3 Tools That Will Truly Boost Your Sales and Marketing Team’s Performance

3 Tools That Will Truly Boost Your Sales and Marketing Team’s Performance

by Guest Author on May 24, 2018 in Marketing Strategy

Companies spend nearly $40 billion on CRM software, and up to 60 percent of those systems fail to meet companies’ expectations. That’s a lot of money to spend for a dismal return. It’s not that salespeople and marketers don’t need help organizing their day or capitalizing on leads. On the contrary, salespeople spend just a […]

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7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

7 Forms of Content Marketing That Can Help You Generate More Sales Leads in 2018

by Guest Author on May 7, 2018 in Sales Alignment

Your prospects are tuning out ads and fending off sales pitches. Here are 7 ways to reach them using content instead. The new year is a great time to take action and help your company reach its sales and marketing goals. But before you set out to plan those new marketing campaigns, it’s important to […]

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How to Make Your Emails More Relevant and Effective

How to Make Your Emails More Relevant and Effective

by Guest Author on May 3, 2018 in Content Marketing

As an email marketer, it’s your job to recognize and pay attention to the needs of your subscribers. When someone signs up for your email list, it’s because they expect to get something worthwhile in return from you. To succeed in email marketing, you have to live up to the promises you make to your […]

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5 Expert Tips from Influential Executives to Improve Your Social Media Approach

5 Expert Tips from Influential Executives to Improve Your Social Media Approach

by Guest Author on May 1, 2018 in Social Media

Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Consider this tale of two companies. When taxi drivers went on strike to protest the immigration ban earlier […]

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Unlocking the Power of Employee Storytelling with Participation Marketing

Unlocking the Power of Employee Storytelling with Participation Marketing

by Guest Author on Mar 6, 2018 in Marketing Strategy

2018 must be the year that brands unleash employees-as-media. Some will criticize this approach, but it makes perfect sense in B2B marketing. Employee advocacy is a fading buzzword but it’s still the biggest untapped marketing opportunity for brands today. In my book, I call it Participation Marketing with the caveat is that employees must be […]

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Do’s and Don’ts: Online Affiliate Marketing Success Tips and Tricks for Beginners

Do’s and Don’ts: Online Affiliate Marketing Success Tips and Tricks for Beginners

by Guest Author on Feb 23, 2018 in Content Marketing

Are you ready to step up your freelancing game and start earning thousands of dollars more each year as an affiliate marketer? Whether you’re new to the world of freelancing or you’ve been at it for years there is always more you can learn.  Online affiliate marketing programs are a rich source of online income, […]

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