Guest Author, Author at Marketing Insider Group

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The Top Graphic and Web Design Trends of 2020
23 Jan 2020 in Content Marketing
With each passing year, trends fade and new ones submerge into the world. This especially holds true within the digital landscape as well. Not only is it a new year, but we have entered a whole new decade. Since then, we have witnessed a lot of hit and miss trends in the digital era. For
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2020 CMO Predictions: Content Overload, Advocacy, Customer Data and Personalization Remain Top Priorities
12 Dec 2019 in Marketing Strategy
The new year is rapidly approaching, and marketers are on the hunt for more budget, stronger skillsets and new strategies to bring their ideas to fruition. Here is the 3rd annual CMO Predictions infographic from PAN Communications – it’s designed to assess the industry landscape and give marketers a look at upcoming challenges and trends.
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How to Create a Marketing Roadmap to Align Your Team
11 Dec 2019 in Content Marketing
Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing
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9 Ways to Increase Landing Page Conversions
04 Dec 2019 in Demand Generation
Many companies implement an SEO strategy – experiencing varying degrees of success, it’s clear the benefits of SEO are worth your company’s time. SEO is a great concept and useful in achieving a goal. The objective, like many other business activities, is to convert leads into sales. The landing page is a key piece in
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4 Essential Graphic Design Trends For 2020
25 Nov 2019 in Content Marketing
Keeping up with what is popular in the graphic design world can almost feel like a full-time job. I mean every day there are thousands of amazing graphics published across the world. However, once you look at enough of those examples you start to see some patterns and tendencies. But you don’t have time for that.
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How to Make Your Content More Relevant with Original Research
16 Sep 2019 in Content Marketing
Gust post from by Denise Dubie Everyone loves data. You see it on billboards, hear it on the radio, and read it anywhere there is content to consume. There is a reason for the data-everywhere reality: data gives content its credibility. SurveyMonkey was so confident that people preferred consuming content with data that it conducted a
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Perfecting Your Digital Call-To-Action (With Examples!)
05 Sep 2019 in Content Marketing
Update: This post was originally published in Oct, 2018. Let’s face it, a digital call-to-action is needed if you want your audience to take the next step. Traditional content can certainly have a call-to-action (and often does). However, a digital call-to-action is arguably the most important factor when it comes to your online messaging. Your social
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Marketing’s Role as a Revenue Engine: Lessons from the Front Line
02 Sep 2019 in Strategy
By John Nash, Chief Marketing Officer, RedPoint Global No business function is spared the impact from digital transformation’s widening use of data and analytics. Marketing, however, stands alone in terms of the breadth and depth of those impacts, both strategically and operationally. Technology advancements allow marketers to completely re-imagine how we engage with customers and
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Do You Take Quality Content for Granted?
28 Aug 2019 in Content Marketing
Content is core to any buying process, and it is marketing’s opportunity to create relationships with existing and potential customers. Content is everywhere, and in this digital age, that might cause some marketers to take good content for granted. Just because there is an abundance of content wherever a buyer looks, that doesn’t mean the
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Are Your Lead Conversion Rates Above Average?
21 Aug 2019 in Demand Generation
It is every company’s goal to get a good conversion on their leads, which is why companies employ metrics to monitor the effectiveness of their lead generation strategies. But is your companies numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is
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