Article by Michael Brenner

  • marketing from home

    How Marketing From Home Will Help Align Marketing and Sales

    Misalignment between your marketing and sales departments can cost your business money, waste valuable B2B content, and cause lead-to-sale conversions to fail. Conversely, aligning your sales and marketing can lead to increased marketing revenue, better close rates, and higher customer retention. Source: SuperOffice Modern marketers have adopted many of the sales team’s past responsibilities. It’s

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  • Website Accessibility: Is Your Website ADA Compliant?

    The internet is a necessary part of everyone’s daily lives – even more so today than ever before. So it needs to be accessible to everyone, including those that are differently-abled. The Americans with Disabilities Act (ADA) protects disabled people from discrimination and it has released guidelines to help you create a website that is

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  • b2b marketing landing page optimization

    The B2B Marketer’s Guide to Landing Page Optimization

    As every B2B marketer knows, getting traffic to your website is only half the battle. You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already

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  • content marketing for managing reputation

    How to Manage Your Online Reputation with Content Marketing

    The image of your brand matters in every channel and iteration. Your online reputation is one of the most important channels because that’s where the world finds you. While it’s impossible to control everything related to your brand online, you can manage your online reputation with content marketing. With content marketing, you control the story. Your

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  • target your content marketing personalization strategies

    Content Marketing Personalization Strategies to Make Customers Love You

    Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. While content personalization isn’t easy, there are lots of opportunities to delight your customers with it. To provide content marketers with some guidance, we’ve gathered some great personalization strategies you’ll want to try. Quick Takeaways

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  • 7 Tips for Creating Sponsorship Packages for Virtual Events

    Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Marketers need to gain a holistic view of the entire virtual event experience to identify

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  • people clapping for best marketing conference 2021

    Top 10 B2B Digital Marketing Conferences to Attend in 2021

    In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers

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  • content marketing builds trust

    How Content Marketing Builds Trust

    Data shows that audience trust is becoming increasingly important for brands. Over a third of American consumers now say that it’s vital to trust the brands they choose to buy from because they can’t afford to waste money on a bad purchase. 8 in 10 also say that trusting a brand to do the right thing

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  • 4 Lean and Mean Growth Marketing Strategies for Small SaaS Businesses

    Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Being creative and cost-effective is essential. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. You have to think lean and mean. For any SaaS

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  • digital marketing trends

    11 Digital Marketing Trends for Growing Your Business in 2021

    Marketers have been forced into survival mode to keep their businesses afloat. While many of us are still reeling from the devastating effects of the pandemic, those less fortunate have shut their doors permanently. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and

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