Article by Guest Author

  • How to Interpret Web Engagement Data to Elevate Your Website

    Your website is a mission-critical marketing and engagement tool for your organization, whether you’re a large nonprofit seeking support for cancer research or a small retail business. This is where you create content that is useful to your target audience, house important tools that your customers or supporters can leverage, and more. And as you’ve

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  • Association Marketing Tools & Metrics for Member Engagement

    What separates associations with high rates of member retention from those that struggle with lapsing members? While there’s not a single answer as to why some membership bases remain strong and others fall victim to churn, one differentiating major factor is member engagement. Member engagement describes the interactions between your association and its members. It’s

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  • Improving Your Net Promoter Score: 3 Foundational Tips

    A high net promoter score (NPS) is among the most valuable assets any business can have. This metric measures the eagerness and likelihood of your customers to recommend your business to friends and peers. A healthy NPS is a sign of excellent service and value delivery, and it can be a powerful way to drive

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  • 5 Reasons to Write a Blog For Small Business

    These days, it seems like everyone has a blog site. In fact, WordPress blogs alone are read by over 400 million people every month, with users creating over 80 million new posts, 44 million comments and 23 billion page views each and every month. But despite that, many old-school businessmen question whether they should bother

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  • How the Act of [Insight] Sharing Can Boost Your Business

    Knowledge is power. It’s an expression that rings true for many. When we know a topic, inside and out, it gives us confidence, energy and a positive disposition. Now if knowledge is power, then more knowledge must be more power. Sounds simple, right? Let’s stick this notion in our bag and carry it into the workplace. Now

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  • b2b influencers

    4 Ways to Identify B2B Influencers in 2022

    B2B influencer marketing is a game-changer for enterprise brands. By partnering with influential thought leaders in your industry, you can reach new audiences, build trust and credibility with current customers and prospects, and drive sales. Planning and executing a B2B influencer marketing strategy is challenging. There are several moving pieces that require attention and focus.

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  • web accessibility guidelines

    5 Ways to Adhere to Web Accessibility Guidelines

    Maintaining a strong SEO marketing strategy requires you to be flexible and open to adapting to new best practices that help you provide more value to your audience. And while some best practices come and go as passing trends, others become content marketing essentials, like adhering to website accessibility guidelines. Optimizing for website accessibility is

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  • Anatomy of a Virtual Event: Key Factors to Consider

    A few years ago, your organization made the quick pivot to virtual events. In this pivot, you may have rushed to bring your digital events to life, cutting corners to ensure you had an event for guests to attend at all. However, research has shown that these events are sticking around for the foreseeable future.

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  • Engaging Online Audiences at Events: 3 Strategies

    So, you’ve decided to host a virtual or hybrid event. You’ve spent weeks pouring over the details, from lining up entertainment, to marketing the event far and wide, to creating a pain-free registration process. Your team has put significant time and energy into planning a stellar event… so, the last thing you want is for

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  • How POS Systems Can Enhance Your Small Business’s Marketing

    Chances are that your small business has explored a variety of marketing strategies over the years. However, business owners can sometimes overlook ways to enhance their marketing that are right in front of them, such as their point of sale system. Your POS system is actually not as unorthodox a marketing tool as it might

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