Article by John Miller

  • courageous marketing

    Courageous Marketing: An Antidote to Uncertain Times

    You see it in the headlines—a recession is looming. Everywhere, executives are planning for dark days ahead. Many businesspeople tend to think the “smart” thing to do is to hunker down and wait for the uncertainty to pass. But here’s the thing—there’s more uncertainty behind the coming uncertainty. We are always swimming in uncertainty. To

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  • Marketing for Humans: A Radical Concept

    Let’s talk about the term “logo acquisition.” As you probably know, it’s a sales euphemism for landing a new client, as opposed to upselling an existing client. Acquiring a new logo is cause for celebration. It means you’ve broken through to a new organization and can include them in your roster of clients, and potentially

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  • The Uncomfortable Similarity Between the Diet Industry and Marketing   

    You know what would be great? Being a little bit fitter. A little thinner. You know what else would be great? Some cool new marketing tactic that produces a 200 percent increase in leads in four short weeks. You know what’s not great—people claiming they can magically change your life with this one simple trick.

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  • Building a Story-Driven Sales Deck That Wins More Business

    How many people do you know who are overwhelmed by information? You know, the colleague who has an inbox with 2,000 unread emails, the friend with 31 open browser tabs, the overwhelmed customer who returns your time sensitive call 12 days later? The problem is information. There’s too much of it, and it can be

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  • A Storytelling Approach to Internal Communications

    At most companies, internal communications is broken. Emails that no one reads, fliers pinned to bulletin boards no one notices, and all hands meetings in which the entire audience is checking social media on their phones. Why won’t employees pay attention? Why do they complain about company culture, but never participate in it to make

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  • 5 Tech Companies that Mastered the Art of Content Marketing

    [Editor’s Note: A version of this article appeared previously at Technical.ly Philly.] The best way to sell in 2017 is to stop selling. Stop pushing your product or service on people. They’ll buy when they’re good and ready, and when they believe that you have their best interests at heart. In other words, they don’t

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  • Marketing Lessons from Donald Trump

    You hear it all the time from marketers – we don’t have enough budget. Unless you have a lot of money to spend, you can’t buy enough ads. Unless you have a lot of money to spend, you can’t attract the right talent to create awesome marketing materials. Unless you have a lot of money

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