Article by Steve Olenski

  • How To Stun Your Audience With Amazing Audiovisuals

    27 Nov 2018 in Strategy

    Recognition for the South American fine arts has been increasing worldwide in recent years. As more attention gets paid to the incredible art, music, and cinema coming out of South America, those hoping to make their mark on local art scenes must focus more on how to best connect with a potential audience. Whether you

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  • The Role Subscription Marketing Will Play In Personalization

    19 Nov 2018 in Strategy

    Marketers may not be familiar with the concept of the uncanny valley, but they should be: The personalization movement sits at its trough, and consumers are clamoring for them to pull it out. Proposed in 1970 by Japanese roboticist Masahiro Mori, the uncanny valley concept was first applied to humanoid robots. When an entity appears

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  • 9 Questions To Ask Yourself Before Designing a Brand Logo

    05 Nov 2018 in Strategy

    A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t. Which is why getting your brand logo right and on

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  • 6 Ways Internet Marketing Is Evolving (And How To Keep Up)

    29 Oct 2018 in Strategy

    Those who graduated with a degree in marketing can’t compete in today’s market unless they know how to learn and adapt as they go. The industry is simply moving too fast. What was popular in internet marketing 10 or even five years ago is now an ancient practice. Brent Hoberman, founder of LastMinute.com, says, “Internet

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  • Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

    09 Oct 2018 in Strategy

    With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined.

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  • Making The Financial Case For Your Brand Marketing Plans

    17 Sep 2018 in Content Marketing

    Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can

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  • 4 Steps in Building and Maintaining a Positive Client Relationship

    04 Sep 2018 in Strategy

    A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience. That translates to business-to-business relationships too, in any industry, with companies having the potential to make billions more simply through

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  • The Benefits of Cross-Channel Influencer Marketing Campaigns

    13 Aug 2018 in Strategy

    It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone. One of the best ways

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  • 7 Video Marketing Best Practices for 2022

    07 Aug 2018 in Strategy

    Most marketing professionals will swear by the power of video content marketing. More than half a decade ago, Cisco predicted that video will comprise more than 80% of global Internet traffic by the year 2020. We are on the verge of finding out! When implemented strategically, a video marketing campaign can engage the minds of

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  • Is The Smartphone Market Oversaturated?

    25 Jul 2018 in Strategy

    Word on the street for marketers, at least in the United States, is that the smartphone market is on the brink of becoming supersaturated, that it is ready to plateau as far as growth and sales are concerned. What do the statistics say? Here in the United States the Pew Center for Research recently discovered

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