“Avengers: Infinity War” and the Secret Weapon Behind Most Content Marketing Success

“Avengers: Infinity War” and the Secret Weapon Behind Most Content Marketing Success

by Scott Aughtmon on Apr 27, 2018 in Content Marketing

The Secret Weapon to Defeat the Content Marketer’s Common Enemies What if I told you that besides the usual content marketing methods you usually hear about, there is a little-known, or little-used, secret weapon that is essential to your success as a content creator or content marketer? What if I also told you that this […]

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In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines

In 1958 A Marketing Legend Revealed These Secrets For Creating Powerful Headlines

by Scott Aughtmon on Jun 6, 2017 in Content Marketing

The Marketing Legend Who Was Behind the Success of “How to Win Friends…” You might not have heard of him, but Victor O. Schwab is considered to be one of the top copywriters of all time. He was a marketing master.  Many people don’t know it, but he was the copywriter who helped Dale Carnegie’s How to Win […]

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Content We Crave: The Untold Backstory and the Most Powerful Way to Use It

Content We Crave: The Untold Backstory and the Most Powerful Way to Use It

by Scott Aughtmon on Jul 19, 2016 in Content Marketing

NOTE: Four years ago, I wrote a post for ContentMarketingInstitute.com (CMI) called “21 Types of Content We All Crave.” It was so popular that they asked to repost it again as a “Back by Popular Demand” post. That new post went live on June 24, 2016. At the time I am writing this, that was just 17 […]

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The Myth of Better Content: Surprising Lessons from “Acres of Diamonds”

The Myth of Better Content: Surprising Lessons from “Acres of Diamonds”

by Scott Aughtmon on May 4, 2016 in Content Marketing

Good News Have you ever wondered why someone else’s content seems to be getting so much attention and yours isn’t getting any attention (at least compared to theirs)? Have you ever wondered why another company’s content marketing – content marketing that isn’t any better than your company’s (in fact, yours may even be better) – is […]

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Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?

Have You Been Using the Most Powerful Content Marketing Tool Incorrectly?

by Scott Aughtmon on Apr 12, 2016 in Content Marketing

The Beloved Kid’s Movie You Didn’t Know Was Content Marketing I had taken a big risk with my kids and it paid off. I apprehensively showed my sons a movie on-demand that I had grown up loving as a kid. The movie was from the 70’s, so I wasn’t sure whether they’d like it or think […]

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Star Wars and Disney Reveal: The Force of Content Marketing

Star Wars and Disney Reveal: The Force of Content Marketing

by Scott Aughtmon on Dec 17, 2015 in Content Marketing

If Flash Gordon Didn’t Reject George Lucas, We’d Never Have Star Wars It was 1973 and George Lucas was still riding the wave of success from his first commercially successful movie American Graffiti. He then began thinking about the type of movie he wanted to make next. As he thought about this, he remembered the Flash Gordon movies that […]

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