13 Examples of Engaging Interactive Content
A company’s website is often the first touchpoint for new visitors coming to learn more about its services. It is the main representation of the company’s solution to a problem, the primary resource for curious consumers.
A website can make you or break you, so why wouldn’t you want it to be awesome? When someone arrives to your site, don’t you want them to stay for a bit? How can you use your website to convert online visitors into leads?
To start, offer an immediate and personalized content experience with which your audience can interact. “Experience” is the key word there – you need to provide more than just an information dump. Take your audience on a journey. Teach them something they didn’t already know.
The most effective way to accomplish that goal is to get them participating.
The limits of interactive content are seemingly endless. As marketers become more familiar with the technology and tinker with their creations, we continue to see more personalized, innovative, and unique approaches to demand generation for a product or service.
The interactive content industry is starting to get big – like, really big.
Even newspapers – you know, those things that get delivered to your front porch every morning with yesterday’s news that you read on your smartphone a couple hours ago – are getting in on the action.
In 2014, The Wall Street Journal made a commitment to interactivity with its WSJ Interactive video series. After clicking on a video, the viewer can then click on related articles, watch relevant clips, and survey market data in real time, among various other things – all without having to leave the full-screen experience of the original video.
Online interactivity requires relatively new technology, but it is becoming increasingly easy to build and integrate into marketing mixes. Sometimes, it’s just as simple as copying and pasting specific lines of code into your browser.
You don’t need to be a developer to implement interactivity on your company’s website. There’s no need to be scared, because it’s far more accessible than you might think.
Need some inspiration? Check out how this diverse range of companies are getting interactive right on their own websites. Note the placement of the assets in given locations on the sites, the colors used to make the calls-to-action (CTAs) stand out, and things that make the assets themselves awesome.
I. Surveys, Quizzes, and Assessments
1. Zipcar: Is Zipcar for You?
2. Dos Equis: Interesting Index
3. Paycor: See How Paycor Fits You
4. Northstar Travel: What’s New in Los Cabos Quiz
5. Intronis: State of the MSP Industry Survey
Intronis’s interactive tools, which include this survey, two quizzes and a calculator, are grouped together with its more traditional pieces of content under the “resources” tab in the menu bar. This survey helps the company detect trends affecting the dynamic information technology channel. The benefit for participants? They get the first look at the results of the survey, and all those who partook were entered to win an Apple TV.
6. Paradigm Life: Infinite 101 eCourse
II. Calculators and Simulations
7. Bankrate Student Loan Calculator
8. Credit Karma: Credit Score Simulator
Under the “tools” option in the menu bar, Credit Karma offers five different calculators or simulators.
The blue CTAs encourage action (“try it!”) and the calculators themselves help users make informed decisions about their finances.
9. Runzheimer: How Much Could You Save?
III. Interactive Infographics
10. Tampa Bay Times: “Failure Factories”
11. General Electric: World in Motion
12. Rosetta Stone: Interactive Demo
13. The Washington Post: “The Waypoint: A Visual Journey Through Lesbos, the Gateway of Europe”
Engage Your Audience With Interactivity
Interactive content is special because it allows a company to engage with its audience on a more intimate, personal level. It gives the company an opportunity to flex its creative muscles and build something awesome that its viewers haven’t seen before. Interactive content can foster a community, start a conversation, and enhance a dialogue.
So what are you waiting for? Get busy creating!
This post originally appeared on SnapApp.
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