Article by Michael Brenner

  • How to Define Digital Marketing KPIs That Align with Your Business Goals

    How do you really truly determine whether or not your digital marketing efforts are a success? This is a challenge for many businesses so we’re gonna help answer this question right here. According to eMarketer, digital marketing budgets are expected to grow 13.6% in 2021. But the expectations to track Digital Marketing KPIs is even greater

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  • video marketing trends 2022

    8 Exciting Video Marketing Trends for 2022

    If you’re not already convinced that video has officially arrived as the top form of online content, it’s time to get on board. Video marketing trends are becoming increasingly important to overall marketing strategies. In 2021, 86% of businesses indicated that they were using video as a marketing tool. To boot, 93% of them say

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  • how to create landing pages

    The Ultimate Guide for Creating Powerful Landing Pages for Your Brand

    Remember visiting a company’s office or store location when you wanted to learn more about them? Ah — the good old days. Today, your website landing page is the equivalent of your showroom floor. It’s where customers go to learn about your brand. It’s also the place they’re sent after searching online for products and

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  • Permission Marketing: Love it or Hate it?

    For the longest time, marketing and advertising have been seen as intrusive and interruptive. A commercial on TV, an ad on the radio, and those huge billboards along the highway are all part of traditional marketing and advertising. Furthermore, the introduction of the internet and social media has resulted in ads showing up on our

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  • content marketing for distributors

    The A to Z Guide to Content Marketing for Distributors

    Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Sounds awesome, right? But what if you’ve never done content marketing before, or your current strategy

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  • Why Your Marketing Needs to be Data-Driven

    Why Your Marketing Needs to be Data-Driven

    In this day and age, there’s no excuse for not knowing what your customers want. There are now a wide variety of tools that enable marketers to capture a range of data at particular stages in their marketing campaigns. Gone are the days of mass, un-targeted broadcasting. The digital age has brought about widened reach,

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  • data sources for content

    100 Helpful Data Sources for Content Creation

    Data storytelling is one of the most powerful ways to create compelling content. It resonates with both emotion-driven and reason-driven readers, provides objective, evidence-based support for your content, and increases your brand’s legitimacy in the eyes of your audiences. But it’s not always easy to find reliable content data sources for the topics you’re covering.

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  • What is Content Marketing, Really?

    I’ve been around the world, to marketing conferences, to large brand marketing team meetings, and I’ve spoken to hundreds of marketers who think marketing with content is the same thing as content marketing. In this post, I’m going to give you the definition, the reason why many leading companies use it to drive 6x more

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  • The Ultimate Content Marketing Strategy Template

    Does the thought of having to develop a content marketing strategy give you anxiety? It’s a big lift — one made easier with a content marketing strategy template. Using a template can guide your efforts so you can navigate through it. Otherwise, you may be grasping at where to start! Quick Takeaways A content marketing

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  • unhappy director of marketing

    Your Director of Marketing is Miserable [Unless They Focus on Customers]

    How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have. You might think the key

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