What Does Employee Engagement Have to Do with Marketing?

What Does Employee Engagement Have to Do with Marketing?

by Michael Brenner on Apr 17, 2019 in Employee Activation

“What does employee engagement have to do with marketing? Isn’t that HR’s department?” managers and business owners often ask me. Before you go off into your siloed compartments, head shaking at such a crazy idea, hear me out. What is the number-one goal of marketing? To discover the best way to reach and convert new customers, […]

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How to Determine What Formats to Use in Your Content Marketing

How to Determine What Formats to Use in Your Content Marketing

by Michael Brenner on Apr 15, 2019 in Content Marketing

When most people hear the term “content marketing” they immediately think of blog posts and articles. In actuality, there’s a lot more to content marketing than just writing articles. Written content is often less expensive to produce and can be very effective, but if you overlook other content formats such as videos, podcasts, and infographics, […]

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The Service Profit Chain – Why Employee Engagement Matters

The Service Profit Chain – Why Employee Engagement Matters

by Michael Brenner on Apr 10, 2019 in Employee Activation

When you master the concept of the service profit chain, you can unlock the secret to higher profits. This groundbreaking idea shows the irrefutable link between employee satisfaction, customer loyalty, and ultimately, profits. If you haven’t read the book of the same name yet, put it on your must-read list for this spring. The Service Profit […]

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The Ultimate Guide To Content Promotion

The Ultimate Guide To Content Promotion

by Michael Brenner on Apr 8, 2019 in Content Marketing

Creating great content is obviously an important part of any content marketing plan, but your job doesn’t end as soon as you hit the publish button. If that content is going to bring you any benefits, people need to actually read it, and so your content promotion strategy is just as vital as the research […]

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What Is Marketing?

What Is Marketing?

by Michael Brenner on Apr 4, 2019 in Marketing Strategy

Let’s face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is […]

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What Should Your Martech Stack Look Like?

What Should Your Martech Stack Look Like?

by Michael Brenner on Apr 3, 2019 in Marketing Strategy

Marketing technology – or martech – has evolved in leaps and bounds in recent years. Whatever the marketing task you want to complete, you’re almost guaranteed to find software out there to help you complete that task. It’s also pretty certain that you’ll need more than one tool, which is where your martech stack comes […]

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