Article by Michael Brenner

  • screen shot of the MIG new homepoage to show how to setup your company blog for success

    How to Start and Set Up Your Company Blog for Success

    We’re currently in the midst of re-designing our website. So setting up our company blog for success is super top of mind right now.  There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want

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  • template image with monkey in a sweater thinking about choosing a saas marketing agency

    The Insider Guide to Choosing a SaaS Marketing Agency

    If you’re running a growing SaaS company, you’ve probably found yourself wondering, “Do I really need a SaaS marketing agency? You’ve already gotten so far without outsourcing an expert, and keeping your marketing efforts in-house has to be more effective and less expensive – right? Not necessarily. Even if your business is already successful, a

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  • a robit hand about to touch a human hand to show that AI and content marketing can work together

    Why AI is Not Taking Over Content Marketing

    AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. So I did

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  • How to Sell B2C Products with Content Marketing

    Guess what B2C marketers? Content marketing is for you, too. And no I’m not just talking about dreating content. Marketing with content and Content Marketing are NOT the same thing! Most of the time, the industry sticks to talking about B2B content marketing; however, a buyer is a buyer. Today’s consumer is savvy, discerning, and

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  • marketing insider group shares how search rankings save money on paid search marketing

    How Organic Search Rankings Can Help You Save Money on Paid Search Marketing

    We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. Sure, your paid search ads are getting your content front and center, but are they maximizing your conversion

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  • woman staring a digital content strategy on laptop

    How to Create & Execute a Digital Content Strategy

    Your digital content strategy is the key to driving some of your biggest success factors: organic web traffic, brand awareness, lead generation, and ultimately sales. The thing is, there’s a lot to consider when it comes to actually creating your strategy. Content, audience, schedules, channels, KPIs — where do you even start? Our advice: take

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  • a man kidding his keys that hold the answers ot an effective seo and content strategy

    9 Keys to an Effective SEO and Content Strategy

    Content still reigns as an essential method for attracting and retaining your ideal customers, but determining what to publish is challenging. How can SEO and content strategy work together for improved marketing? our own recent research (report coming soon!) show that SEO content generates 8x more traffic than organic social media and all paid media

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  • magnet showing acquiring customers with content

    Why Your Customer Acquisition Strategy Should Be Content-Driven

    Customer acquisition is the lifeblood of any business. It’s the driving force behind marketing strategy and overall business growth. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Sounds daunting, right? It’s definitely a challenge in today’s oversaturated digital

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  • michael brenner top marketing speaker on a stage with slide saying attract people through stories they love

    65 Best Marketing Speakers For Your Next Conference

    The best marketing speakers present at the best marketing events. So check out our Best Marketing Conferences for 2023 where you’ll find me presenting my favorite marketing tips, tricks, and stories along with some of my friends! Because when it comes to developing our skills as marketers, content providers and world-class communicators, it helps to

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  • how to give your writers constructive feedback

    How To Give Writers Constructive Feedback When Requesting Content Revisions

    Developing quality content is crucial to build your brand and attract key audiences, but it’s definitely something easier said than done. Your best bet might be outsourcing your content creation to a team of writers. Since your brand and reputation mean everything as a business, you need to be completely satisfied with your content before

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