Affiliate Marketing Success: Tips and Tricks for Beginners

by Guest Author on Jun 10, 2019 in Content Marketing

Are you an entrepreneur who is looking for yet another source of revenue? Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Affiliate marketing is one of the oldest methods of making money for online marketers. Even before the internet started, and […]

2019 State of B2B Content Consumption and Demand Report for Marketers

by Guest Author on Jun 5, 2019 in Content Marketing

This is a guest post by David Fortino, SVP of Product & Audience at Netline. Every year, we dig into our vast repository of content consumption data. A product of billions of buyer-oriented content recommendations, across 300+ industries, we analyzed four million downloads and consolidated that data in a way that has real meaning for […]

Use These 8 Competitive Intelligence Tools to Crush the Competition

by Guest Author on Apr 22, 2019 in Content Marketing

Use these eight competitive intelligence tools to learn about and get ahead of your competitors. Gaining a competitive advantage in today’s fast-moving business world is harder than ever before. Maintaining that advantage in digital marketing is even more difficult. For starters, you need to know what your competitors are doing. You also need to know […]

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5 Foundational Steps to Follow When Developing a Visual Brand

by Guest Author on Apr 18, 2019 in Branding

Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. In many cases, visuals are more memorable than […]

How to Create a Content Machine that Turns 1 Piece of Content Into 10

by Guest Author on Apr 4, 2019 in Content Marketing

Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to churn out dozens of 2,000-word blog posts every month. This post will share an example of […]

When Should Marketing Hand Leads to Sales for Closing?

by Guest Author on Mar 11, 2019 in Marketing Strategy

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert. When leads enter the funnel, they […]