guide For Getting Leaders Off The Social Sidelines.

For the 137th episode of The Marketing Book Podcast, I interviewed Bryan Eisenberg co-author (with Jeffrey Eisenberg and Roy H. Williams) of Be Like Amazon: Even a Lemonade Stand Can Do It.

For the 136th episode of The Marketing Book Podcast, I interviewed David Meerman Scott, author of The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, [...]