Your Marketing Campaign Is Dead. Why Isn’t It Working?

Your Marketing Campaign Is Dead. Why Isn’t It Working?

by Steve Olenski on Jul 11, 2018 in Marketing Strategy

After months of planning a big marketing campaign it fell flat the moment you launched it. Instead of being worried about what you should do next, you should try to find out why it was a total failure. This is not the moment to try to find a new job, this is the moment when […]

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How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

How The Healthcare Industry Is Slowly Becoming Better At Ethical Marketing Practices

by Steve Olenski on Jun 19, 2018 in Marketing Strategy

Treatment for addiction continues to be a growth industry in the United States. It is no exaggeration to say that the continuing increase in alcohol and drug addiction is having a devastating effect on the lives of tens of thousands of people, and is a crippling source of lost income and productivity not just in […]

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How To Get More Out Of Your Marketing Team

How To Get More Out Of Your Marketing Team

by Steve Olenski on May 14, 2018 in Marketing Strategy

It takes a special kind of person to be a team leader.  A good team leader possesses the ability to inspire others and clearly and openly communicate with their team.  A good team leader is honest and transparent, and never leaves their team guessing.  Anyone can be a boss, but not everyone can be a […]

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4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked

4 Online Marketing Tips That May Sound Obvious But Should Not Be Overlooked

by Steve Olenski on Feb 20, 2018 in Marketing Strategy

Thanks to modern technology, businesses can be conceived, operated and grown using just a computer and internet connection. The number of self-employed entrepreneurs increases every year, as the Bureau of Labor Statistics (BLS) suggests the number of self-employed people in the U.S. has grown by nearly 150,000 since 2014 to 8,751,000. As the number of […]

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Small Business Marketing: Brands On A Budget

Small Business Marketing: Brands On A Budget

by Steve Olenski on Feb 2, 2018 in Content Marketing

Every business wants to get its name out there, but when you’re a small business with a modest budget, it’s hard to come up with traditional and online marketing ideas while balancing marketing expenses against the expenses of actually doing business. And with advertising costing as much as it does, it’s no wonder that so […]

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How to Market E-Commerce in 2017

How to Market E-Commerce in 2017

by Steve Olenski on Mar 30, 2017 in Marketing Strategy

We’re three months into the New Year and do you know where your ecommerce marketing stands? Do you have a measurable strategy that is working for your brand? What do the stats and analytics tell you? Here’s a professional checklist to help you stay focused on the essentials that will boost your marketing efforts and […]

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