Where to Build Your Content Hub

Where to Build Your Content Hub

by Michael Brenner on Aug 14, 2018 in Content Marketing

One way to make your content marketing more effective and to make your best content more accessible is to build a content hub. Your hub acts as your content’s online repository. It’s a sort of branded resource center or command central for your thought leadership. With a hub, not only can your audience delve deeper […]

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How to Define and Measure the ROI of Content Marketing?

How to Define and Measure the ROI of Content Marketing?

by Michael Brenner on Aug 13, 2018 in Content Marketing

There are two huge pitfalls when it comes to establishing how your organization will define and measure the ROI of your content marketing. One, getting lost in the numbers, focusing on too many key performance indicators and making it hard to get a clear picture of the impact your content is making. Or, two, focusing […]

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How Much Budget Do You Need for Content Marketing?

How Much Budget Do You Need for Content Marketing?

by Michael Brenner on Aug 7, 2018 in Content Marketing

You know your content marketing strategy will positively impact your marketing goals and business bottom line. But, how much budget do you need to make sure your content marketing is effective enough? There are two perspectives when it comes to the content marketing budget: Invest more and gain more – The more layered, the better supported […]

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New Report Reveals Internet Usage Is Changing Faster Than You Think

New Report Reveals Internet Usage Is Changing Faster Than You Think

by Michael Brenner on Jul 31, 2018 in Content Marketing

Think you have internet usage figured out? Think again. According to the new Internet Trends Report for 2018, the way consumers, businesses, regulatory bodies, and the tech titans are interacting with or leveraging the internet is radically different than what was going on just a few years ago. And some of it’s a little alarming. About […]

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When to Start Activating Your Employees for Marketing Success

When to Start Activating Your Employees for Marketing Success

by Michael Brenner on Jul 30, 2018 in Content Marketing

When your internal experts become a part of the industry conversation, your audience will pay attention. But, in order to gain this marketing advantage, you need the right climate for activation. You need an engaged team. Once you do successfully motivate your employees to share branded content, create their own, and to build their reputations as thought leaders […]

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Why Marketing Should Own Culture and Employee Engagement

Why Marketing Should Own Culture and Employee Engagement

by Michael Brenner on Jul 24, 2018 in Content Marketing

No department understands the idea of change like marketing does. Forced to adopt new technology, upskill like crazy, reshuffle positions and create new roles to manage content marketing, social media marketing, and marketing analytics, marketing has already gone through the ring of fire. I challenge you to find a single CMO or marketing manager who […]

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