How To Stun Your Audience With Amazing Audiovisuals

How To Stun Your Audience With Amazing Audiovisuals

by Steve Olenski on Nov 27, 2018 in Marketing Strategy

Recognition for the South American fine arts has been increasing worldwide in recent years. As more attention gets paid to the incredible art, music, and cinema coming out of South America, those hoping to make their mark on local art scenes must focus more on how to best connect with a potential audience. Whether you […]

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The Role Subscription Marketing Will Play In Personalization

The Role Subscription Marketing Will Play In Personalization

by Steve Olenski on Nov 19, 2018 in Marketing Strategy

Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out. Proposed in 1970 by Japanese roboticist Masahiro Mori, the uncanny valley concept was first applied to humanoid robots. When an entity appears […]

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Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

by Steve Olenski on Nov 12, 2018 in Marketing Strategy

“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money. Unemployment, at the time of this […]

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9 Questions To Ask Yourself Before Designing a Brand Logo

9 Questions To Ask Yourself Before Designing a Brand Logo

by Steve Olenski on Nov 5, 2018 in Marketing Strategy

A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t. Which is why getting your brand logo right and on […]

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6 Ways Internet Marketing Is Evolving (And How To Keep Up)

6 Ways Internet Marketing Is Evolving (And How To Keep Up)

by Steve Olenski on Oct 29, 2018 in Marketing Strategy

Those who graduated with a degree in marketing can’t compete in today’s market unless they know how to learn and adapt as they go. The industry is simply moving too fast. What was popular in internet marketing 10 or even five years ago is now an ancient practice. Brent Hoberman, founder of LastMinute.com, says, “Internet […]

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Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

by Steve Olenski on Oct 9, 2018 in Marketing Strategy

With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]

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