Marketing 101: What Is Content Marketing?

Marketing 101: What Is Content Marketing?

by Michael Brenner on Jun 19, 2018 in Content Marketing

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Unlike other methods, there is something special that makes content marketing stand out as the golden boy of modern marketing. It’s sustainable. When done well – […]

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What Is Employee Activation?

What Is Employee Activation?

by Michael Brenner on Jun 18, 2018 in Content Marketing

Want to run a more effective organization? Employee activation is the key to driving your business into the future with the resilience required to move further into the post-digital era. When your employees are activated, they are engaged, more productive, and will help to establish your business as a trustworthy, authentic brand with whom your […]

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5 Professional Services Marketing Strategies To Attract and Convert More Leads

5 Professional Services Marketing Strategies To Attract and Convert More Leads

by Michael Brenner on Jun 12, 2018 in Content Marketing

While 23% of jobs have been lost in the manufacturing sector in the last 5 years, professional service jobs have increased by 35%. Professional service industries like accounting, consulting and other service industries have traditionally relied heavily on outbound marketing tactics, it’s time for a change. Why? Because creating content that people want is the […]

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Why Consistent, Quality Content Is The Only Choice for Marketing Your Business

Why Consistent, Quality Content Is The Only Choice for Marketing Your Business

by Michael Brenner on Jun 11, 2018 in Content Marketing

Do you remember the days when keyword stuffing was the way to go? People would determine a few keywords and cram it into as many places on their website as they possibly could. If you follow along with the search engine optimization (SEO) world then, of course, you know this is no longer the way […]

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6 B2B Facebook Profile Hacks

6 B2B Facebook Profile Hacks

by Michael Brenner on Jun 5, 2018 in Content Marketing

The whole world knows what Facebook is. It has the most users of any social media platform with over two billion active ones. It’s second to only Google in search activity. And data privacy issues aside, there’s not much that has tarnished its brand. Because of this, it’s a perfect channel for business, even B2B businesses. […]

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5 Benefits of Marketing Automation Software for Small Businesses

5 Benefits of Marketing Automation Software for Small Businesses

by Michael Brenner on Jun 4, 2018 in Content Marketing

For a lot of small businesses, the company budget calls the shots more than the business owner. And, let’s face it, budgets as CEOs tend to demand a lean ship, forcing management to take a conservative approach to any type of capital or labor investment decisions. Which leaves many of the little guys at a […]

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