Guiding Customers Through the Buying Process With Sales Acceleration

Guiding Customers Through the Buying Process With Sales Acceleration

by Michael Brenner on Apr 17, 2018 in Demand Generation

To get your customers from problem recognition to purchase, and even better, post-purchase loyalty, you need to be able to guide them through the buying process masterfully. Smooth guidance means few roadblocks and sidetracks as they try to find a solution to their problem or need. Low to no barriers to entry. And, a seemingly […]

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How to Use LinkedIn in Your B2B Content Marketing Strategy

How to Use LinkedIn in Your B2B Content Marketing Strategy

by Michael Brenner on Apr 16, 2018 in Content Marketing

Social media marketing is a core part of B2B content marketing. Utilized by 83 percent of marketers, it’s the most widely used content marketing distribution tactic. And what’s the most powerful social channel? By far, it’s LinkedIn for B2B content marketing. LinkedIn has built up a reputation as ‘the’ social media site for B2B. It has […]

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Why Pantone’s Color of the Year is Perfect for Marketing

Why Pantone’s Color of the Year is Perfect for Marketing

by Michael Brenner on Apr 11, 2018 in Content Marketing

The Pantone Color of the Year for 2018 is ultra violet. This is important news for marketers, who can use ultra violet to perfect and hone their online message. There are a lot of ways in which content and social media posts can benefit from using the color, and business owners will see a spike […]

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How Data Is Driving the Evolution of B2B Sales & Marketing Tactics

How Data Is Driving the Evolution of B2B Sales & Marketing Tactics

by Michael Brenner on Apr 10, 2018 in Content Marketing

Voluminous, mighty, and complex, data’s power lies in its ability to make marketing and sales efforts more focused. Businesses need this largess level of information to hone in on their customers’ individual needs, getting ever closer to the supreme goal of ultra-personalized marketing, and finally possessing the tools and knowledge to deliver a near flawless […]

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Who Are The Top Digital Marketing Influencers of 2018? [REPORT]

Who Are The Top Digital Marketing Influencers of 2018? [REPORT]

by Michael Brenner on Apr 10, 2018 in Marketing Strategy

In order to answer the important question of who are the top digital marketing influencers of 2018, I reached out to Magdalena Urbaniak, the Global Communications Manager for social media monitoring leader, Brand24. How do you define influence? Influence is the power of changing people’s opinions, and their minds or decisions intentionally – without knowing […]

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Digital Marketing Trends You Must Follow in 2018

Digital Marketing Trends You Must Follow in 2018

by Michael Brenner on Apr 9, 2018 in Content Marketing

The world of online marketing moves fast. There are strong and rapid currents which brands use to promote their products and services, many of which will be effective for only a few years before a big change. The more a certain marketing technique is used, the more audiences around the world become accustomed to it […]

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