Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

Classic Advertising and Consulting Models Are Shifting — To Clients’ Benefit

by Steve Olenski on Oct 9, 2018 in Uncategorized

With the possible exception of consumer apps, no market has exploded in the new millennium quite like marketing technology. When chiefmartec.com started reporting on the space in 2011, it counted around 150 solutions. Today, it reports around 7,000. Put another way, 2018’s martech landscape contains more software products than those of 2011 through 2016 combined. […]

Read Full Post

Weekend Reading: “The Fun Formula” by Joel Comm

Weekend Reading: “The Fun Formula” by Joel Comm

by Douglas Burdett on Jun 15, 2018 in Uncategorized

For the 179th episode of The Marketing Book Podcast, I interviewed Joel Comm, author of The Fun Formula: How Curiosity, Risk Taking, and Serendipity Can Revolutionize How You Work.

Read Full Post