The Uncomfortable Similarity Between the Diet Industry and Marketing   

The Uncomfortable Similarity Between the Diet Industry and Marketing   

by John Miller on Mar 21, 2018 in Marketing Strategy

You know what would be great? Being a little bit fitter. A little thinner. You know what else would be great? Some cool new marketing tactic that produces a 200 percent increase in leads in four short weeks. You know what’s not great—people claiming they can magically change your life with this one simple trick. […]

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Building a Story-Driven Sales Deck That Wins More Business

Building a Story-Driven Sales Deck That Wins More Business

by John Miller on Jan 18, 2018 in Sales Alignment

How many people do you know who are overwhelmed by information? You know, the colleague who has an inbox with 2,000 unread emails, the friend with 31 open browser tabs, the overwhelmed customer who returns your time sensitive call 12 days later? The problem is information. There’s too much of it, and it can be […]

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A Storytelling Approach to Internal Communications

A Storytelling Approach to Internal Communications

by John Miller on Jan 8, 2018 in Content Marketing

At most companies, internal communications is broken. Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make […]

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5 Tech Companies that Mastered the Art of Content Marketing

5 Tech Companies that Mastered the Art of Content Marketing

by John Miller on Dec 14, 2017 in Content Marketing

[Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t […]

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Marketing Lessons from Donald Trump

Marketing Lessons from Donald Trump

by John Miller on Mar 29, 2016 in Marketing Strategy

You hear it all the time from marketers – we don’t have enough budget. Unless you have a lot of money to spend, you can’t buy enough ads. Unless you have a lot of money to spend, you can’t attract the right talent to create awesome marketing materials. Unless you have a lot of money […]

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Don’t Let Your Content Marketing Get Trapped in the Trough of Disillusionment

Don’t Let Your Content Marketing Get Trapped in the Trough of Disillusionment

by John Miller on Jan 28, 2016 in Content Marketing

Content marketing has been gaining traction for more than half a decade now. Most brands have at least dipped their toe in to the content marketing pool; others have embraced it fully and are enjoying great success. And then there’s everyone in between, some having a measure of success, and some struggling. And some getting […]

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