Making The Financial Case For Your Brand Marketing Plans
by Steve Olenski on Sep 17, 2018 in Content Marketing
Brand marketing is never easy. It’s a field that is part science, part art form, and part luck. It can also be one of the most capital-intensive parts of a business. That’s a big reason that you tend to see so many articles and strategies that revolve around marketing ROI – because marketing failures can […]
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4 Steps in Building and Maintaining a Positive Client Relationship
by Steve Olenski on Sep 4, 2018 in Marketing Strategy
A positive relationship with clients is one of the most important parts of a successful business, and according to one survey as reported by Oracle.com, 86% of consumers will pay more for a better experience. That translates to business-to-business relationships too, in any industry, with companies having the potential to make billions more simply through […]
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The Benefits of Cross-Channel Influencer Marketing Campaigns
by Steve Olenski on Aug 13, 2018 in Marketing Strategy
It’s not as cutting edge as it was a few years ago to choose an influencer, rather than a more established celebrity, for your marketing campaign. But for many traditional marketing teams, utilizing an influencer to the best of their ability is still some way outside of the comfort zone. One of the best ways […]
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6 Best Video Marketing Practices For 2018
by Steve Olenski on Aug 7, 2018 in Marketing Strategy
Most marketing professionals will tell you that video content marketing is rapidly rising and Cisco has predicted that video will comprise more than 80% of global Internet traffic by the year 2020. When implemented strategically, a video marketing campaign can engage the minds of millions of people in a short time, regardless of shooting it […]
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Is The Smartphone Market Oversaturated?
by Steve Olenski on Jul 25, 2018 in Marketing Strategy
Word on the street for marketers, at least in the United States, is that the smartphone market is on the brink of becoming supersaturated, that it is ready to plateau as far as growth and sales are concerned. What do the statistics say? Here in the United States the Pew Center for Research recently discovered […]
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Ways To Fuse Social Media With Print Media
by Steve Olenski on Jul 18, 2018 in Social Media
Creating a publicity campaign could never be easier now thanks to social media. Gone are the days of printing out thousands, if not millions, of flyers. No more buying up space in your local newspaper and plastering your logo on billboards. Digital marketing can spread your brand to users all over the globe. Or can […]
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