Use These 8 Competitive Intelligence Tools to Crush the Competition

by Guest Author on Apr 22, 2019 in Content Marketing

Use these eight competitive intelligence tools to learn about and get ahead of your competitors. Gaining a competitive advantage in today’s fast-moving business world is harder than ever before. Maintaining that advantage in digital marketing is even more difficult. For starters, you need to know what your competitors are doing. You also need to know […]

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How to Create a Content Machine that Turns 1 Piece of Content Into 10

by Guest Author on Apr 4, 2019 in Content Marketing

Guest post from David Ly Khim from HubSpot Content repurposing is the best way to make the most of the content you’ve created. By giving one piece of content many purposes, you increase your content production without having to churn out dozens of 2,000-word blog posts every month. This post will share an example of […]

When Should Marketing Hand Leads to Sales for Closing?

by Guest Author on Mar 11, 2019 in Marketing Strategy

Not all leads are sales-ready. They may be considered marketing qualified, but they’re not yet sales qualified. When marketing hands over leads to the sales department, it’s crucial that these leads are ready to purchase, so that the sales personnel don’t waste their time on leads that won’t convert. When leads enter the funnel, they […]

How to Use Behavioral Data for Triggered B2B Emails

by Guest Author on Mar 5, 2019 in Marketing Strategy

Aside from providing the necessary information about your products and services to drive the purchasing decision, several email marketing best practices can also build engagement and rapport with your clients. But not one single email message can work; you have to understand first what your prospects are doing on your site to be able to […]

How to Track the Elusive B2B Influencer

by Guest Author on Jan 29, 2019 in Influencer Marketing

A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, […]

Say Something New: 10 Ways to Justify Original Research

by Guest Author on Dec 11, 2018 in Content Marketing

By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for almost 20 years (ten of those in content marketing), I have […]