This Is the Secret to Being as Productive as an Entire Marketing Team
by Guest Author on Jul 3, 2018 in Marketing Strategy
For small business leaders and entrepreneurs, getting everything checked off your marketing to-do list can feel like you’re losing a heated (and high-stakes) game of a whack-a-mole. For each item you complete, two or three more spring up, and prioritizing doesn’t help when they’re all mission-critical. Fortunately, there’s a way to drastically improve your marketing […]
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Should CPG Brands Care About User Experience?
by Guest Author on Jul 2, 2018 in Marketing Strategy
By Brittany Hodak The consumer product goods (CPG) category seems virtually set up for success. Its products — ranging from soda to laundry detergent to deodorant — are available everywhere, regularly consumed, and regularly needed. Once a consumer runs out of deodorant or detergent, she’s at the store to buy more; it’s a necessity, not […]
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3 Tools That Will Truly Boost Your Sales and Marketing Team’s Performance
by Guest Author on May 24, 2018 in Marketing Strategy
Companies spend nearly $40 billion on CRM software, and up to 60 percent of those systems fail to meet companies’ expectations. That’s a lot of money to spend for a dismal return. It’s not that salespeople and marketers don’t need help organizing their day or capitalizing on leads. On the contrary, salespeople spend just a […]
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7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018
by Guest Author on May 7, 2018 in Sales Alignment
Your prospects are tuning out ads and fending off sales pitches. Here are 7 ways to reach them using content instead. The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […]
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How to Make Your Emails More Relevant and Effective
by Guest Author on May 3, 2018 in Content Marketing
As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […]
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5 Expert Tips from Influential Executives to Improve Your Social Media Approach
by Guest Author on May 1, 2018 in Social Media
Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Consider this tale of two companies. When taxi drivers went on strike to protest the immigration ban earlier […]
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