Article by Douglas Burdett

• 

  Weekend Reading: “The 1-Page Marketing Plan” by Allan Dib

  03 Aug 2018 in Strategy

  For the 186th episode of The Marketing Book Podcast, I interviewed Allan Dib, author of The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd.

  Read Full post

• 

  Weekend Reading: “Exactly How to Sell” by Phil M. Jones

  27 Jul 2018 in Sales Alignment

  For the 185th episode of The Marketing Book Podcast, I interviewed Phil M. Jones, author of Exactly How to Sell: The Sales Guide for Non-Sales Professionals.

  Read Full post

• 

  Weekend Reading: “Friend of a Friend” by David Burkus

  20 Jul 2018 in Social Media

  For the 184th episode of The Marketing Book Podcast, I interviewed David Burkus, author of Friend of a Friend. . .: Understanding the Hidden Networks That Can Transform Your Life and Your Career.

  Read Full post

• 

  Weekend Reading: “Shift” by Sean M. Doyle

  13 Jul 2018 in Strategy

  For the 183rd episode of The Marketing Book Podcast, I interview Sean M. Doyle, author of Shift: 19 Practical, Business-Driven Ideas for an Executive in Charge of Marketing by Not Trained for the Task.

  Read Full post

• 

  Weekend Reading: “Objections” by Jeb Blount

  06 Jul 2018 in Sales Alignment

  For the 182nd episode of The Marketing Book Podcast, I interview Jeb Blount, author of Objections: The Ultimate Guide for Mastering The Art and Science of Getting Past No.

  Read Full post

• 

  Weekend Reading: “Do It! Marketing” by David Newman

  29 Jun 2018 in Sales Alignment

  For the 181st episode of The Marketing Book Podcast, I interviewed David Newman, author of Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition.

  Read Full post

• 

  Weekend Reading: “Story Driven” by Bernadette Jiwa

  22 Jun 2018 in Strategy

  For the 180th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Story Driven: Your Don’t Need to Compete When You Know Who You Are.

  Read Full post

• 

  Weekend Reading: “The Fun Formula” by Joel Comm

  15 Jun 2018 in Strategy

  For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work.

  Read Full post

• 

  Weekend Reading: “The Creative Curve” by Allen Gannett

  08 Jun 2018 in Strategy

  For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time.

  Read Full post

• 

  Weekend Reading: “Ideas, Influence, and Income” by Tanya Hall

  01 Jun 2018 in Content Marketing

  For the 177th episode of the Marketing Book Podcast, I interviewed Tanya Hall, author of Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry.

  Read Full post