Today, Americans spend approximately 3.7 hours, daily, on smartphone use. Experts are changing the game, and business operators have only cracked the surface of mobile marketing. Businesses are reaching out, connecting, selling and giving new options with smartphone access, and constant tune-ups are creating a highly sustainable mobile atmosphere.
Mobile marketing has come a long way, and for several reasons. Below, we discuss the top-dog industry approaches mobile marketers have turned to, and we cover all the bases currently creating an intuitive, powerful consumer-centric mobile marketing strategy:
One: Branded SMS Coupons
Consumers are texting, and they’re engaging entire marketing platforms via SMS. Because automated SMS senders have rewritten the rules of business-to-consumer communication, market influencers can create value-driven strategies that are entirely customizable.
50 percent of United States consumers make direct purchases after receiving a branded SMS, discount coupon or QR code. Few channels can compete with SMS’s ability to claim and convert half of involved customers. Mobile marketers know SMS’s power, but they haven’t even begun maximizing its potential.
Two: Social Media as a Mobile B2B Tool
Mobile marketers might be putting consumers first, but they’re also engaging other businesses. Smartphone marketing has made Facebook and Twitter incredibly effective B2B marketing programs, and 93 percent of businesses are leveraging social media content to generate brand awareness in 2016. Why? Because anywhere, anytime mobile marketing platforms benefit systematic B2B outreaches. Unsurprisingly, social media mobile marketing reaches a 65 percent success rate.
One of the business world’s most effective marketing strategies, mobile-powered social media marketing is anything but old news. Now, marketing gurus are expanding their horizons with Facebook Messenger. Social media’s real-time chat options have made it a wonderful cross-channel resource—and it’s being boosted by mobile.
Three: Real-Time Services
Speaking of real-time options, smartphones are slowly being incorporated into the world’s biggest marketing initiatives. Opt-in services are dishing out real-time deals, and they’re changing the way buyers shop. Think for a moment: How effective can a business be when its competitors supplement in-store shoppers with in-pocket deals? A lot of restaurants are dishing out hot deals, and service providers are managing entire consumer segments with walk-in-and-swipe app support. As real-time services grow in popularity, we’ll likely see a massive influx of mobile-assisted store options.
Four: The Breakdown of Desktop-First Visual Content
Content marketing has always been a primary tool for showcasing products, connecting with consumers and educating the masses. In fact, a steady stream of branded content, whether promoted or original, is invaluable. A picture might be worth a thousand words, but an infographic is worth millions.
Buyers are visual learners, and they’re learning via mobile. Last year, mobile surpassed desktop in terms of consumer media absorption. That’s right: Buyers are turning to their smartphones to view photos, videos and infographics. Because of this, the world of video advertisement is booming. Buyers won’t wait around anymore to view media on a monitor. They’re shifting their attention to mobile.
What Can You Do?
If you want to have a killer act in 2016, you need to be prepared. First, craft a mobile outreach platform. Prioritized automated SMS, and send out the deals you know your buyers want. By supplying a steady stream of SMS benefits, you can ensure the consumer’s attention and engagement. Build your bottom line, keep your buyers interested and take part in the industry’s latest, greatest advancements.