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  • nonprofit marketing

    How to Make Your Nonprofit Website a Marketing Machine

    While their marketing tactics may differ slightly from those of for-profit businesses, marketing is just as crucial for nonprofits. Your nonprofit needs to employ a successful marketing strategy to acquire new supporters and drive donations for your cause. Ultimately, your website is your nonprofit’s online information hub, making it a critical marketing resource. Your website

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  • mail flying into your inbox with direct mail marketing tips

    Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips

    Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. In other words, when

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  • man explaining association web design

    4 Best Practices for Association Web Design

    Your association needs a strong digital presence to stand out from the crowd. In fact, it’s estimated that you only have seven seconds to grab someone’s attention before they click away to the next website. With such a short time period to keep your users engaged, you’ll need a solid web design. A well-designed website

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  • Here are five expert tips to help establish your niche business in the community.

    5 Tips to Establish a Niche Small Business in the Community

    Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio, gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. On top of that, you have to raise awareness of your business and generate traffic

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  • woman on a computer looking at seven telltale signs that it's time to redesign your website

    Is it Time to Redesign Your Website? 7 Telltale Signs

    Redesigning a website can be a major task, but in many cases, it’s necessary for your site to survive and thrive. Visitors can assess your website’s visual appeal in as little as 50 milliseconds. That means you may only have a fraction of a second to make a positive first impression. A poorly designed website

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  • How to Interpret Web Engagement Data to Elevate Your Website

    Your website is a mission-critical marketing and engagement tool for your organization, whether you’re a large nonprofit seeking support for cancer research or a small retail business. This is where you create content that is useful to your target audience, house important tools that your customers or supporters can leverage, and more. And as you’ve

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  • Association Marketing Tools & Metrics for Member Engagement

    What separates associations with high rates of member retention from those that struggle with lapsing members? While there’s not a single answer as to why some membership bases remain strong and others fall victim to churn, one differentiating major factor is member engagement. Member engagement describes the interactions between your association and its members. It’s

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  • Improving Your Net Promoter Score: 3 Foundational Tips

    A high net promoter score (NPS) is among the most valuable assets any business can have. This metric measures the eagerness and likelihood of your customers to recommend your business to friends and peers. A healthy NPS is a sign of excellent service and value delivery, and it can be a powerful way to drive

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  • 5 Reasons to Write a Blog For Small Business

    These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old-school businessmen question whether they should bother

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  • How the Act of [Insight] Sharing Can Boost Your Business

    Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let’s stick this notion in our bag and carry it into the workplace. Now

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