Article by Michael Brenner

  • best content marketing videos

    5 Best Content Marketing Videos of All Time

    One of the best ways to learn more about great content marketing is hearing advice straight from the experts. We’ve compiled 5 of the best content marketing videos of all time. From content marketing’s history to it’s unpredictable future, connecting with customers through empathy, building brand advocates and more — the videos on this list

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  • web analytics improve content marketing

    How Web Analytics Can Help You Improve Content Marketing

    For years now, the internet has created a massive platform for brands to share content with their target audiences. But is your brand taking advantage of its full potential? If web analytics aren’t integrated into every part of your content marketing strategy, the answer is no. Google Analytics and other web analytics platforms provide so

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  • marketing strategy to reach and convert

    How to Develop a Content Marketing Strategy to Reach and Convert

    Like every aspect of your overall marketing strategy, your content marketing strategy should have two goals: to reach and convert. Therein, however, lies the challenge. How can you develop content that will reach your target customers, engage them with content they will read, and eventually convert them to buy your products and services? Even more

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  • 21 Marketing Trends You Need to Know For 2022

    The end of the year is a great time to look at digital marketing trends we’ll likely see in 2022. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the

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  • content marketing challenges

    13 Biggest Content Marketing Challenges in 2022

    Brands face multiple obstacles when organizing the content function. They must grapple with content proliferation; inconsistent and uncoordinated content creation; the lack of strategic direction in the content insights process; and the difficulty for consumers, customers and prospects to find content that is relevant and timely. Content marketing is a journey, and it’s not easy.

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  • create demand with the scarcity principle

    Scarcity Principle: How to Create Demand Using Content Marketing

    Knowing how to create demand for your products and services is often the difference between reaching your sales goals and a missed opportunity. One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing

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  • marketing first year startups

    The Ultimate Guide to Marketing Your Startup In Year One

    90% of startups fail – many of them in the first year. This means that knowing how to market yourself effectively, and cost-effectively, is critical. Once you have validated product-market fit, it’s time to get the word out, acquire those first new customers, and learn how to scale growth. As I learned in my first

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  • Google Ranking Factors You Need to Know for 2022

    2022? Say what? You read it right! It’s hard to believe we’re already well into the second half of the year. As we say goodbye to summer and prepare for the final few months of 2021, it’s not too early to think about what new strategies you want to add to your content marketing plan

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  • digital marketing trends

    11 Digital Marketing Trends for Growing Your Business

    Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and

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  • 5 Surefire Tactics for Website Conversion Rate Optimization

    Outstanding organic traffic doesn’t mean much if those web visitors aren’t converting into paying customers. Creating great content is a necessity for sure, but it’s important to remember that the real end goal is for readers to act. Conversion rate optimization (CRO) tactics are specifically designed to increase the percentage of visitors who take action

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