Case Study - Contract Logix
Contract Logix is a B2B SaaS company with an end-to-end contract management solution that replaces manual contract creation and management, automating the entire contract lifecycle for a variety of industries. Instead of shuffling paper contracts to be reviewed and signed, Contract Logix lets companies manage all their contract digitally, from inception through execution and archiving.
Automating the contract lifecycle has numerous benefits, including increased compliance, lower risk, fewer errors, and lower costs. It also speeds up the contract process, helping contracts get executed in days instead of weeks or months.
The Challenges
Contract Logix needed a steady stream of quality content to educate its customers and address their pain points. While they are a big name in the contract management space, they have a relatively small marketing staff. So there was only so much content their staff could produce internally.
Producing a regular stream of detailed online articles and 1000-word blog posts was beyond what the company could commit to. And this was necessary for a robust content marketing strategy that took the competition head on. They needed help increasing the publishing cadence, optimizing articles for SEO, and delivering more valuable content to their audience.
David Parks, the company’s VP of Marketing, knew he needed to supplement his internal content with high-quality content from an outside source, but he had concerns. He wasn’t sure outside writers would understand the contract management space enough to write valuable content. He didn’t want to spend long hours editing and rewriting other people’s content. Neither did he want to spend an inordinate amount of time making sure the content was fully optimized for SEO.
The Approach
Parks had previously worked with MIG’s Michael Brenner and knew the kind of quality content we produced. David and Michael believe that brands need to think of themselves as publishers, which made MIG the perfect partner for Contract Logix’s growing content needs.
Before employing MIG, David and his team wrote everything internally. MIG supplemented the company’s blog posts and articles, and let staff focus on writing about the things they liked. MIG helped the company fill out its portfolio and increase its publishing schedule. In the 18 months Contract Logix has been working with MIG, they’ve ideated 150 keywords, had 136 headlines approved, and 85 articles delivered.
The Final Outcomes
David was especially pleased with the quality of content from MIG’s stable of professional writers—and how fast they got up to speed.
“What surprised me,” David commented, “was how quickly the writers were able to start producing content that was extremely high quality. The writing is always grammatically spot on. I don’t know if I’ve ever even had to edit anything from a grammatical standpoint.”
In less than a year, Contract Logix saw its
- Search visibility increase 12%
- Organic web traffic increase by 50%
- 55 important keywords in the top 20 results on Google
In August 2022, the company had 19 keyword rankings in the top three, 34 in the top ten, 55 in the top twenty, and 93 in the top one hundred. Contract Logix also had four featured snippets on Google—and 9 of the site’s top 10 pages were from the company’s blog. (The tenth was the site’s home page.)
These statistics demonstratethe importance and effectiveness of Content Marketing to reach your target audience.
Working with the MIG team has been an absolute pleasure. They do a great job with their content, always deliver on time, and bring many valuable SEO ideas and strategies to the table. I am very satisfied with their writing quality, speed, and responsiveness to questions or feedback. I strongly recommend MIG for content marketing and blog writing services.
Director of Product Marketing, Contract Logix
