Slingshots are short stories of side projects that led somewhere unexpected. Our show’s premise is simple: We want to help people more successfully break from conventional thinking to follow their intuition. Slingshots are quick-hitting examples of people who do so.
Tom O’Keefe is one of the most well-known people in all of Boston. But ask people around town if they know Tom O’Keefe, and they’ll say no. This is the story of a simple side project, @BostonTweet, that vaulted Tom from behind-the-scenes in his work to front-and-center, including invites to Fenway Park parties, free rooms at Mohegan Sun, and the radio industry wishing they were as influential as Tom.
(This episode is another Slingshot — short stories about a creative side project that shot somewhere forward in their career or life. They run every other week as part of Unthinkable.)
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LINKS TO KNOW:
Tom’s Twitter: twitter.com/bostontweet
Tom’s Snapchat: snapchat.com/add/bostontweet
Jay’s Twitter: twitter.com/jayacunzo
Jay’s Snapchat (behind-the-scenes making the show): snapchat.com/add/jayacunzo
The post Who Is BostonTweet? How a Side Project Created a Celeb Whose Name Escapes Millions appeared first on Unthinkable.