Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

Emerging Opportunities for Digital Marketers to Work Smarter & More Efficiently in 2019 & Beyond

by Steve Olenski on Nov 12, 2018 in Marketing Strategy

“There is one kind of robber whom the law does not strike at, and who steals what is most precious to men: time.” – Napoleon Bonaparte If there’s one area where you can gain agreement across the entire c-suite, it’s in initiatives that save the organization time and money. Unemployment, at the time of this […]

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9 Questions To Ask Yourself Before Designing a Brand Logo

9 Questions To Ask Yourself Before Designing a Brand Logo

by Steve Olenski on Nov 5, 2018 in Marketing Strategy

A brand logo is ultimately a brand’s identity. See three stripes and we instantly recognize it as Adidas. The Golden Arches will brew a rumble in your stomach. Some logos will signify quality, happiness, cool, a small icon which portrays ‘the best’. Many others won’t. Which is why getting your brand logo right and on […]

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6 Ways Internet Marketing Is Evolving (And How To Keep Up)

6 Ways Internet Marketing Is Evolving (And How To Keep Up)

by Steve Olenski on Oct 29, 2018 in Marketing Strategy

Those who graduated with a degree in marketing can’t compete in today’s market unless they know how to learn and adapt as they go. The industry is simply moving too fast. What was popular in internet marketing 10 or even five years ago is now an ancient practice. Brent Hoberman, founder of LastMinute.com, says, “Internet […]

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Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

by Steve Olenski on Oct 9, 2018 in Uncategorized

With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]

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Making The Financial Case For Your Brand Marketing Plans

Making The Financial Case For Your Brand Marketing Plans

by Steve Olenski on Sep 17, 2018 in Content Marketing

Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]

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4 Steps in Building and Maintaining a Positive Client Relationship

4 Steps in Building and Maintaining a Positive Client Relationship

by Steve Olenski on Sep 4, 2018 in Marketing Strategy

A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience. That translates to business-to-business relationships too, in any industry, with companies having the potential to make billions more simply through […]

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