How to Track the Elusive B2B Influencer
by Guest Author on Jan 29, 2019 in Influencer Marketing
A year or so ago, MarketingProfs ran an article about influencer marketing which contained an interesting footnote: while 55% of B2C marketers were running an influencer program, the number on the B2B side was only 15%. With so many B2B products being consideration-heavy purchases, requiring the buy-in of a range of people within an organization, […]
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Say Something New: 10 Ways to Justify Original Research
by Guest Author on Dec 11, 2018 in Content Marketing
By Michele Linn “I am so tired of having nothing new to say. I feel like we are having the same conversation again and again.” That’s what a fellow marketer (and friend) said to me recently. As someone who has been in marketing for almost 20 years (ten of those in content marketing), I have […]
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What is Content Marketing?
by Guest Author on Dec 4, 2018 in Content Marketing
Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. Good content resonates with the viewer because it fits with their goals or general interest. Great content maps to their desire, […]
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Make the Most of the Holiday Marketing Season (and Beyond)
by Guest Author on Dec 3, 2018 in Marketing Strategy
By Steve Olenski In the middle of this holiday shopping season, there are some strong indications that it could be record-breaking for many companies. Amazon reported a Cyber Monday shopping record, surpassing its own previous record earlier this year on Prime Day. And for the five-day period from Thanksgiving through Cyber Monday, the retail giant […]
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The Problem With Your Thought Leadership Strategy
by Guest Author on Sep 6, 2018 in Marketing Strategy
Thought leadership is a powerful tool. Some might argue that overuse of the term has relegated it to jargon status, but the value of thought leadership done right is anything but empty. In fact, authentic thought leadership remains a driving force in successful companies across almost every industry. The future of thought leadership is bright, but it’s […]
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All the Feels: The Importance of Emotional Marketing and Connecting with Your Audience {Infographic}
by Guest Author on Sep 6, 2018 in Marketing Strategy
Emotional marketing is a tactic that’s utilized by marketers to address their feelings, values and pain points so brands can make connections with their prospects and form brand loyalty. Brands are struggling to do this despite the massive amount of data they’ve acquired, their utilization of influencer marketing and ongoing personalization tactics. The fact of […]
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