Mikel Fields
Mikel is the Managing Partner of Castello Branco Fields that consults brands strategy for small businesses and growing brands that are making an impact in their local market. Mikel's clients typically already have a proven concept and an established brand but need help with finding and executing a brand strategy that increases local and regional brand awareness to better scale their businesses model.
Articles by Mikel Fields
By Mikel Fields on February 07th, 2022
Whenever the subject turns to Gen Z and its buying habits, just about any savvy business owner or marketer is likely to tel
By Mikel Fields on October 06th, 2021
Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seem
By Mikel Fields on September 06th, 2021
Audio marketing is currently a hot topic. Advertising giant Carat has described “screen-free media” as one of the bigge
By Mikel Fields on February 11th, 2021
Marketing trends come and go faster than a Nascar driver through a pitstop these days. It’s challenging enough to keep tr