Lauren Basiura
Articles by Lauren Basiura
Social media isn't the king of the castle anymore. That's right – we're first hand witnesses to the decline of social med
Let's talk about the unsung hero of small business advertising: content marketing. It's a world where David can outshine Go
Starting your own business isn’t as easy as it looks. It’s rare to find a business that immediately clicks with its mar
Your logo is more than just a symbol. It's the face of your brand. When we see three stripes, our minds immediately jump
Marketing is at its best when it's like a science experiment. Think of your strategy as a series of tests where each result
Have you ever typed a question into Google and received a direct answer right at the top of the results? That's a featured
Remember when shopping and advertising were simple? Then the internet came along and changed the game. In today’s worl
Have you ever wondered what really makes a website stand out in the crowded online space? It’s not a fancy design, a big
Storytelling is the art of drawing out empathy from your audience. As I said in Mean People Suck, we can use the power of s
Securing a top spot on Google's search results is like striking gold. With a staggering 2/3 of all clicks being awarded to