The Problem With Your Thought Leadership Strategy
by Guest Author on Sep 6, 2018 in Marketing Strategy
Thought leadership is a powerful tool. Some might argue that overuse of the term has relegated it to jargon status, but the value of thought leadership done right is anything but empty. In fact, authentic thought leadership remains a driving force in successful companies across almost every industry. The future of thought leadership is bright, but it’s […]
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All the Feels: The Importance of Emotional Marketing and Connecting with Your Audience {Infographic}
by Guest Author on Sep 6, 2018 in Marketing Strategy
This post originally appeared on PAN Communications Emotional marketing is a tactic that’s utilized by marketers to address their feelings, values and pain points so brands can make connections with their prospects and form brand loyalty. Brands are struggling to do this despite the massive amount of data they’ve acquired, their utilization of influencer marketing […]
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This Is the Secret to Giving Customers the Product They Want
by Guest Author on Sep 5, 2018 in Marketing Strategy
New ideas and innovation are often shot down because decision makers think it’s wise to just give consumers what they want. They’re partially right — a brand only succeeds if it fulfills its customers’ expectations. However, what they actually mean is that they want to keep doing what’s worked in the past rather than rock […]
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Why CMOs Should Care About Psychology
by Guest Author on Aug 30, 2018 in Marketing Strategy
Human brains are hard-wired to seek connection with other humans. Here are a few ways to utilize this principle and bring consumers to your brand. Have you ever wondered why, for decades upon decades of marketing, we still see images of families or friends bonding with each other in our ads? It’s fairly simple, really. […]
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This Is the Secret to Being as Productive as an Entire Marketing Team
by Guest Author on Jul 3, 2018 in Marketing Strategy
For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole. For each item you complete, two or three more spring up, and prioritizing doesn’t help when they’re all mission-critical. Fortunately, there’s a way to drastically improve your marketing […]
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Should CPG Brands Care About User Experience?
by Guest Author on Jul 2, 2018 in Marketing Strategy
By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed. Once a consumer runs out of deodorant or detergent, she’s at the store to buy more; it’s a necessity, not […]
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