Article by Guest Author

  • 4 Best Practices for Association Web Design

    What can you do in seven seconds? You might be able to shuffle a deck of cards, text a friend a birthday message, or chew and swallow your favorite fun-sized candy bar. The point is, that’s not a lot of time. And seven seconds is all the time you have to grab your website visitors’

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  • 8 Conference Session Ideas for Virtual & Hybrid Events

    One of the main tasks of virtual and hybrid event planning is creating conference sessions that will effectively captivate and engage attendees. If you want to do something different from what attendees are already used to, be more creative and open to new ideas. This article considers some event session ideas you can implement to

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  • Virtual Event Engagement: 5 Tips to Keep Attendees Involved

    Online attendees can be difficult to engage in your event due to a higher presence of distractions and a potentially shorter attention span in the virtual event environment. Event organizers need to recognize this reality and create a solid engagement strategy to keep attendees immersed in the event experience. Your team should build such a

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  • 6 KPI-Focused Strategies for Organizing Virtual Events

    Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Event organizers base KPIs on the goals

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  • 5 Ways To Create Lasting Connections in Your Virtual Event

    Networking is one of the main points of attraction for the majority of events, and it is often an event element that creates lasting memories for attendees. Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships

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  • How to Create a Marketing Roadmap to Align Your Team

    Everyone knows that in order for you content marketing efforts to be as effective as possible, you need to have a plan. But coming up with a plan is only part of the solution. Aligning your team so that everyone is executing on the plan effectively is another part. Planning and executing on your marketing

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  • Optimizing Event Planning: 7 Ways Event Technology Eases The Process

    Whether virtual or in-person, event planning is a painstaking process. Planners oversee countless details and put in place many event aspects to ensure that events turn out great. Oftentimes, however, they encounter challenges. These challenges are not because the team lacks requisite skills and experience but because many planners still use traditional methods which can

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  • How Marketers Can Differentiate Their Products Or Service

    In an ambitious marketing world, it is important for businesses to learn how to differentiate their products and services in order to effectively engage and retain customers. Companies are constantly adapting to changes in the market and as a result, they adjust what they sell and how they sell it. Product differentiation is a process

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  • 7 Ideas to Drive Employee Engagement During Difficult Times

    The COVID-19 crisis has forced millions of employees to work from home, with no immediate end in sight. Our world has gone from digitizing the relationship between firm and customer to digitizing the relationship between employer and employee. During these unprecedented times, medical masks, home office spaces and social distancing procedures have become our new

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  • B2B-marketingtrends

    2021 B2B Marketing Trends That Will Grow Your Business

    Within the past 5-10 years, B2B marketing has undergone extensive amounts of change. Marketers have switched their focus from sales and cold calling to digital content marketing strategies and search engine optimization tactics to attract new customers to our business. Digital content is now the driving force of every B2B strategy and it is important

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