Weekend Reading: “Story Driven” by Bernadette Jiwa
by Douglas Burdett on Jun 22, 2018 in Marketing Strategy
For the 180th episode of The Marketing Book Podcast, I interviewed Bernadette Jiwa, author of Story Driven: Your Don’t Need to Compete When You Know Who You Are.
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Weekend Reading: “The Fun Formula” by Joel Comm
by Douglas Burdett on Jun 15, 2018 in Uncategorized
For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work.
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Weekend Reading: “The Creative Curve” by Allen Gannett
by Douglas Burdett on Jun 8, 2018 in Marketing Strategy
For the 178th episode of The Marketing Book Podcast, I interviewed Allen Gannett, author of The Creative Curve: How to Develop the Right Idea, at the Right Time.
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Weekend Reading: “Ideas, Influence, and Income” by Tanya Hall
by Douglas Burdett on Jun 1, 2018 in Content Marketing
For the 177th episode of the Marketing Book Podcast, I interviewed Tanya Hall, author of Ideas, Influence, and Income: Write a Book, Build Your Brand, and Lead Your Industry.
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Weekend Reading: “Winning at Social Customer Care” by Dan Gingiss
by Douglas Burdett on May 25, 2018 in Marketing Strategy
For the 176th episode of The Marketing Book Podcast, I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media.
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Weekend Reading: “Marketing Multiplied” by Mike Moore and Peter Thomas
by Douglas Burdett on May 18, 2018 in Marketing Strategy
For the 175th episode of The Marketing Book Podcast, I interviewed Mike Moore, co-author with Peter Thomas of Marketing Multiplied: A Real-world Guide To Channel Marketing For Beginners, Practitioners, And Executives.
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