How to Create a Voice and Tone Brand Guide in 7 Steps

How to Create a Voice and Tone Brand Guide in 7 Steps

by Michael Brenner on Oct 22, 2018 in Content Marketing

Does your brand have a clear voice and tone guide? If it’s just something you “know” then it may not be communicated as easily as you think. To clarify, let’s look at what voice and tone are. A brand’s voice is not what you say, but how you say it. Voice is consistent; tone may shift depending […]

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Are You Using Influencers To Market Your Next Event?

Are You Using Influencers To Market Your Next Event?

by Michael Brenner on Oct 16, 2018 in Content Marketing

Influencer marketing and event promotion are like a match made in heaven. When you have the right influencers talking about your upcoming event, you can drive substantial interest, fast. This is just what you need when marketing for your event. You need to build up the momentum in a short span of time – short […]

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Why B2B Marketers Should Shift to a Conversational Voice and How To Do It

Why B2B Marketers Should Shift to a Conversational Voice and How To Do It

by Michael Brenner on Oct 15, 2018 in Content Marketing

One of the biggest mistakes that B2B marketers make is thinking they sell to an entity rather than a person. B2B is certainly a different audience than B2C, but in the end, it’s people who make the decisions to buy your product or service. And people want to know that your brand is human and […]

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What Consumers Want More of at Marketing Events

What Consumers Want More of at Marketing Events

by Michael Brenner on Oct 9, 2018 in Content Marketing

Traditional marketing is not as effective today as it used to be. People – understandably – prefer messaging and content that directly speaks to their needs and goals over being bombarded with brand advertising. 71 percent of internet users feel that ads are more intrusive than they were just a few years ago. Content marketing, on the […]

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5 Steps to Creating a Content Marketing Campaign

5 Steps to Creating a Content Marketing Campaign

by Michael Brenner on Oct 8, 2018 in Content Marketing

When you begin to create a content marketing campaign, it’s a little like putting together a puzzle piece by piece. You need to start with a solid framework, much like the edge pieces of the puzzle. What gets filled in the middle is all the dynamic data and creative outputs. But you have to start […]

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Level Up Your Customer Loyalty with Gamification

Level Up Your Customer Loyalty with Gamification

by Michael Brenner on Oct 2, 2018 in Content Marketing

Want to keep your customers around, boost their loyalty, and engage them with fun and convenient content? Of course you do. And not just at the start of the customer journey, but in the middle and end stages of the marketing funnel. These golden customers are the ones who become your brand advocates, the buyers […]

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